Shanghai move together: 'Password business' GameText / staff reporter Li Nike Air Max Mohan (published in 'Entrepreneur' Eleventh) from billions Air Jordan 1 of dollars in sales to only ten million, then half a year 150 million yuan. In four short years, Shen Yong Jian, he founded the Shanghai Information Technology Co., Ltd. Fixed (hereinafter referred to as dynamic linking) experienced a period of ups and downs. Nike Heels Boots It's just because of his decision. 'In 2009, we gave up and RSA comprehensive cooperation, research and development into their own biggest turning point here.' Shen Yong Jian said. Founded in 1982, the United States of RSA, an electronic transaction security authentication market pioneer. In 2008, as the RSA agents, moving together OTP Bank of China won the bid project, once sold Air Jordan 2 more than 500 million pieces of dynamic token, turnover Air Jordan 12 180 million yuan, which is the year the world's biggest trading dynamic password. But Shen Yong Jian quickly decided to abandon and RSA to launch its own product, sales suddenly dropped to 10 million. 'Now look at is a gamble, but fortunately we won.' He said. Agents start Jian Shen Yong has been integrated in the bank's IT systems to do business, he founded in 2000 North Network Technology Co., Ltd., and including RSA, including foreign and domestic IT companies have worked together. It is this industry experience, Yong Shen Jian access to foreign markets is widely used in dynamic encryption products. After 2005, just before the large-scale enterprises as an internal dynamic password authentication products, began to be adopted HSBC and other large financial institutions. Shen Yong Jian thus see a huge market potential, we decided to test the water to come up with two million yuan. 'With the development of China's electronic transactions and e-commerce, will be born the same needs that time to see is not particularly clear, only vaguely feel good chance, a gamble.' In 2006, the dynamic alliance. Shen Yong Jian said: 'The hardware was not yet manufacturing capacity, the main choice of RSA products, sold to domestic enterprises, we provide software products and services.' First order from Zhejiang Netcom. Dynamic linking is responsible for the authentication software into its business service platform, to provide an account authentication service for business users. Shen Yong Jian admits, 'a little early, and must not particularly good.' But that is moving together provide a valuable pot of gold and practical experience. In 2008, Bank of China decided advantage Digipass product safety and convenience, rather than domestic banks was widely used in the generation U-key product, hoping to attract more online banking users. DynamiCode bid, amounting to 180 million yuan. 'While the big list, our software do it well.' Shen Yong Jian said. However, during the execution of the contract in the Bank of China, Shen Yong Jian idea was shaken. 'Customer demand is very flexible, Air Jordan 12 foreign products can not meet, this is the biggest problem.' Bank of China has been proposed, hoping to add a tag on the dynamic token issued to the user, but it was RSA global product Unity refused. According to a Divine message in mobile phone dynamic password parties, unable to meet the Chinese market customer demand for customized products, RSA's market share has been shrinking in recent years, currently serving more foreign companies in China. According to the judgment at the Shen Yong Jian, continue to do the agents, moving-linked sales in 2009 will reach 300 million yuan, but 'even if we do 300 million in gross profit but two or three million.' Reengineering gene Shen Yong firmly fixed, produce their own dynamic tokens. 'Acting is very simple, moving and 'bricks' on the line, but Nike Basketball do their own hardware and software products, investment is very big, Nike Air Max so the need to continue financing.' At this point, RSA algorithm patent had expired many years, countries have also introduced the relevant algorithm standard , algorithm no longer barriers to entry. But in addition to the core of the algorithm, the business engine management system and so we need to be developed. Next, Shen Jian Yong, supported by a few friends, the company will increase to 10 million yuan, mainly for dynamic token related hardware and software research and development. The money less than a year 'burnt.' In March 2009, moving together new research and development center fully operational. A month later, Kerry Centre Hotel in Beijing, Shen Yong Jian announced a termination of cooperation with the RSA, sales of its own intellectual property products. Not the RSA brand aura, dynamic linking performance hit bottom. In 2009, Bank of China, the second round of bidding dynamic token, Air Jordan 17 moving together as companies operating life is too short and other reasons, the loss of the old customers. That year, sales of only moving together more than a thousand million. Her friends say he is stupid, there are customers that you still sell our original products it sales staff moving together also complained: 'Who will use this stuff, ah, Shen, we still sell the previous product .. 'Shen Yong Jian behind closed doors and asked a question:' He can vote for you, you can also choose other people to their destiny in the hands of someone you forever 'in 2010, moving together to get the first independent product.? A large single - Guoxin Securities. It Guoxin Securities relevant person in charge, who recalls that they also examined the RSA products, but moving together with the rapid development of response and then the client system's ease of docking touched them, 'and moving together relatively cost-effective products.' According to introduction, then, RSA a dynamic token price of about 50 yuan, while the moving-linked products only 30 yuan. All-round cooperation with the Guoxin Securities, not only to bring millions of dollars in revenue moving together, but also to move products associated dynamic token 'move code to make' the first large-scale deployment and have to prove their platform. Under Guoxin single model driven, dynamic-linked securities industry to become 'ticket bunker.' Shen Yong insisted that the current dynamic password security products business, 80% use fixed-linked products. In addition, Shen Yong Jian has always insisted on 'micro-innovation' and 'R \u0026 D investment is always endless, do not need a revolutionary product, a micro-innovation to the market, naturally good.' DynamiCode second generation 'K8 Enhanced dynamic code order 'products than their peers thin thickness 2/3, equivalent to only three credit cards. As another example, moving together to produce the first Air Jordan 3 Retro five Air Jordan 1 years of the life of dynamic tokens. While these innovations will soon be copied, but 'as long as half a step ahead of others, like three to six months.' Looking back, the agent RSA's experience is a key factor in moving together to obtain market acceptance. Zhejiang venture Li Junhua, senior investment manager said, 'dynamic token is actually a very threshold of the industry, requires appropriate technology, longer-term practical experience in services, but also Air Jordan 3 Retro relevant to the needs of the State Encryption Administration certification qualifications.' Intergenerational business Password fight business is always MoGaoYiChe or DaoGaoYiZhang. In early 2011, RSA suffered hacker attacks, leading to global security identity crisis, its impact spread to Chinese customers. Customers demand more dynamic password. That year, ICBC's public tender, moving together to develop a second-generation dynamic code Order - 'K8 Enhanced dynamic code order', based on the original dynamic password, an increase of more and ensure the security of challenge-response function. Nike King This technology also allows dynamic linking then to win the recognition of ICBC, single orders over ten million pieces. From 2010, revenues began to move associated with double the rate of annual growth. Some people think, RSA password card technology content in general this kind of thing, entrepreneurial team must have a client in the industry heavyweights. And Li Junhua said moving together business team full of roots, rapid sales growth because 'demand to.' Zhejiang venture investors are not moving together, but of moving together Junhua praised Canada: 'U-key security products can not meet the current needs, with the start of major banks procurement tender, moving together Explosive Growth The time has come. 'He also lamented on Weibo, the net profit for the high, and a big project future market for growth,' actually had numerous domestic investment companies can not invest, showing that domestic RMB fund investor's vision and courage. ' In the banking, securities and other industries, moving together gross margin between 40-50%. In addition to angel investors in 2009, moving together been A, B two rounds of financing, OFC involved in its B round of financing. Rapid growth will also bring new problems. In early 2012, moving together ushered in an unprecedented scale production tasks, but by the upstream and downstream manufacturers and supply capacity during the Spring Festival holiday logistics constraints, to achieve orders face great challenges. Employees even spontaneously rent a truck were transported, seven days in the Northeast turned twice to Air Jordan 15 ensure timely product to the customer. Production logistics problems caused by the reflection Shen Yong Jian. 'There is also the industry's business problems in such torture died,' he said, the next will be more emphasis on hardware production. In the first half of this year, moving together have completed 150 million yuan in sales, Shen Jian Yong estimated annual reach 300 million yuan, and hope 3--5 years will increase to 1 billion yuan in sales, can be expected to come in GEM. On the one hand, authentication market is far from saturated, such as moving the code to make sales of the most active bank market on at least 60% of the gap in the market did not develop. On the other hand, moving together also launched its own diversity. Currently, U-key and dynamic passwords are two mainstream identity authentication scheme. After initial success the dynamic password market, began moving together invest significant resources to develop U-key products last year. Shen Jian Yong is also aimed at upgrading the U-key opportunity. 'Generation enters late, no chance; the second generation is a great opportunity.' In addition, Shen Jian Yong judge, by 2014, Europe has become the mainstream in IC bank cards will start in the domestic popularity, moving together began to develop based on this security products. In the most difficult of the business in 2009, Shen Yong Jian told myself and the people around, it's not Nike Shoes a battle, but a war. Now, the war is far from over.