In 1975, 40-year-old Giorgio Armani established a company, which was named after himself. Do You Know These Attraction of christian louboutin ? Anne Hathaway Give You the Answer Thirty years later, Armani has become a brand with assets of 2 billion US dollars. Today, Armani Group owns more than 300 shops all over the world, with 5000 employees. How could a window designer brought a brand started in a 14 square meter studio to be a top brand in the world and has last for long time. Throughout management of Armani, we will found that he was a persistent, insist and seized the opportunity person.To Criticize the New Fairy christian louboutin of Hollywood Stars
Movie marketing
The brand of Armani didn't belong to the top ones from the very beginning. The turn came in 1980. In this year, the design of power suit for men and women of Armani came out. Armani provided this suit for the main actor Richard Gere of American Gigolo. This movie gained a big success, and Armani brand has been gaining popularity in Hollywood concentrating with crowds of stars. And Armani has never designed clothes for unfamous movie stars. Armani was the first modern designer to recognize the potential market of celebrity who made use of the impact of film and celebrity to open the market.
The second trump-card was the acquisition and restructuring.
He set up an office in Los Angeles, especially for letting costumes to celebrities and catering to their fantastic ideas about clothing. In order to stabilize and develop the achievement that Armani had already gained in the top market, Armani who started from designer had already taken many measures about marketing. He controls most of production and sales within Armani corporation with cash. That is, he turns over its OEM producers. In the acquisition processing, Armani insisted one principle, that is don't buy the other brans so that it was not easy to integrate and damage Armani brand.
Strengthen the control of the terminal
Opening its own retail stores actively and strengthening terminal control is also one of the marketing strategies of Armani. Since firstly opened in Milan, Ltaly in 1974 , Armani went to the market of London in 1989 and America in 1991. Anyway, the key factor is the terminal control which make you both live and die. Those garments with a large market size, if not timely pay attention on market end, will fail in the next round of competition.
Expanding the brand line.
The Emporio Armani, which was pushed by Armani by test in 1981, was the first company to open the extension of the brands. Some criticized the brand extension would lead to the abuses of brand position. But Armani has its own unique view. He realized that if the brand extension range was not wide enough, the brand vitality would not long and strong, and only to build product pyramid from different levels, the brand can be strong and full. Armani also expanded the brand to the glasses, watches, cosmetics, furniture and jewelry and so on.Through designing and custom-making indoor decorations for Mercedes-Benz, he extends his business to the automobile industry.