[Case] TutorGroup eligible Ali $ 100 million B round of financing: the education of sea fishing How to Makei horse informed online education platforms, and online English learning institution TutorGroup today announced the completion of B round of financing, the investor is Alibaba Group, the Singapore investment company Temasek and Qiming Venture Partners, the investment amount of nearly $ 100 million. TutorGroup said speaking financing plan to take further accelerate the growth of its leading position in Asia, the Americas and expand the market. 'Today the market for a counseling people can learn a strong demand for education platform, students who want to study according to their own plans, to be a world-class teacher and fit their needs, provide the best learning content, class size and schedule technology platform, but also to ensure high quality and high-impact learning experience. In the past decade, we show that students are willing to learn on our platform in the fast-growing Asia, but there is still a lot of potential English learners also no access VIPABC and TutorABC. We also plan to better explore in North and South America, the fast-growing Chinese language learning market, providing opportunities in the Chinese learning platform TutorMing.com learning for students. 'Yang large TutorGroup CEO. In recent years, online education continued to hit. May 2012, TutorGroup Qiming Venture Partners has received $ 15 million A round of investment. 2013, Baidu net investment lesson to pass $ 3.5 million. January 27 this year, a good future (formerly learning and thinking) Announces Strategic Investment mother baby tree service companies, amounting to 150 million yuan. Therefore, TutorGroup the complete B round of financing, online education first big amount of investment this year. So for the capital injection, the investor's point of view is what? Alibaba Group executive vice chairman Cai Chongxin representation, 'TutorGroup redefines the learning experience, so that more people are more likely to receive education.' Qiming Venture JP Gan, Managing Partner of the assessment is that 'since the last round of financing two years ago to Now TutorGroup experienced incredible growth. They are online language learning throughout Asia leaders who perfect positioning technology and platform not only to help them expand their leadership position and scale in Asia and to expand in the Americas. ' 'Redefining learning experience' is generally appreciated by the industry to TutorGroup, then TutorGroup in the end is how to do online education? i dark horse share an article entitled 'China Distance Education' on TutorGroup interview 'VIPABC: the company when the hospital management', which reads as follows, abridged: 'SARS' Digital Learning Achievement 'China Distance Education':? VIPABC origin when entering online Learning began in what year (i horse Note:? VIPABC affiliated TutorGroup Group (Mackie Education Group), headquartered in Shanghai, and Taipei and Beijing have operations base its four sub-brands: Learn English brand VIPABC, TutorABC, for teenagers TtutorABCjr learning English and Chinese learning brand TutorMing, which we are most familiar with the main business VIPABC in the mainland in 2013, the online education boom, and with the other two players 51talk primarily online English learning and 91 teachers tied together . are concerned) China VIPABC founder, chairman Yang Ming: VIPABC before the 'atypical pneumonia' began as 'atypical pneumonia' to make learning a reality at home. Yang, CEO of Greater China VIPABC: We had also engaged in the line of education, who want to chain, but the chain need to address several important questions: When open to 100 point, how to manage foreign consultants, is how both teachers? to quality? line education is facing many problems of students harassing teachers. Our clients are business people, who travel around the world, negotiation, this state and how their contract to continue? We have thought about these issues, so we decided to put digital textbooks, so that customers are also on the road You can use our services without interruption. This time the 'atypical pneumonia' to the teacher is not willing to live to teach, for fear of infection, we have hopes for the new digital services. However, 'atypical pneumonia' after the teacher or whether customers liked the service, unwilling to return to the classroom. That digital services through the 'atypical pneumonia' test, be welcomed by everyone, we simply to digital services set up a separate company. Not because standardization sacrificing humane 'China Distance Education': the flexibility of online learning can indeed resolve contradictions between, but the pursuit of large-scale e-learning how to guarantee the quality of teaching in the standardization while Yang Ming:? All the things still have to return to education nature, learning to achieve the best results be sure to find the best teachers, the best materials, combined with the best service, the perfect combination of the three can be individualized. Whether traditional education or online education, the most important beneficiaries will always be students. Digital Learning Standards now say, in fact, is to simplify, not because of consumer demand and simplify, but in order to simplify the service provider. A teacher teaches 20 students, each student can do targeted it? Teach spoken language in the Philippines is to find a good teacher, or a good looking American teacher? Simplify the final loss is to take care of each individual student, which is take care of the interests of the students do? No, it is to take care of the interests of the enterprise, the pursuit of profit maximization. If companies for their own profit and operating scale ignores the essence of education, not take care of the needs of each student, in the long run it will make the entire industry decline. So I often say, not for the money, in order to engage in the name of education, not only to teach students to good Air Jordan 19 schools to teach. Like a doctor can not for the money to cure diseases, can not find a simple disease to treat the same reason. Education itself must teach students the hardest, most students will not learn. So, we do not have to abandon standardized nature of learning, not because of the standardization of lost humanity. Our system is that it gives every student, no matter how well come in, beginners a good, high level of English good, they were able to get good teachers in our system, good material, good environment, so that they all to the next level, but will not be eliminated. 'China Distance Education': To achieve targeted individualized, student-faculty ratios respect any special requirements Yang large:? We are MINI small class sizes, one to a pair of three. Do not underestimate the teacher-student ratio of one to three, in fact very difficult, many companies just entering the industry can only do one, because it is difficult at the same time, to find the same schedule, the same level, the same need to learn the contents of two individuals. Extent as may not demand the same, the same requirements, may not the same degree. In the first two years of development, we have done a few things, spent a lot of research funding, to study how the different needs of each sample from among those who find the greatest common divisor. Even so, when companies do not have economies of scale, and can only do this one the most expensive learning services, which is why many reasons for latecomers do not come into this industry. When our size becomes large enough, we can at any one time, found almost exactly the same background of learners, to form a class. For example, I belong to the financial sector, jobs are management of tourism interest, language proficiency, as two people can be arranged in a class. Then we in New York, you can find a financial reporter, he himself is very interested in tourism, through our online teaching and training, to become foreign consultants, and then offered him a very targeted materials, you can make teaching a . In order to provide learners preferred learning resources and learning consultant, VIPABC importance not only as TESL, TEFL, and other professional certification, more stringent screening with business studies, law, business administration, communication, literature, engineering and other professional backgrounds of foreign consultants, and has more than a thousand Bit more foreign outstanding faculty. Despite strong team of teachers, but the number of learning must not rely entirely on the teacher, all focused on business intelligence systems. Our world's first dynamic program generation system (DCGS), won a number of patent awards of recognition. Online language analysis, for language ability, occupation, interests and learning preferences, tailored to best suit the learner's learning content, automatic matching and real-time scheduling of consulting services that best meet the needs of learners of English. Before the teacher in the class, the system will automatically collect the student's personal information provided to teachers for targeted teaching. I think the concept of digital learning than to move to online education, that may not be as traditional Air Jordan 1 classroom education, because the teacher did not see, so the key to digital learning is available to customers in the individual general lack of services through traditional classroom digital technology . Your humanity in 'interactive' 'China Distance Education': VIPABC practiced small class sizes should be very beneficial to online interaction, how you interact Yang Ming:? Innovation begins humanity, more expensive than the 'interactive.' We found that at whether digital, or line, since ancient times, the most important thing is to interact, to remove the interactive process, education is dead education. The best teachers we encountered were once interact with us before. Not playing interactive online games, learn English words, or just looking for a foreigner to chat, truly interactive from interest and exchange from the curriculum content. Interactive online education component, such as the network of any online business as quickly interaction is the main element, fast interaction is human nature, is an innovative success factor. Front of the computer or machine-way speaker is very monotone thing, no matter how good any design language system, they can not replace the experience of interaction with foreigners face to face conversation, the only live interactive learning mechanism to allow learners to speak English with foreigners habit . VIPABC online learning system, by a true professional foreign consultants to guide learners to learn English in English, by a two-way interactive video, as with a number of exclusive foreign tutor, anywhere immersed in the whole English learning environment. 'China Distance Education': As the number of students, more and more students end Nike Shoes or, teachers end or, how to ensure the quality of interaction Yang large:? We believe that education is not necessarily personal relationship with the teacher, VIPABC live online education Bainianshuren advocacy platform concept, all individuals of personal information collected by the system management of all. Teacher in the class before the system will be provided to teachers a detailed student information, student records of all past learning process, including what he most likes about? What Preference? What is the biggest compliment is the teacher? Largest teacher What criticism? Before class, students and teachers have a comprehensive understanding of each other, so when you can interact more fully, and better learning outcomes. 'China Distance Education': We know that teaching students to interact with the reaction time is the key, how to mobilize their enthusiasm Yang Ming:? TeachersCollege Columbia University recently published a study about the effects of online learning, online education is one of the conclusions so shy and introverted students demonstrated more courage. Yang big: interactive resolve obstacles, first of all the reasons you do not want to interact with students should find out, and then remove it. We will find out the reason by several mechanisms are not interactive, to be resolved. First, look at the tape, someone wants to interact with you videotape?'ll Interaction was strange, certainly no one would speak with the people inside, you have to be real to the students. Second, people do not want to interact with, because of fear of a fool of myself, I feel next to a lot of people looked at him, it is not interactive. Some people see their names appear on the screen, also worried about losing face. For these students, we will not show his face, two can make his class with a non-real identity, so that they can enjoy the play at the time of interaction with the teacher, speaking of things they want to say. Third, after school we would for student participation rates, one after class, students will be able to receive the teacher's appraisal of him. The most important is that each of us has a script Church, the teaching process, not the teacher in question feel free to ask, in full compliance with the planned script, the teacher at the right time to guide students into the next issue, the next stage, the whole the process is very compact, students feel time flies, and very happy. Education not on price competition in the industry, 'China Distance Education': your curriculum can be described as Seiko secret agents, so the cost is relatively high, in marketing when Yang Ming how to solve this problem:? This is a good question, and we walked all the way, Many people think that our course is very expensive, in fact, really expensive things are not bought. Do education is to help Air Jordan Others people acquire knowledge, rather than providing poor quality of education, it is like a patient to buy medicine, you offer cheap but ineffective drugs for him, could not really help him. There are two industries worldwide do not price competition, is a medicine, the other one is education, we must not engage in low-cost competition. 'China Distance Education': online education say there is a convention, producing benefits of scale, then later with the benefit to enhance the quality, but your approach is to enhance the quality, then slowly made size, these two different concepts it will lead to different results Yang Ming:? We are basically learn the whole management science, scientific attention not because a case is successful, go on to the world. This medicine is effective in a person, it does not mean that the whole world can eat, we must use a lot of experiments to prove this drug effective to mass production. We grew up training this way of thinking, we are not relying on a miracle to get rich, rich man luck. Yang large: Many people have had a prior request and then seek a good attitude, as do first after the scale that you just mentioned to consider quality, but after some time a lot of things can not be re-considered. Let me give an example, in the air after takeoff difficult to change the engine, online education, too, could not find the problem in the future platform on the line and then turn off all servers. We know that this industry has a high profit, but more importantly, you have to be financially conservative in order to cause bigger, all the scale of things, must be done upfront investment. So online education very difficult time of entry, all questions have to resolve in advance, can not wait to go to find a solution to a problem. Once at the beginning of these things can be done right, it is very easy to back, do the benefits of online education is to deal with one million and one hundred individual process as simple, but the most painful is when dealing with the first hundred individuals to be considered the time scale to reach a million things to do. Every three months we have an important meeting, called the meeting to collect consumer behavior, the conference probably for two days, all the data lines are collected for three months since the client, used to improve our system. 'China Distance Education': In recent years, the rapid development of online education, there are many companies in other industries to enter, how do you see the competition now online education Yang Ming:? Some companies and individuals saw sufficient cash flow and rushing into the The industry is not a good thing. Along the way we encountered too many this for the money, believing that they can engage in education of people, all over the world, their final fate is nothing, hurt the trust in the digital education. My parents are engaged in education, and I understand education, whether online or offline, are Bainianshuren industry, not for the money to do it, not to be welcomed and to do this thing, not just to teach the best students to do it. Like a doctor, we can not just not sick man. We are very happy to see more of my colleagues came to this industry to do more healthy, healthy competition in the industry which, for the growth of enterprises in which is a help. The new model, not the same pattern, you can always arouse more sparks, so our common mission is not to subvert line education, but to be able to provide education to the offline crowd more and more efficient, and more play option value. However, we found that nearly a decade of research, 'put video', 'Forum', 'read PPT', 'game-based learning,' are 'false,' the online learning, the failure of learning, and the old traditional mode no different, Selflearning of self is not the mainstream, is a failure to be eliminated in the online mode. To really solve student problems, if only to solve the teacher, school, enrollment and solve problems for their provincial effort is not going to solve the problem of improving the effectiveness of student learning. It was not there and no problems, but survival of the fittest, elimination of problems. Your online education, 'real' beneficiaries who? Teachers, school, or a student? Eliminate unsuitable and incompetent teachers, substandard schools, is the student's blessing. (I dark horse Note: TutorGroup expected only Chinese adult English Nike Air Max training industry annual growth rate of up to 25%, to 2016 market opportunity is expected to reach $ 21 billion more in China, TutorGroup expects its sales in the next few years will reach triple digits. . The annual growth rate) big Yang: We believe that there is a network to interact with the nature and function of educational institutions can be called online education. Previously limited network bandwidth, there is no way to do interactive, bandwidth issues now resolved, we can not be lied to Selflearning past standards is present or future online education. We always adhere to the highest technical standards and self-demands, the last thing we do not sell to our customers, we will always be there to sell the future quality of things to present guests. VIP Services commanding heights: exceed customer expectations, 'China Distance Education': Currently online learning institutions are not strong presence of students a sense of belonging, lack of tack, you advocated VIP form is Yang Ming how to solve this problem:? Our clients He calls us 'the education sector sea fishing,' we are customer satisfaction based power. Chinese people generally like major issues to minor ones, and we are the ones of the big. We are picky people, little things like zoom. I put the company when the hospital management, each sub-sector is our emergency room, a doctor can not see the disease to hide, they want to be more strange disease came to see, because there is no textbook, because it involves people's lives, so no small matter. Education, too, some things may happen only within a period of two other companies will use it as a special case, then we will immediately study it to see in the end is what causes it. If the discovery process has flaws or loopholes, immediately do a systematic plan to deal with. Adhere to the quality of education is the most critical years of our business credo. In this article, we will not make any discount, everything must not detract from the building under the premise of quality customer service. In internal meetings, we always have to remind you, it must be done the right thing, rather than doing things to their advantage. Usually do the right thing, then, interest and income will come naturally. Yang Large: Sometimes we even want to exceed customer expectations, in some cases customers may misunderstand you well enough, in fact, his own mistakes, how we do at this time can be adjusted if the scene and found that he set the wrong? We will help him re-set, if there is no way at present to solve, we send him a computer, plus a 3G card. It is the Internet age, we are Internet companies, if they wish to complain about him to tell you, you are really lucky, so you'd better tell you when the guests to help him solve the problem immediately, otherwise he second thing is to tell the whole world . In particular, request a refund, we will immediately refund, only refund to help him, and let him retire very comfortable, very happy, you can not make your guests feel you Annealing him money in delay. Further, the customer stickiness, we at inception of the company set up a data mining sectors, professional personnel and Statistics Department of Mathematics talent to help us do research operational aspects. One study found that as long as a month to spend time our guests live online nike dunk heels education platform more than 16 hours, his English progress will be very fast, about 30 lessons will progress one step, and then the 30 or 40 lessons progress one step, two steps mean progress for people over renewal rate will reach more than 85%. So new customers to join, we must urge him to school, lessons must be over 16, and then on improving customer value, and when the guests get learning outcomes, progress in English, he had the confidence of continuous learning, then pay renewal, introduce a friend to. We have a dedicated learning tracking system, if there is no school within seven days of the guests, the system will have an action, according to the Mailing List issued a notice, there is no school within ten days after the notice is given, then there is an action, then so ...... intensity of each action are not the same, from the send E-mail, send text messages, phone calls to the staff, and then personally called teacher. Usually after the teacher called in the past, the guests will seriously. Because the students, Nike SB there is no more terrible than the teacher received a phone thing. So our teachers do not just provide teaching services, is also involved in customer service. These teachers are expatriates, students fear the teacher called to home. (I dark horse Note: TutorGroup said self-developed technology platform for the future of online education provides the best solution for students to complete the course, the more the content of the curriculum, class size, teacher recommendation and dynamic learning progress will be any more perfect. time, there are more than 10,000 hours of course content for online learning, all contents have been user ratings, and continue to review the accuracy and timeliness of the teacher and students can whenever and wherever you want to teach / learn when to own pace. Teachers and students do not need to go to school entities, to facilitate access to education in remote areas.)