[Trend] 467 million television viewers new and more cinemas[REVIEW]: Chinese entertainment industry's good times beyond doubt. On the 'Oriental Cinema' launching ceremony held in Qingdao last month, Wanda invited Leonardo DiCaprio, Nicole Kidman, Zhang Ziyi, Jet Li, Tony Leung star 'add to the fun,' Hollywood Six studios and artist management company also full debut, is said to cost more than 50 million yuan a whole. In explaining why the siting of this project in Qingdao, Wang Jianlin, the 'Forbes' China's new richest man's answer was straightforward: 'We have entered the Qingdao from 2002 to the present 11 Air Jordan 4 Retro years to invest the time, I feel the most important thing in here can make money. This is most explain everything. 'In the East Cinema before, a total investment of 3 Wanda Wanda Cinema in Qingdao, and Beijing Wanda Cinema quantity unchanged. In the 'Business Nike Shoes Weekly' first-tier cities to do a new survey, we put a number of local theater as an important indicator of a city's business environment. In the seven new first-tier cities, Wuhan has five and six Wanda Wanda Plaza Cinema. Chengdu has seven Wanda Cinema is the sum of Beijing and Shanghai. Not only saw the potential Wanda Chengdu and other 'new line' of the city. SMI invested 60 million yuan in Chengdu new studios also opened on August 15, the theater business area of over 10,000 square meters, including 15 movie halls, a total of 2500 seats, can accommodate 300 million passengers annually viewing to become the Southwest's largest studios. And it is in the Chengdu New Century Global Center, it is Asia's largest single building. SMI Group President Zheng Jichong think advantage in second and third tier cities built Studios is 'faster recovery, less competition.' Usually takes 3-5 years payback period of investment payback period of some of the theater's second and third tier cities just two years, some even in the first year will be able to break even. Stellar market more optimistic about China's southwestern region, a month before the opening of the Chengdu project, which has just announced plans to invest 40 million yuan in the construction of Guiyang only one local IMAX theater. 'Make money,' a growing number of cinema into the 'new line' second and third tier cities and other cities of the important reasons. Over the past five years, the Chinese film market is growing fast, the film at the box office increased from 70 in 2008 to more than $ 17 billion in 2012, while in the case of more than two months left in this year's box office over the last year, and will no suspense over 20 billion. Increase the box office thanks largely to the expansion of channels, from 2008 to 2012 in five years, the number of cinemas from more than 1,500 to nearly 3,700, the number of screens from over 4100 to more than 13,000 blocks of the block. Box office blowout first-tier cities (north, Shanghai, Guangzhou) then became the focus of a theater building, light in Beijing alone more than 100 cinema screens increased attendance and margins result, more and more The cinema began to Air Jordan 1 shift the focus of new investment first- Air Jordan 14 Retro and third tier cities. The last two years, with the introduction of a series of price control policy, commercial real estate is gradually replacing the residential real estate become the next focus of investment. According to China Information Center shopping center industry data show that in 2012 China added more than 300 the number of shopping center, so that the total amount of shopping centers reached 3100. These shopping centers more open in Chengdu, Wuhan, Hangzhou, Shenyang, this new tier cities. In our cover story earlier this year, 'Feng Cheng Cheng ticket stubs,' we have explored the relationship between the rapid construction of this new Air Jordan Fusion generation of shopping center development and film market, people will choose a certain period of time (usually on weekends) in a mall The different floors of the continuous of different consumer behavior, such as weekend afternoons and girlfriends before visiting a street and see a movie, eat a meal. Cinema as an important place for new shopping centers attractive stream, you can enjoy lower rents and longer contract life, some developers are willing to take part with the cinema box office revenue sharing model alternative rent, high-grossing movie theater, Air Jordan Others only charge higher rents. In the market is more saturated cities, the box office as a time of renewal is usually divided into rent outside of 'additional conditions.' These practices help theater builders to reduce costs and spread business, but the real cause of this round of urban theater construction boom, or the local box office revenue growth, which is Wang Jianlin said, 'to make money.' You can see this change from the box office box office of the film composition. 'Journey to the West fell monsters articles' 'Thai people again embarrassed embarrassing way of' Last year the Chinese New Year Lunar New Year stalls and stalls at the box office are more than 1.2 billion, is by far the top two Chinese film at the box office, according to Yi Yan consulting data, North , on the broad, deep Four of these two films at the box office contribution of 25.5% and 19.5%, that is, the 'new line' 234 line city and other cities contributed more than seventy percent of the box office. This phenomenon in the summer of this year's 'small time' the film more clearly reflected at the box office top ten cities accounted for only 34.84% of the box office, north of Guangzhou-Shenzhen four places at the box office only to 18.11% of the overall box office, while Wuhan and Chengdu discharged into the top five box-office revenue. Second and third tier cities has become increasingly important at the box office market. And rely on the layout of the new cities of the cinema in the past few years has made rapid development, from another aspect to these market changes done a footnote. Earth Cinema and Zhejiang Hengdian Cinema is the most rapidly growing in recent years, theaters, according to Yi Yan consulting Nike Basketball data, both at the box office last year, growth of over 60%, while third-ranked Wanda Cinema box office growth rate of 37.3 %. Founded in 2006, the land for two consecutive years cinema has become the fastest growing cinema box office revenue, for the first time last year grossed more than one billion, ranking No. 6 47 theaters; another focused layout of the new line of Zhejiang Hengdian hospital line, last year's box office over 500 million, and ranks among the top ten. For consumers the 'new line' of the city, the weekend went to movies is becoming a new way of life, and for the lower level of economic development of the three or four lines, or even four or five cities, these continue to take out of the multiplex cinemas are preempted KTV and chess room business. Compared with the memory of those 'auditorium' type of old-fashioned movie theater, multiplex cinema which has more free viewing time, more comfortable seats and better audio-visual effects, they created a new entertainment experience. ' go to the movies, 'once again become a fashionable thing. Entertainment industry practitioners may not yet accustomed to this change. SMI chairman Tan Group Chairman Wang told us, Stellar Xuzhou, Jiangsu Province in the opening of the new theater when coming crowds far beyond his expectations. On the other hand, though we have more and more people took the popcorn and 3D glasses sit on a big screen in front of the block ─ Last year, China had 467 million people watching the films, than in 2011 increased by 26% ─ this figure is only American Film Market quarter. And for a 200-300-seat auditorium, even the highest attendance of Wanda Cinema, averaging only 35 passengers. This means a huge potential market, but also has a lot of meaning for both incremental market or stock market, cinema managers and theater owners can do.