Internet companies outflank TV: do sooner lose?text / 顾晓波 date from before the National Day, 360, Baidu, millet, Tencent and other Internet giants in the mobile terminal entrance competition at daggers drawn, and even quite a bit 'unscrupulous' means. But compared to the smartphone battlefield, Internet TV recently last month after a boom has cooled, and with each release of the product, the major companies in the layout of the TV side gradually clear. In addition to music, as the pioneer of the one hand, Baidu, Ali, Tencent, millet or even 360, also began to make use of their respective advantages and understanding of Internet TV, starting from a different path to outflank Internet TV, on the other hand, the first step Air Jordan 5 Retro of the company has lamented Health not every time. Baidu out at large 360 cover of darkness, millet and music as the software + hardware = Internet service model has been fully interpret, compared to 360 companies such as Baidu and more interesting path. Baidu has quietly on the line tv.baidu.com page, the page shows that Baidu will soon release a 'Baidu TV cloud' products, will integrate video, music, and pictures, it is learned Published mid-October, in May this year, Baidu Baidu cloud TV has released version APP, the user can upload or add content to Baidu cloud and on television. Another rumor said that Baidu will cooperate with Guangzhou Huan network technology development or Smart TV set-top box chips, Huan network technology is a company Sichuan Changhong and TCL Multimedia Technology joint venture company to provide video content for television manufacturers. Prior to Baidu's iQIYI have jointly issued with TCL TCL iQIYI TV, and later launched a hardware product Baidu shadow stick, with the upcoming release of Baidu cloud, Baidu has formed a terminal + accessories + software camp to be smart TV encirclement, while the video content input, on the one hand to open up the mobile terminal and the TV screen, while activating Baidu cloud, and then direct users to other Internet services. Baidu will launch the future if other television end Internet products remains to be seen, but in the Baidu company a 'shoot first and aim later' slogan implies its layout ideas on the mobile Internet, Baidu's three rounds of bullet may be just a prelude. In this step Baidu to go in the 360 front, but Nora last month launched TV box 'Nora Fang', 360 Zhou Hongyi, chairman and CEO coming conference and announced strategic investment Tencent Sogou in the afternoon, while 360 Internet security conference sponsored also held soon, Zhou at this time to withdraw the Nora site, also leaves a certain imagination. In fact 360 and Nora deep roots in 2009, both sides had to launch security suite, in July this year, the partners introduced a built Nora widget 'video browser' Zhou Hongyi on site ZDNet said that 360 have been watching Internet TV, it had already launched 360 TV guards. It is understood that in August this year and 360 had an Internet TV box manufacturers built 360 TV guards, although this did not cooperate with Nora, but 360 pairs of television box ambition has been created. Compared to the possibility of hardware started millet, lack of hardware 360 direct introduction of genes TV is not large, but by working with the box, cut path to success from a security copy of the 360 PC side or the most secure solution. In addition, the use of a collaboration with Ali Skyworth TV hardware, the entire OS Ali cloud into the TV, so Ali can achieve full control of the software, hardware vendors only responsible for manufacturing. Tencent is trying to Yi's cooperation with the music, as the heat temptations Internet TV and QQ space and other software services migrate to the TV side the lead. Millet was a target for the slings and arrows 'spike' It is worth mentioning that several of these are in the campaign will be targeting the millet. September 5 3 millet millet released together television and 47-inch 3D TV price 2999 yuan, followed by Ali pushed together with Skyworth 'cool open' TV will be 42 inches youth version of the price set at 2,999 yuan, the conference Millet said Skyworth TV program two years ago, belongs to the 'Stone Age', while the launch of the TV box 'cool open Tengu' also defines itself as 'Terminator box,' suggesting that the end millet box. From the previously published Baidu cloud TV User feedback situation, the product does not support the Millet case, the official reply to the user, said 'new circumvent this problem' is also ambiguous. Nora on 'small square living room computer,' the conference, Zhou insisted that this product Air Jordan 1 should not be called a computer and should be called the 'box', adding that the box will be able to sell over XX, 360 and millet do not befriend the XX box The allusion is obvious. At yesterday's music, as the S50 Super TV conference, music, as the Zhixin, vice president Liang said the 46-47-inch is the most mainstream medium size TV market, next year will be the development of 48-inch -50 inch, which means 47-inch television millet It will soon become obsolete. At the same time with the music as 'very narrow' to describe 4.5mm border and millet 8.4mm 'super narrow' for the innuendo, the 2D version of the S50 50-inch 2,499 also broke the previous millet 'cheap myth' . At the same music as millet conference the same day announced the TV start booking site have guests guess, select music, as published in the same day also has a strong provocative. It is interesting that music, as the first Internet TV X60 launched in May this year, four months earlier than the millet, but did not become a shelling target, but also did not take the Air Jordan 8 Retro traditional Internet companies, manufacturers introduced intelligent TV as a reference. Baidu reporter mentioned and music, as companies such as Internet TV product in communication with the site guests, the source said, 'has long been done.' Pioneer sigh untimely July this year Google released a TV stick device Chromecast, less than two months, Baidu launched a similar product Baidu shadow stick, but in fact the end of 2012. Nora has launched a functionally equivalent product 'fast broadcast the big screen. ' But this is the first step does not account for much cheaper to make Nora, after six months of insistence, Nora decided to concentrate fully turned to box products 'small square living room PC', Nora official microblogging big screen has also been changed as 'Nora Fang living room computer,' Nora insiders, now basically do not push big screen. Nora market department said that the current Chromecast and Baidu shadow stick in functionality and Nora big screen difference is not large, but introduced late last year when the market is not mature, there is no millet, depending on the music box like the product out the education market, user awareness of products is very vague, much better than a year ago and now market awareness, Baidu Google to push products like the right time. In a traditional TV manufacturers responsible for Smart TV services Sun Jie (a pseudonym), he said Baidu is now doing television cloud, iQIYI do content output mode has long been attempted. Published last April in Lenovo PC + strategy contains integrated 'cloud music service' Smart TV, users can store content Nike Shox in the cloud and through television. Last May Lenovo's first 55-inch 3D smart TV K91 market, has been included now VOD, intelligent applications and other functions mainstream Internet television, but was priced at 13,999 yuan, while music, as 60-inch television X60 priced at just 6999 yuan , only half the price. The demand in the form of previously Huan network has as content providers and TV manufacturers to launch, to see a large television on demand with no new. Pioneer but did not succeed, not just because of the price, but includes multiple factors: 1, the market awareness. Music as boxes and boxes millet are released at the end, and in March this year it was formally resolve license issues millet officially listed after more than six months in the promotion user fishes TV boxes and Internet TV as well as TV rods and other products have a relatively clear cognition, while the first step of the hardware or IT vendors through the Internet is not good at marketing model, it alone is difficult to open markets; 2, quality of content and copyright. Zhixin Peng Gang, senior vice president of music, as indicated last year and even the year before the launch of Smart TV is no shortage of film and television drama resources, but does not have a standardized source of sources on the quality of product experience and copyright issues are not a good solution , causing the user acceptance is not high, and millet box was once stranded due Broadcasting license issue, the current music as millet and Nora both TV and CNTV's future cooperation; 3, traditional vendors thinking. Traditional TV manufacturers for the product cost and profit has strict requirements, the lack of mature Internet business support, they do not want to abandon the hardware profit. VS vertical and horizontal alliances: In addition to music as a little emboldened jeopardy and millet portrait and open up the industry chain mode, Baidu, Alibaba and other companies have selected the 'Lien' strategic cooperation with traditional hardware vendors. Liang conservative approach to this model: 'It's hard to imagine two companies R \u0026 D staff to sit together to discuss one thing, hard to tell through the commercial.' A TV industry sources said a number of traditional vendors TV production line, they want several flagship products led sales of other products, instead concentrating their efforts into one or two Internet TV products, and Internet companies want a collaboration of two products receive adequate support and sales, both logic is contrary, the starting point is the hardware vendors to sell more television, and the content provider's starting point is to sell more services. Peng Gang believes Internet companies and traditional TV manufacturers do TV difference is that the business logic, the Internet company is concerned that after the purchase of TV are exposed to Internet services, and hardware vendors do the smart TV more Internet companies to invade the television industry The reaction made, their concern is whether users buy TV, the Internet service for them is investment behavior. The traditional manufacturers are the Internet's hardware capabilities and positioning to question, Sun Jie said that the current mainstream consumer crowd age watch TV too large, they are more accustomed to through traditional stores to buy, this part of the people, the Internet prices advantage is not obvious. The music, as, millet and other electricity providers through sales channels, even if the consumer is young, but later used to buy back and the Internet may still be far away in the elderly population. On the one hand the long term Internet TV as a family entertainment center, giant get together enter has become a necessity, on the other hand Nike Shoes the market has not yet formed, nor a certain routine, use their respective advantages and expand distribution through different paths, Nike SB to some extent, to avoid a similar mobile phone Competition. Mobile Internet dish Air Jordan Women far beyond mobile phones and flat-panel devices that can carry a range, the TV will be the next carrier gushing out of the Internet service, depending on the music, millet and other companies, in BAT were real action before slaughter The faster the deeper the roots, the more of a chance, while giants, the core of the conflict in the mobile phone business, and perhaps one day will be repeated on TV, Internet TV really big waves lie ahead.