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Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.This bestselling book is ideal for students, professionals and agencies working in the fields of: ? Graphic Design ? Branding ? Brand Management ? Advertising ? Marketing ? CommunicationsAuthored by design and branding expert, Catharine Slade?Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: ? Defining the audience ? Analysing competitors ? Creating mood boards ? Naming brands ? Logo design ? Client presentations ? Rebranding ? Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The
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