In many old and famous enterprises struggling occasion, from the Jeremy Scott Wings 2.0 wool textile industry, a old Chinese enterprises "Heng Yuan Xiang" is overflowing with vitality. Inspirational innovation, is this 80-year history of the enterprises "rejuvenate" the secret.
"Premier Wen Jiabao in his government work report made adidas jeremy scott wings to adjust industrial structure, to strengthen the independent innovation in enterprises in the dominant position, vigorously implement the brand strategy, encourage the development of well-known brands with independent intellectual property rights, which We are particularly important for old business. "Heng Yuan Xiang Group chairman Liu Ruiqi said," Although the old gold standard with a proud, but this only shows the history, can not represent the present, more than a natural cornucopia, we have inspirational innovation , into a modern commercial civilization.
recent years, Heng Yuan Xiang is in constant innovation in access to new development. Founded in 1927, Heng Yuan Xiang, Shanghai, Nanjing Road was originally just a long-established shops selling wool, to the 1980s, once prosperous former Hengyuanxiang has no scenery, all of the assets but 50 million Liu Ruiqi as the "head" after the bold reforms, the "Heng Yuan Xiang" in the name incorporated by the name brand name, and then conducted a series of re-branding campaign to attract national brand wool processing plant to join.
Today, Heng Yuan Xiangs have joined together more than 70 factories, more than 5,000 stores, products from a jeremy scott wings simple extension of the hand-knitted wool, clothing, bedding, etc. more than 70 categories, with annual sales of 30 billion.