Tonight Hotel Deals Han Zhe: The three key indicators of mobile user behaviori world network operators Note: This article is vice president Han Chul Cheap hotels hotel tonight moving trend of thinking. Operating data, the mobile end user subscribes to the hotel there is a big difference between the behavior and decision-making and PC, for example, delayed booking, reservation average distance shortened. Faced with these changes, the traditional hotel reservations and pricing must also make adjustments to accommodate Nike Air LeBron EE the changing needs of Nike Air Max the mobile terminal. Text / Han Zhe (tonight Hotels Cheap vice president) \u0026 ldquo; mobile Internet has come, and this is the overwhelming advantage to the \u0026 rdquo ;. Chairman of the Board Tencent Ma said in an interview with CCTV. \u0026 Ldquo; This is the middle of a big gap, pregnant with big business, and even a chance to shuffle. Nike Air LeBron EE \u0026 Rdquo; this assertion also applies to the hotel industry. Hotel, hotel reservations and other related businesses, is also gradually shift from the traditional Internet to mobile Internet via mobile phones. From 2013 to show hospitality industry and OTA Nike LeBron 11 industry point of view, hotel Cheap Nike Free Outlet reservations mobility in fact has become a trend, and is evolving into the mainstream way. Three key indicators of traditional mobile user Nike Air Jordan 11 Women behavior Hotels mostly in the case of deliberate, while mobile Internet era features can be summarized as: \u0026 ldquo; walking to the set, arbitrary \u0026 rdquo ;. There are three key indicators can be a good illustration of mobile users to book hotel scene Nike Air Max 2012 behavior and decision-making process, a user schedules: day gold six hours on the phone to book hotels based on population research and statistics, impulse-type book reservations and temporary Reservations mainstream mobile subscriptions on behavior. Progressive tool continuously enhance people's sense of security, in the past on a PC, hotel reservation three days before check-in window focus; and now the phone book window is concentrated in the eight pm from 2:00 pm to six hours. This time the focus on the agent made a great challenge. 2, retain customers best time: 5 minutes \u0026 ldquo; tonight Hotel Deals \u0026 rdquo; some operating data, the best time users will not wait more than 30 minutes, the average waiting time is about 12 minutes. \u0026 Ldquo; tonight Hotel Deals \u0026 rdquo; internal indicators with NPS (Net Promoter Score, Net Promoter Score) to measure this parameter, the user is willing to use you again and recommend you the best time to 5 minutes. If you exceed this time, the user may select other agent is more likely that the user when the next one is to use both APP, to reply to the order by the user's right to use. APP slow response to the loss of orders; if recurring, you may lose customers. 3, user subscription Distance: 6 kilometers a machine in hand, walking set. LBS (location based services) and location Nike Kobe VIII closely integrated mobile channel and other channels of differentiation, and also an important feature of mobile applications. \u0026 Ldquo; tonight Hotel Deals \u0026 rdquo; the data showed that only 6 kilometers users to book hotel's average distance, that we are open GPS, open the APP, will find nearby hotels, and even do a lot in the past few hotels Choose. In this case, the traditional PC era agents recommended way to all invalid. \u0026 Ldquo; 6 公里 \u0026 rdquo; what kind of concept? Is the user to drive, you must confirm the order 15 minutes, otherwise the user will come to the fore. If this time if you told him the hotel room is full, there is no room, and the consequences of what would, presumably obvious. Of course, new problems based LBS search brings is not easy to concentrate more orders. In addition to Nike Air Jordan 11 Women price differentiate between user behavior, past the hotel's marketing is to guide users to book in advance, yield management and inventory management are based on the \u0026 ldquo; \u0026 rdquo ;, and sale of the best in the mobile Internet era, the hotel needs a more flexible combination of Kyrie Irving various income management tools and to reconsider the price of so-called principle of consistency. \u0026 Ldquo; tonight Hotel Deals \u0026 rdquo; view is: the price of factors distinguish the mobile Internet era to be the user's behavior, rather than channels, sale prices and last minute (last minute) prices should be cheaper. Traditional hotel operators always worried about problems at low prices, in fact, the essence of the hotel is the service, there are a lot of value can feel the difference of form, such as the price of regular guests more personalized room service (familiar music cater to personal habits, etc.), and at midnight guests quickly checked into the room actually requires. Our data, from abroad, last minute is the best revenue management tool is currently visible hotel tonight America has received $ 36 million of cumulative financing, there are Nike Air Max 2011 Women rumors that they Nike LeBron 12 will be available next year. Three systems to build trade barriers in the mobile end user behavior and decision-making process itself also formed a high trade barriers. It requires agents in three dimensions should have the ability to match: IT systems, operating systems, and in order to establish the basis of contractual relationships hotel. 1, IT system IT system should pay sufficient attention to, because it can account for 60 points. China's hotel highly fragmented, even as \u0026 ldquo; tonight Hotel Deals \u0026 rdquo; so do agents segment also covers the 6000 hotel, and the number is growing; low degree of chain hotels, PMS-CRS systems vary , information technology work to jointly develop hotels and agents; \u0026 ldquo; tonight Hotel Deals \u0026 rdquo; iteration itself quickly, while the corresponding rate hotel obviously can not keep even a lot of project development for a year. 2, operating systems: \u0026 ldquo; tonight Hotel Deals \u0026 rdquo; the strongest operating system, the secret is simple, according to the internal argument, vernacular expressed as \u0026 ldquo; stupid people have diligent basis point \u0026 rdquo ;, but also to focus on diligent enough, only one thing; on the other hand, as the funds are not sufficient start-ups, the company encourages all kinds of tricky and do not fly the innovation, give full play to the new spirit of the cottage. For example, a monitor customer service calls voice equipment, regular agents to hundreds of thousands, and \u0026 ldquo; tonight Hotel Deals \u0026 rdquo; with hundreds of pieces of open source hardware to do a workaround. The effect does not seem bad. Then, there are many challenges operating system on the hotel. Now the customer on the phone the night really is more beautiful, traditional hotel reservation department evening at eight to work, and now the evening at eight to become a Air Jordan Outlet new small peak, is the most orders, customer service personnel busiest time. 3, the hotel contractual relations \u0026 ldquo; tonight Hotel Deals \u0026 Nike Air Jordan 29 rdquo; the short board is a historical order. As a new company to do market segments, our historical orders is certainly lower than the old players. Early on, many hotels even think we do not want to name too freely and cooperate with us. So they want to form a new era of mobile strong channel will take longer time, which Creative Womens Nike Lunar Hyperdunk Low is also more of a challenge. It is one of the industry barriers to entry high factor in this. (This article first appeared in the i world network operators, all reproduced, please indicate the origins i world network operators attach link) [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 every day exciting articles miss. ]