[Case] Chinese entertainment industry, what to learn from Disney on the other? !(The writer and director Jun investment capital) since 2013, the good performance of culture media and TMT board listed companies demonstrates the good growth trend of the domestic cultural industry consumer market. The reality is that, in addition to movies, performances and other cultural consumer products, local market unmet needs of the public. Then, in the culture and entertainment industry is very mature US market, whether there are stone hills can learn it in mid-November, and the king of capital investment director cloth and personally visited the United States two major industrial exhibitions \u0026 mdash;? \u0026 Mdash; Orlando IAAPA (International Entertainment Facilities cum-theme park association) Exhibition and Conference of the World theme park, to observe the American surgeon wrote a series of essays comments entertainment industries, all first-hand information and thinking: I have joined the group in mid this month to observe in the United States World Theme Parks Congress held and inspected the state of the US entertainment industry. Since this US trip has a very professional partner a guide, so in the Air Jordan Outlet course of play and the team I have had some of the industry's deep understanding. From today, in the form of small series will be a series of articles Nike LeBron ST II to share with you everyday observation and experience, hoping to arouse discussion and thinking. We hope not only to exhibit the phenomenon, will help the domestic entertainment products find an effective development path. Based on our first day of the trip, in Los Angeles Disneyland (Disney land, excluding the new park California Adventure) the inspection, Disney theme parks mode Some thoughts: First, there is sufficient basis with the market in order to influence the contents of copyright produce derivative development, which is the basis for everything else. Looking at the domestic, the vast majority of independent original content selection itself is a problem, and not deeply analyzed the content of sustainability and life-cycle costs to rush into large derivative development. From our perspective, the country with JORDAN long-term sustainable development typical value content such as Jin Yong martial arts series, Journey to the West in the four masterpieces (Water Margin also improvise), Shaolin Temple and other subjects. In addition, from the perspective of the domestic development of cultural content, the prevalence of more than tap the cultural connotation, entertainment and market transformation docking problem of inadequate Chinese culture theme, although many, but cultural practitioners often holding serious attitude and public dialogue, Entertainment transformation occasionally vulgar extreme to another, it is a problem, in general is the commercial and entertainment fragmentation immature thinking, of course, with the market-based and stage of economic development related. Second, the appearance of the packaging (production) in detail and sophistication decide acceptance tourists. Disney's Pirates of the Caribbean Jordan B'Mo project since the 1970s to open up to now but basically no change, also according to the film adds a new captain's role only, but all the action figures details, including details of animal movements are extremely realistic now do not seem backward, single people can do it Lebron James more than eight different actions, and feel very similar to a real person, completely different from a lot of the rides in the unity of the country action figures (within 3 action will be particularly rigid), back in the early Disney production to uphold the concept of quality (which is required for input costs) and good conservation and renewal years. Details determine success or failure, a trash can, a column reflects the Disney polished sophistication of the product, even for Disney castle design perspective has reached the extreme, any point you in the park as long as could be seen from the castle, the viewing angle Shooting picture composition would not be too bad, there is the problem of architectural design small series did not understand. Whether an entertainment product life cycle, depending on the content itself, the life cycle of the project also depends on the person Nike Air Griffey Max operating the project concept of operations (including investment philosophy and continued operating philosophy, Nike Kobe VIII the starting point is to decide whether the former boutique, which determines the course of the long-term survival). Many domestic rides in advance and the world's top level already flat, but after the investment Cheap Nike Free Outlet staff do not follow maintenance procedures, operations contractor cut corners, the investor is not willing to continue to invest and maintenance costs and energy, the use of the 20 The equipment in the country in five years had been rusting potential hazards are frequent, strong investment is not on the entertainment content and equipment. Of course, the domestic industry, the entertainment industry Tyrant who hold \u0026 ldquo; anyway, I have money \u0026 rdquo; mentality, etc. pocketed the money back in the real estate Nike Air Jordan 8 aspects of a new equipment anyway Third, the development of derivative products, not just the image used! even finished basic necessities on pots and pans. Derived not only to focus on the development of the comprehensive category, but also on the effectiveness and segmentation, market acceptance of different types of derivatives are completely different, single-store everything not necessarily the best way, Disney Store also Not every store is all-encompassing unified supply, different stores have different priorities, such as food-oriented, mainly to clothing to stationery mainly to the main tourist souvenirs, etc., A shop Some products Nike Air Jordan 11 Women may not have B shop, visitors discovered the situation and if there is enough time will try to see as much as possible every shop has not missed a favorite thing. In addition, the most important thing is the sale of derivative products must store and interactive content itself, a story, there is an atmosphere, attractive, is an extension of the original content and interpretation, rather than a unified image on, for example Many stores will let customers have decorations in the photo, camera, or directly buying impulse. Fourth, the cultural management system and staff ethos behind is the Disney nature can not be surpassed. Been to Disney's friends all know, the park visitors to see every employee is always smile from the heart, you help each other to help you solve the problem if you then do not worry they will talk to anyone and you, because employees of their own the undertakings have pride, so few people pay to get the job seen as a one-way return of services, instead they spread happiness this as a way of sharing tools and social media. \u0026 Ldquo; I want to share with you this is essentially a relationship of equality in our happy \u0026 rdquo ;,, with different people every day to make friends so that the job will not be so boring, with these, the treatment is not the most important Factors of \u0026 mdash; \u0026 mdash; like as long as not too low; on the other hand, this is a professional. Domestic, tourism and entertainment projects of any consumers is difficult to have such a scenario and experience. Perhaps you will say, domestic entertainment staff will also be polite ah, but due to various reasons such as external corporate culture, society overall quality, scenic objective conditions for the parties to bring the huge passenger flow of negative emotions and other factors, I believe Few staff will issue the Nike Zoom KD V above kind of positive ethos born from the heart. Future design domestic entertainment tourism projects should not only stay in the building design, the design should be more concerned with the content of the story in the operation process service culture design, the latter two is not simply a designer and able to complete the planning and design institute , behind the United States has done a good theme park actually has a master filmmaker and business experts in sight, which is why many domestic and Planning teacher nozzle head very fast hardware, design a program flashy, but ultimately did not either French landing or landing like Tyrant why. \u0026 Ldquo; I learned by students, like me and die \u0026 rdquo;! Disney in a parade on a large-scale activity as much as any domestic, professional and perfect organization, after many years of grinding it done now, there is no Overseas experience in long life, always hoping to follow Tyrant seen some patterns look abroad to dare boast expert design ideas programs, small series have seen too many of the \u0026 mdash; \u0026 mdash; including myself, used to be in this role, now Think really ashamed. Designing the Future theme park or entertainment, be sure to order the content creators and operators landing the lead and not be led by the Planning Institute or designer. More Niubi stage is the domestic \u0026 ldquo; sea fishing \u0026 rdquo; the kind of service-oriented corporate culture transplanted to the Nike Lebron 11 Low entertainment, by changing staff culture promotion ethos and life cycle of individual projects and to improve profitability, relying on staff System Management Mode so that the project has the ability to quickly replicate. PS, all that cultural goods and poor copy, want to make quick money real estate friend, I would say, speed and ability to replicate the project or unrelated industries, the ability to operate only with the team about Jordan CP3.VI AE the project! Five, Disney is not all good points, I come summary summary shortcomings. First, Dark Ride (in an enclosed building complete orbit transmitted through the visual rides) mode project too much, more than 7 percent belong to this type of project, the entertainment mode is single, the reason behind the implication could be that such a project due to the dim light, viewers can not be held too much decoration details, production costs would be more controllable, is relatively easy to create atmosphere, special packaging to do outside the facade, the interior of the sound and light effects do ok, and technical difficulty is not high. Also, derivatives bit expensive, industrial design update a little slow, material and style for several years did not how change, extreme price and quality do not match, the brand image is an injury. VI on Fast Pass (visitors quick access card) design. The ergonomic design is very good, to help ease the flow of people in some projects too dense, optimize the allocation of resources to improve the flow of visitors to experience when adults, but only for the United States, after all, the population base that stood in the flow of people another big day also tens of thousands of people. For a large population of China, Shanghai Womens Nike Lunar Hyperdunk Low Disney how to deal with for a long time after opening the peak passenger flow, how to avoid that like the Expo into a museum row N-hour problem? This is estimated to invest even more than the relevant authorities and the Nike Air Max operator headache issues. Golden Week Imagine any scenario crowded attractions in Shanghai Disney presents a day out throughout the year \u0026 mdash; \u0026 mdash; this will be what kind of scene, I believe a considerable period of Shanghai Disney experience is not good, we reduce the expected it.