Several guess microblogging e-commerce on microblogging guess let us excited, based on the social nature of e-commerce is even more fascinating. Let us also follow the development of social networks, e-commerce the way to do the next microblogging guess, at different levels from the commencement of the microblogging e-commerce, commitment, transfer, together. If you want to find a suitable footnote for the 2010 Chinese Internet market, it must be the rise of microblogging. Just one year, microblogging this new type of Internet information interactively swept the country, everyone exclaimed: 'microblogging era' has arrived.
According to DCCI is expected by the end of 2010, China Internet microblogging total number of active registered accounts will exceed 65 million. Weibo is becoming the infrastructure of the Internet, just as the same as the portal EMAIL. Today, microblogging, mainly an expression of the views of the new channels, access to information needed to each other through their respective networks. However, the role of micro-Bo is not limited to access to information, which is an unprecedented number of social revolution, which not only changed the way we get accustomed to the existing information, but also to return to the essence of our social: to establish a 'people' interactive communities, rather than just communication channels 'Information and man' between. When Mr. Sina CEO Charles Chao to say at the end of 2010 speech, 'the next 10 years, e-commerce will replace infotainment become the greatest power to drive development of the Internet, social networking and mobile Internet is the new trend of the Internet' when everyone We have begun to speculate when the microblogging 'achieve economies of scale,' and then into 'commercial value.' About microblogging guess let us excited, based on the social nature of e-commerce is even more fascinating. Let us also follow the development of social networks, e-commerce the way to do the next microblogging guess, at different levels from the commencement of the microblogging e-commerce, commitment, transfer, together. From - the portal need to change media thinking to do electrical contractor in - microblogging import user and product information, electronic business platform is a natural turn - precision marketing business platform, beginning CPA now useless closure - - The ultimate goal of microblogging electricity supplier: the electricity supplier the whole industry chain infrastructure service providers from: from selling ads to emergence of electronic commerce paradigm shift microblogging and other social media, making more and more people use the Internet to obtain their mutual the information they need, rather than gain from the business; and people increasingly prefer to obtain product and brand information from a friend, but not a business; people spend more and more time to exchange information and other people, spend more and The less time to get information from the site. As the impact of Web2.0 concept, users participate in the network based on social relationships and sharing habits gradually.
This change only affects the communicative social change, it also brings real objective of the e-commerce infrastructure - to create a platform to participate and share good use of these, which is the prototype of microblogging electricity supplier. However, it plays an important role in the domestic microblogging Sina, Tencent, Sohu, etc., in the area of electronic commerce has been lackluster. There are Sina, Tencent electricity supplier tepid, outside downturn Yahoo, Microsoft and other portals; in the Internet world, innovative thinking is like riding a boat behind. Faced with the challenge of Web2.0 Web3.0 even familiar with the sale of advertising portal elites must learn to e-commerce. E-commerce microblogging road, seemingly flat and matter of course, but in reality full of hardships and challenges; the most important issue before "digimon cosplay costumes " the major portals lie, and that is our business, we need to change the thinking from 'The money I earn there is no 'turn to think,' What should I earn money ', and what is left to others to earn money. Change this business model, for us now any Internet portal companies, are tantamount to a repositioning strategy and reconstruction. In addition, large enterprises because of the size of the market reason to reflect slow, lack of electricity providers talent, relatively backward technology and other electricity providers have also hindered the road of electronic commerce microblogging. In this iconoclastic Internet industry, who mastered the innovative business model, we will obtain the bridgehead of future war; however, you want to win the final victory in the war would not rely on a more professional execution. In this sense, the way e-commerce microblogging inevitable paradigm shift from these portals to media people. Perhaps in the future after the amount of users reached the scale, we can see the bloom Sina as the representative of the media business people thinking, it may be that we have more Internet GeZongLianHeng story, by integrating corporate and talents together to create an e-commerce-based microblogging feast.
Cheng: natural flow of information integration platform in a sense, a one-way relationship of information makes microblogging into a media tool, and two-way relationship of information makes unprecedented microblogging platform suitable for a completely open. After microblogging with information if the agency is based, it provides a wealth of practical professional information, import business, has become a natural e-commerce platform. Why microblogging could be a natural e-commerce platform? Let's start with the existing business platform talking about it: Whether or Amazon Taobao, are the first to have a platform, and then took a long time to educate customers, and gradually assembled a user; the other hand, the platform Weibo to have to bear the potential of Internet access, micro-bogey on the state, relationships, sharing, identity, social conversation and the like, has a large user base, these users based on personal preferences and concerns formed a careful circle, mutual influence, mutual support . Such individuals tightness platform dependence and the circle is much higher than the general business platform, based on the information flow and information flow brought social precisely one of the cornerstone of e-commerce. For e-commerce sites, they are more concerned about the number of sales rather than brand advertising, which provides the basis for the cash flow. Specific forms of e-commerce platform microblogging, we do not discuss, but can foresee the inevitable microblogging e-commerce platform has the following basic functions: 1, brand and product presentation microblogging store merchandise, activities, buy and other microblogging multimedia show on the way, similar to synchronized browsing, consumers can share their shopping experiences with friends.
For example, help on Facebook Pampers interactive wizard, people can click to buy, not just click to watch. 2, similar to the community, circle, tribal micro-group exchange on the one hand it can give people an evaluation reference, on the other hand can provide professional guidance and trust. Build brand micro-groups, you can attract a large number of loyal customers voluntary contributions, extract, create business information, then the entire spread. 3, CRM customer relationship management microblogging bring more opportunities and challenges of customer relationship management, partly due to the dissemination of information has the disorder and quickness, while businesses need more listening and more timely feedback, If the retailer can listen to the needs of more customers, get more customer information; In addition, you can also understand customer preferences, build customer profiles, to provide appropriate guidance and incentives shopping. la corda d'oro cosplay 4, social promotion based on Weibo and other social media marketing activities, in addition to the traditional such as discounts, coupons, spike, transfer prices, etc., there are other similar themed events, naming activities microblogging game , small, personalized applications and so on. 5, interactive management tools and search engine optimization tools let users ad (UGC), then the system will automatically match the recommended information related to the user; In addition, businesses can also be optimized to promote its own products in accordance with the relevant tools provided by the system , it makes it easy for users forwarding and comments. 6, user behavior observation (through comments, forwarding, @, etc.) to establish merchant database, detailed record user reviews, forwarding, @, the topic data, combined with user Internet browsing habits, and provide precision marketing.
Turn: in front of accurate digital marketing platform comes to microblogging electricity suppliers electricity suppliers and the general differences: first, the user, after the construction of the platform. Therefore, the use of micro-Bo real-time information is most effectively meet user demand for a method relevant information, empathy, businesses publish relevant information, some information may be obtained by the fans most want to focus on the business. Microblogging electricity supplier of the property so that microblogging has a strong comparative advantage in the new media initiative precision marketing. With a large number of user data, and through the establishment of a database and corresponding data system by the user and consumer behavior for accurate measurement and analysis, in the full search, excavation and foundation segments of customer information, through data mining Preferably customers with analysis, forecast potential customer needs to take advantage of new media tools and initiate targeted marketing appeal. Because information polymerization microblogging and strong media properties, making the system means precision marketing microblogging platform holding companies and close interactive communication customers, so as to continuously meet customer needs and build a loyal customer base stable business and achieve customer chain Reactor proliferation, to make long-term stability of enterprises settled in the rapid development of the demand. Simply put, has many fans in the future, customers can always find you through the microblogging, but as long as they do not cancel your attention, then you at any time, that you can find your customers. This customer relationship management, it is extremely valuable. Suitable for your customers to push some of the information, it becomes possible. If your brand and products competitive enough, you can even use the tools provided by the microblogging platform, to understand the relevant information on its customers, such information includes demographic information such as age, date of birth, sex, occupation, company, etc., you also Consumers can learn about cultural preferences, such as clothing preferences, food preferences, housing preferences, merchandise preferences, transportation preferences etc; so, according to the information and push information to the consumer will be personalized, including customer care ( birthday, holiday season, etc.), promotional trailer, Friendly reminder (roads, reviews reminders). Further, since the precision marketing with advanced database technology, network communication technology and other means to protect the long-term personalized customer communication, so marketing to achieve measurable, can control and other precision requirements; to get rid of the shackles of traditional advertising cost of communication, so that enterprises the rapid growth of low-cost as possible, microblogging future advertising model must be in accordance with Pay (CPA), which is a micro-blog information and products are able to provide accurate marketing data platform. In addition, according to the data of future assets: Weibo user precise advertising revenue, including advertising alliance with depth monetization revenue from advertising in 2010 accounted for 20% of total revenue in 2016 rose to 29%. (Data provided by the Internet Mirae Asset analyst Eric Wen and Vincen Sun) can assert that the era of micro-Bo CPA advertising is coming. Together: Future of the Internet cloud aggregation platform basic services must be highly integrated, and e-commerce platform is no exception.
Amazon was first established cloud-based computing services, to its strong IT capability to the output of other small companies, has become the company to carry out other Internet business incubator; after the launch of 'Power by Amazon' laid the imperial status of the Amazon, the Amazon IT capability not only rent, Amazon also sells a strong background management capabilities, including warehousing, logistics and supply chain capabilities. China's Alibaba Taobao plan put forward in 2008 to bring together all aspects of e-commerce outsourcing provider in IT, channel, service, marketing, logistics and other aspects of e-commerce ecosystem for Taobao sellers, provide personalized SMEs products and personalized service. Microblogging do, too, through the establishment of an open platform, more and more partners gathered around the micro-Bo. Microblogging electronic business platform from an e-commerce trading platform, sinking foundation for e-commerce service provider offering cloud computing services like Weibo businesses and consumers. This mode can be 'Power by Amazon' mode, it can be as Rakuten and university communities mode, it can also Alibaba advocated Mode 'Work at Alibaba'; and microblogging media properties can be due to the early easier integration of email, IM and other Internet infrastructure necessary; in cosplay costumes for sale addition, location-based services, price comparison and so completely break the traditional business model of mobile services, but also with the microblogging platform is inherently strong integration; the role of information platform too make it easier to attract, including community, SNS, entertainment, work exchange (even including business travel, hotel reservations) as the core, the introduction of trading capabilities to enrich the user experience of non-retail sites, the whole industry has become highly integrated supply chain infrastructure services providers.
This huge new Internet platform for developers and companies have brought unlimited business opportunities, including e-commerce and other ancillary services product software and so can be on the platform. At the current Sina Weibo, the whole of society has begun to open to developers, and users together to share information flow and developers. Currently working with various types of external sites Sina Weibo every day to get more than 30 million Internet users hits from Sina Weibo. Since last July 28 Sina microblogging platform interface officially opened just a few months, there have been over 10,000 'partners.' 'We want to play our Weibo cause such an open platform is a platform such as Apple Store, at the top that can carry hundreds of thousands, millions of applications. Let such a microblogging chain to produce more much better content and other applications, and services for our users, which can create a set of intellectual, open up and share the future of the Internet. 'Chao expressed.
While the dream of a greater platform Sina, more profound; but 'either e-commerce, or no business,' the new decade, with a large amount of information involved in e-commerce Sina microblogging platform, should be only a matter of time. Most micro-blogging site's focus lies in 'staking' cumulative user stage, but not too much to consider the profit model, or that has no commercial substance use; but it is undeniable that this innovative Applications really should not be underestimated marketing can bring a lot of value for the enterprise. We've seen some online bookstore through micro-Bo try orders, also saw a solid step Coca-Cola and other foreign companies in the microblogging and other social media marketing out of. We believe that business will greatly change the pattern of applications microblogging Internet world is now, the future of e-commerce in the world because of the emergence of microblogging more much-anticipated.