'Redefine my mind,' electronic commerce '' Book if "darker than black cosplay " your strength is in the product, you can make use of the existing platform channels, to develop distribution network, because you do is 'to sell the same thing to different people.' If your advantage is to understand the customer, it will serve, but also understands the Internet, then you can consider doing a platform-based electricity supplier, your resources are your customers, you do things is to 'sell something different with a group of people . ' Wen / Xu dimensional electricity suppliers who do see things about 'dry', for Theoretical level is always a bit cold. I have a little theory of the nature of this thing, not like a friend can pass. Read Bear 'redefined my idea of' electronic commerce ',' listen together horse had always talk within the group, and my 'electronic commerce,' the words of the concept of gradually clear up, and finally understand why Most delays in finding independent B2C companies make money, and a lot of Taobao big sellers cashing in full.
Most people entering the electricity supplier seems, e-commerce is nothing more than set up a website Well, then upload the merchandise photos, find a few employees working girl package delivery. As to set up their own Web site, or use Taobao shop ready, in some people is not much different, not all enter the URL came Well, in that case, and that their ratio to build a station is always open Taobao a shop Well, the customer is their way, do not work that way for Ma. Let us not discuss whether the above paragraph makes sense, I put these words translate into the context of the traditional retail lines, we again hear is not reliable: 'Retail is nothing more than open a shop Well, then the point of shipment into the store, hire a few salespersons on the open sale chant. As to rent their own roadside shop, or to the shopping mall or rent a pavement in Evergreen, it is not much different, not all waiting for people to visit the Well in that case, and that their rent is always good roadside shop in the shopping mall than inside or holly rent pavement, the customer is their country, not to the landlord to work. 'The contrast is handy, no rigorous nor comprehensive, just I would like to express a meaning: the surface of cosplay costumes for sale certain commercial models look very similar, but in essence, is a hack away. I used to come to the table some of the existing online and offline formats is summarized as follows: In line business enterprise main business work online circulation enterprises import and B2C others goods department store retail shopping mallB2B2C drainage + services platform (such as Lynx)
Store Rental drainage brand's flagship store brand of independent B2C import goods Retail Manufacturing + drainage + service brand stores (Direct) brand self-goods retail store manufactured + drainage + service brand stores within B2B2C platform (joining) brand shops others within B2B3C platform goods and services specialty retail vertical drainage + B2C others import goods + import goods retail drainage + service + manufactured products enterprise network brand brands business product development, marketing, merchandise distribution processing enterprises manufacture + distribution B2B companies "d gray man cosplay costumes " Goods Manufacture We can see, the main work is to attract circulation enterprises passenger + customer service, enterprise main products are manufactured goods and distribution, cross-border type of business (self-built channels of product processing enterprises or their own circulation enterprises ) you need to do these things. Manufacturing and drainage are two totally different jobs, one is focused on the 'substance', one aimed at 'people', a product is by winning, one is relying on service to win. If you can do one of those things, it is a very great company. If you can get things done while the two, and that is Apple, Uniqlo, Zara up. Back to e-commerce this thing up, we see that the situation is better than Taobao Jingdong, Jingdong situation than where the customer is good, but the big sellers Taobao inside, brands are also very good flies, it is not hard to understand . Taobao to do is purely to attract passenger traffic, they are completely not involved in the purchase sellers, direct customer service process, things are very simple. Jingdong some fence, he not only do things the platform, and purchase their own sellers, so it's difficult to be much larger than Taobao.
And where passengers forced to suffer the most, it not only do platform, but also its own manufacturing, it's bigger than Jingdong difficult, but it is now not have the Uniqlo, Zara's diamond, so very sad. Taobao big sellers, brands things simple, it means sellers word, did not make ambitious platform, they are able to see the cash. So, I think that will begin to make the electricity business or just started doing electronic business companies who want to know their in the end to do what forms of e-commerce is a very important thing. If your strength is in the product, you can make use of the existing platform channels, to develop distribution network, because you do is 'to sell the same thing to different people.' If your advantage is to understand the customer, it will serve, but also understands the Internet, then you can consider doing a platform-based electricity supplier, your resources are your customers, you do things is to 'sell something different with a group of people . '
The first way is applicable for most businesses, the second threshold of the road will have to be much higher. Both cash flow curve is different, the first way is to make and sell now, while the second road you do not see profit in a very long time, must be in the number of customers broke through a critical point, the amortization of fixed costs to each customer's head after low enough to see the hope of making money. A little humble opinion, please Paizhuan.