Roto: Christmas inventory temptation (b) 2008 年 12 月 16 morning 5:36, Bi Sheng's private mailbox in more than a new message, the content of the message is very simple, the Americans called Allen Hoffman hopes and talk to him a toy business. 9:00, Bi Sheng-time work, see this message, he felt very strange, why this one will know their own private mailbox it? Hoffman but he immediately gave back the message, and soon the two made contact. Hoffman and Bi Sheng to talk about is really a big deal, he was named a vice president of the California Management (California Management) company in Los Angeles, the company doing FMCG trading business. Because of the economic crisis, a serious backlog of goods, the total value of inventory on hand light toys reached $ 80 million, seeing the US Christmas shopping season will be over, Hoffman was around for ways to deal with these huge inventory. He gave BiSheng cooperation programs are: California Management Company 2 off the price of all the goods will be handed over to music Amoy network, and free of charge from the United States arrived in China goods, music Amoy network can sell their own pricing, profit all All the music Amoy.
But BiSheng almost unthinkingly rejected this cooperation offer, '2 discount is relatively cheap, but for me, domestic suppliers have been available to me in an endless stream, why detour to find US sources? These products are also It is made in china, but $ 80 million is more than 5 billion yuan 710 kinds of toys, each of which has several models, each model has several SKU (stock keeping unit, stock keeping unit), total estimated hundreds of thousands of SKU, I use much of the warehouse, how much manpower to manage ah? costs are too high, even if I do not want a break, I can only say NO to him. 'However, Bi Sheng could not help but be curious to ask Hoffman how to know your own personal mailbox, Hoffman told him that he was from the 'Letao.com' domain name registration information to know, 'It seems that the economic crisis is really a very big impact on the United States, they are racking their brains to solve their own inventory problems, have found Lok name up, 'he smiled BiSheng' Entrepreneur 'said,' This is a good opportunity Lok. ' First half of 2008, Bi Sheng had approached many of the domestic toy companies to discuss cooperation, but it is difficult. Starting in September, everything becomes easy, actively seek to discuss cooperation Lok toy company more and more, in addition to managing such as California, foreign trade companies, the more the Chinese OEM manufacturers toy manufacturers of foreign brands . Because the economic crisis has led to a significant decline of foreign toy market, toy manufacturers, most of these significant backlog of inventory, some inventory already shipped to the United States, but more are still Chinese manufacturers warehouse. These foreign manufacturers now unable to help themselves and can not pay the cost of production according to the account of nine months, many foundries then also in crisis, on the brink of capital chain rupture. October 2008, the world's largest game foundry, Hong Kong enterprises in Dongguan, Smart Union toy factory declared bankruptcy, on behalf of the whole domestic game industry caused great shock. Most foreign brands toys manufacturers can only be granted lolita dresses distribution rights of its products OEM business, so that these companies place digest inventory, profit-that is, as its foundry costs. However, these manufacturers did not previously own perfect sales channels, through large-scale store sales is certainly one way, but this channel fragmentation and high costs, is intended for rapid processing inventory of manufacturers, a little far will not thirsty, Lok thus became the best choice. 'What a mall can reach up to 30 million people every day? No, but Lok can do. Sales of any of a large shopping mall China a week will not be worth Lok day, so toy manufacturers are willing to choose to cooperate with me,' Bi victory, not without proudly said, 'I am now waiting for them to find me, overseas game dealers looking for me, but they do not understand China's rules of the game, I simply cut off this line, only to find domestic production companies on the line. '
There is a Cosplay Costumes Japanese toy manufacturers to be very dedicated and Lok cooperation and hope that the sale of their products, prepare a complete proposal, even hope and Lok joint venture. But Lok, the capital expansion at this time is not necessary, and the company's products are not 3C certification, positioning is not suitable for the Chinese market. Bi Sheng's final and the representative of Japan, said: 'You leave me so far as Mars.' The representative had to leave with a wry smile. In this economic winter, Lok and more toy manufacturers reached a cooperation, monthly sales has been maintained at 50% growth, Bi Sheng breakeven is expected soon. However, compared with three months ago, Lok personnel almost no growth, Bi Sheng also consciously control the pace of growth. As a founding employee of Baidu, Baidu November crisis, BiSheng the MSN name to 'grow up too fast, the soul can not keep up', I hope to be able to control the rhythm of development. 'I hope the companies do stable that today is a small grain of rice, ten years is a soy, 100 years later, it is peanuts, but still very healthy. I do not angel beats wigs want today is a small grain of rice, and tomorrow is a big balloon, and then burst.' 2008 fourth 'Entrepreneur' has been reported 'Lok beautiful Gambit', the paper reported sustained track