Pet said: Financing ten million behind the 'secret weapon'i dark horse REVIEW: Over the past few months, pet ring founder Zhang Shan has been very confused: the product for a year, hundreds of thousands of users to post, do Jordan Super.Fly 2 not go up, how else? This obviously is a very good market. After much thought, he finally understand that Nike Free Run Shoes before the idea was wrong, he wanted a new product. By the end of June, Nike Air Max 90 Camouflage Women pet silver ring get financial capital of 10 Nike Air Max 90 Hyperfuse (Women million angel investment, but he got nothing outside that secret development has been busy recently products have been on the line, it was called a pet she said. What Kids Nike KD 7 excels this product? See Zhang Shan dictation. Communities large and demand is actually a pseudo-June last year, I started Nike Shoes Global doing pet lap, almost a year, hundreds of thousands of users, not go up, it is hard tired. So, I figured a question: obviously is a good market, why not do it? In May this year, I attended the entrepreneurs dark horse competition, find peers have encountered this problem: everyone user up to hundreds of thousands, are doing things large and comprehensive, the boss wants to do, but there is no money, not everyone could get to invest. Entry process, I told a lot of mentors, investors chat, so I had to rethink the whole pet circle. I finally understand why I feel very fire before the product is fire up? Two main issues. First, we have this small entrepreneurial team, really no money to promote, cause your application is not a national fire unless specifically interested people will go with. Users get up, Nike Air Max 180 Men it is not enough to spread. Second, we are all the same, pet dating community, you can find nearby shops, but many people do not feel thoroughly. Why? I analyzed the pet industry, in fact, are intermittent demand. Buy food is not to say, Taobao can buy. Beauty, once a month to do about it? Once quite expensive. Medical, a dog from birth Nike Shoes to death ten years, it would not born a sick, sick is even a minor illness does not look serious illness before going. Foster care, or travel, or the Spring Festival, the demand for a twice a year. Therefore, the user pet circle is generally once a month. Demand is high frequency drying my turn to do what FIG high frequency sound social pet social needs? In fact, the sun. China has an entrepreneur, called 吕博森, after coming back from the United States to study, in the pet industry battles for many years, initially made a picture of the social product, failure, and later made a scarred network, or picture socializing. Initially, I thought this kind of thing is too simple, fire it up. Now I think his idea is right, the user just need is the sun, making a picture, upload it. Then, I would like to how to find a good angle, because everyone is doing it. Tom Cat gave me inspiration. It is for everyone to record a variety of sounds, in that barabara he said. That why we do not do a product, the blueprint becomes more fun of? Then two or three days, I'm going to do another one product, said pet name, the original idea of throw away pet community. This is a pet FIG sound social software. Users take a picture of a dog, then imitate the dog's muzzle, giving it the voice: \u0026 ldquo; This morning a bag of milk to drink, good fun \u0026 rdquo ;, then you can change the sound, such as selling Meng, Lolita, etc., also can be equipped with nozzle-shaped Fashion. I took this product to find investors. By the time the dark horse will, I know Shanghai financial silver one investor, he is very interested in pets. Initially, we only met once in Beijing. Later, I called to tell him this idea. He said, you secretly developing quickly, I think about how to invest in place. A week later (end of June), I went to Shanghai signed the contract, from awareness to invest a total of less than two weeks. This is the angel round, which amounts to 10 million yuan. Get the investment, I did not speak outside, it has been secretly developing. July 5, we officially started painting demo, execute \u0026 hellip; \u0026 hellip; September 13, has been submitted to the APP store, has recently Nike Air Max 90 Hyperfuse (Women been on the line. Objective 3 month plan only circle one million users I push pet that is very simple, that is, before the New Year, has accumulated to 100 million users. Pets say meet several conditions. First, it is vertical, instrumental; secondly, interesting enough. When there is not enough money to promote, you must have strong propagated. Meng face the greatest significance is here, the sun picture fun. Of course, not every product can be just up the fire, there will be a pre-bedding. After the first version came out, next month I will iterate a, plus a little something, but also to find some media exposure. Bedding finished, I'll find a time to find the large forwarding node. I wanted to at Mid day in the big circle of friends to promote an open micro-channel users everywhere dog Happy Mid-Autumn Festival. Unfortunately, because the product schedule, Kids Nike KD 7 I missed this point in time. Then I thought, this thing if I fire, the fire for a month, two months or three months how to do? The operational requirements of relatively high. I think that we should rely on content production, integration, events, sustained heat and sound into a community. Later how to go, I do not know, I was the first start, only requires the team to do a three-month plan. After that, I might be doing flash sales, similar to the only product that may also make pet repository. Want to come back, my deepest feeling is that to do different things at different stages. Perhaps one day, I will do a large and pet community, but then I probably tens of millions of users. This thing itself is no problem, the problem is that you do the thing too much. This article i dark horse All rights reserved Please indicate the source, tort reserved.