Deep root solid analysis Localization: Regional Internet Nirvana recordwe put the history of the Internet in China, back to twenty years ago, a group of people, hiding in his home or rent a small office, began his entrepreneurial path Internet. A man named Ma young man go down Yiwu goods sold flowers and gifts, and later staged a translation agency, try to put their own content translation agencies made a hanging of the Internet, out of control. Ma called otaku developed technology called instant messaging OICQ profit model would like nothing better. 99 years time, a man named Li at Peking University Resource Hotel, six or seven people, huh search engine business, then the story is very bright and brilliant. The wave of the Internet, has put these experiences behind the grass-roots push to the depths, but we can not forget that more grass-roots owners unknown, it is these so-called grass-roots, whether in the past or now, a source of Chinese Internet tree to the Internet selfless transfusion and barbaric growth. Why localization is the future China's vast land, 600 million Internet users base, the world was stunned, convenient Internet to China not only bring the information age, it is a new revolution, unlike the previous industrial revolution is This change not only the production of the carrier change, it is a virtual world invisible, perhaps the history books of future generations will be so defined: the late 20th century, the era of the first Internet revolution that is the fourth industrial revolution began . And China's huge market, not only economic changes carried on, the more creative people all Chinese leaps and bounds. China more than six hundred million users, each town distributed in China more Nike Air Max 2013 KPU than 3,000 counties, townships and villages ...... a large user tree hierarchy to show in front of everyone, although Chinese Internet has made great progress, as long as the network place Such a significant level of diversification of customer base, creating a form of Chinese Internet users. With the growth and migration of the user population, China's aging and other social phenomena and promote the transformation of the Internet industry changes, as well as traditional industry business patterns: the impact of electricity providers, shopping malls no longer make money, become tasteless; merchants began to focus on their own word of mouth, try to use simple Internet tools, such as the so-called microblogging channel marketing; Chinese traditional media began to decline for three consecutive years, the newspaper ceased publication began to appear; rapid growth from the media, the impact of China's media industry; BAT wantonly acquisition of mobile industry sectors, mobile Internet ticket war began, but models still unknown; internet banking, big data has become a hot word, traditional industries fear of being subversive Internet thinking ...... BAT currently led by large Internet group, although already very strong, but in addition to electricity suppliers by means of external For this user category Form 34 cities, it is still a large Internet companies want to eat, but can not in the commercialization of fine operation, become barriers. In addition to the north of Guangzhou-Shenzhen outside, two more four-tier cities, as well as more economically backward region, development of the Internet, can not be ignored, but the service can provide large Internet companies, it is only related to their field, and can not be completely benefit these areas. In this case, most of China's Internet presence early on individual Nike Air Max 1 Hyperfuse owners, but successful counterattack by website software and other similar discuz quickly opened up a blank area belonging to these internet Internet service, and with a wide variety of ways to survive and quickly development of. Are a few real-world examples: 1 Population 80,000 small towns, local micro-channel users more than 270 million people. 2. Nanchang, Jiangxi Province, local portal Po net annual income of classified information channel, two staff members to complete Nike Dunk SB Mens the 58 team almost a year business in Nanchang, zero promotion advertising showdown 58 bombing and the high cost of operations, and has received A round of financing, B round of capital consolidation is about to begin, the mobile Internet connection, independent of APP matrix has been formed, the installed capacity and local activity ranked first, and the media will be one of their strategic goals. 3. Yinchuan, capital of northwest China, a small population, but the local portal Ningxia geek preparing three new board listed in the country, and in the Chinese Internet entrepreneurs on the just-concluded General Assembly high-profile announced the launch of Internet Air Jordan 12 banking business, and this usually little news city, vertical real estate channel of operation, visit the highest car organized 32 60 bus bound for a sales office. 4. Hefei, was also developed by the area up early acquisition of 365 real estate home network, successfully landing the domestic GEM, and last year a particular blind date, thousands of people attended. Community users paintings premier comics, alerted the Prime Minister himself, was highly appreciated! 5. Yancheng, a prefecture-level city in northern Jiangsu, the local portal Heming Pavilion talent network, monopoly local talent recruitment, tens of thousands of people to participate in the 2014 conserved We estimate that only people with the channel will usher in more than 10 million in revenue. A few years ago 6. Guangzhou maternal mother network site is obtained Tencent 50 million capital injection, and expand the national market, has become well-known sites. Mom's lap APP become one of the hottest female Chinese mobile applications, profitable. 7. Long Lane in Changzhou from scratch, a prefecture-level city of more than 40 million of operating income, while the real estate vertical channel of revenue, accounting for sectional weight. 8. The local station Changshu, Jiangsu Changshu Zero, county-level cities, the water can only buy the industry more than 50 million. 9. Danyang wing net, Zhenjiang under the town, community income margin of over 60%. 10 counties in Zhejiang Yuyao, Yueqing, Xiasha, Pinghu, Haining touch the ten million revenue threshold, and led to several Zhejiang Jiaxing prefecture-level city, has more than ten million revenue, sprint higher performance targets. (The above data from the survey statistics Ningzhe network) while we were still shouting portal era has passed, BBS will die when these blatant case tells us the reality: in many Internet giants can not participate in the four-tier cities local area sites, is fast to their influence, to serve the local businesses and friends, get a reasonable commercial return. The most ground gas field, which is in China's Internet development two decades, rarely been outside interference, and users 2015 Latest Nike Shoes of these areas that is able to enjoy the domestic Internet giant goods and services, to better enjoy the most ground gas localized information service, and it turns out, is still in rough development of regional Internet companies, as well as the characteristics of the obvious place to site the grassroots, still can dig deep space. Future development of the Internet, the most recent emphasis is O2O, and the most difficult landing, but also solve the line to the line the last kilometer of the solution, have had little experience of the city people know, sometimes the distance is not great distance. The four-tier cities of the so-called last kilometer problem difficult to solve, much lower than the big cities, the cost is relatively low. In addition to these concepts Internet superstructure advocated regional site great to meet the local users of the material and spiritual culture, but also started the industry of operation, the so-called fine operation of the most typical prototype of which is currently made by the Internet, and The current vertical sites, although there are good business model and generate capital value. But faced with a real four-tier cities, will encounter on the replication issues, this is the pattern and the fundamental problem genes, and it is difficult to obtain high returns similar local sites, landing but the cost burden. The existence region of the Internet, the local portal is a better solution to these problems. Relatively large companies are difficult to chew tasteless, but for those familiar with the local customs of the local sites, is a huge opportunity, according to local conditions will be industry-based operations, and depth of professional services with package users, businesses, the formation of lines and Effective interaction and offline, through open payment platform, the so-called closed loop can be formed O2O. Faced with significant regional property industry, it is easier to promote the commercialization and transformation of landing. Especially in the face of real estate, home improvement, auto high-yield sector, such goods and services in the superiority of the local area property portal revealed beyond doubt. Fine, localization, vertical, mobile Internet and other concepts advocated, in fact, has been the area where the portal to meet the regional characteristics of the absorption and utilization manner, the barriers to large companies need large cost to solve the problem, but has become a great advantage localization market in the future, self-evident. Localized user groups based on the formation of the market and the industry chain, it must be one trillion base, while the Internet is from this area of the market recently. Gold coming two decades, regional site how to break through to rise again relative to the already successful major stations, the more grass-roots owners of the development is still relatively junior, but to do a better view of the area where the portal operations, technical requirements and so-called movement of the impact, not the primary attention. Sing discuz new president Chen Liang also remind owners to accept an interview with reporters: do the most important thing is to smooth the transition and strategies, and localized grassroots owners, more or else be cured so-called form, blindly follow the trend. The local user grab, to seize the future. The above cases are mostly rely on their own strong local forum, to take advantage of users base and local economic development of the state, the depth of operations carried out according to different industries.宁哲 organized by the regional network of local public service salon owners portal 'strategic opportunity area change and mobile Internet,' the subject. Gathered at the scene of more than a hundred webmasters from around the country is also a consensus in the face of the mobile Internet when the tide, but also to learn to return to the traditional, good depth of mining its own resources, know how to make good use of media products, the formation of its package, do not blindly follow the trend. The service provided to customers, not just advertising or activities, regional site should carry out a comprehensive integrated marketing solutions consultant based localization, powerful self-service capabilities and expertise. In the face of the Internet and other new concepts O2O, you can use a robust way to launch a new business model, remain the same, relying on the localization of the population's habits, good service, stabilize the user base, enhance their brand and credibility, good at using big data to address relevant needs of users, more effective than the new concept. Currently, a simple look, the development of local Nike Air Max 2013 II NSW portals have only just begun, the capital value is not fully excavated in place, not broken barriers nor years, the large Internet company has been trying to spend a lot of effort and trial and error localization field. Here to regional Internet practitioners suggestions: 1 user-oriented, service-oriented 2. Select the appropriate industry, the depth of excavation, select hypertrophy industry profits. 3. Focus on the user line experience, emphasizing their own way and to help businesses learn to network-based localized marketing. The emphasis on micro-channel, microblogging and other so-called marketing tool, use its capabilities to help its own website diversion, to help businesses network marketing assistance, business benchmarking culture, forming localized O2O model case. 5. depth, specialization is successful opponents, layout control the short-term gains and long-term development strategy. 6. avoid blind expansion, new profit model can try, but requires careful 7. Quick to develop their own team of middle management team. 8. The media attribute the problem to solve itself, understanding of real media credibility is to survive. 9. In response to movement of the tide, do not panic, the new venture might break that pattern may not be re-traditional community, but you can try other industry sectors. 10. Try not to choose big Air Jordan 6 and mobility, must choose to do small but beautiful. Return to the beginning of the heart, for the regional Internet, the current good localization ecology, hard to come by, the domestic Internet two decades, many models of bubble should learn a lesson, to maintain the ecological does not mean conservative, the impact of mobility, traffic shunt is actually a signal to remind us should learn self-evolution to meet the needs of users to update, while local barbaric growth, but also learn to 'embroidery' as fine operation, regardless of the traditional Internet or mobile Internet can not escape the trend, good Ecology is the foundation of the users. Fine future of the Internet, localization trend is clearly, you had a successful regional Internet rodeo practitioners should be localized deep root solid analysis, users are local, but markets are no borders, and the localization market, belong to the Regional Internet a. Enhance operational and service capabilities, to the traditional industries in the local grafting good a good platform for the next two years must be regional Internet shine golden twenty years, wait and see.