Bertelsmann Why select angel investors have to let it dry CEO of livingworld network operators [i] electricity supplier has three advantages: First, transparent; the second is efficiency; third is security. Steel electricity suppliers through information platform, pry the corner of the steel trade. Text / world network operators reporter Xu Lu 张峻桢 snuffed the hands of smoke, slowly got up from the steps, looked firmly Gong Love: \u0026 ldquo; I do steels network of angel investors. \u0026 Rdquo; this is the day in February 2010, Zhangjun Zhen a suit, arrived from Hangzhou, Changsha, to join the board of directors of Zhejiang Materials Industry Group. 22:00, he was about the steel mesh Gong founder of Love. Changsha wet and cold winter, two men in a residential building in the corridor, but did not feel bitter, they were up nearly 10 hours of conversation. Because when the steel for the network at risk. Steel for the network was founded in 2006 to provide free information sharing platform based, relying on a line under Gong Love steel trading company operating income, to support operation of the site. After 2008, Steel Trading into the buyer's market, the traditional steel trading business more difficult. In this case, the site is also facing platform upgrade for steel mesh into a dilemma to make ends meet. It Zhangjun Zhen's decision to help the steel for the network through the most difficult six months. Steel belongs commodities turnover involved is much higher than general merchandise, the greater the Nike Air Max 95 360 amount, the more the possibility of extension. Even in a slowing of the industry, also sought access to the capital market. In June 2011, my steel net to become the first domestic steel industry website listed. 2014, steel for the network access to ten million US dollars level Bertelsmann A round of financing. By 2015, the largest iron and steel industry of third-party platform \u0026 mdash; \u0026 mdash; find stencil Announces $ 100 million in Series D financing. Compared with the huge steel market, the proportion of online transactions simply insufficient for the Road, but this just shows the existence of opportunities. Free information platform to do with the foundation in 2006 of the steel market, industry concentration is low, a large number of production enterprises. And restricted sales radius steel producers, local protectionism and transport capacity, the steel trade more regional market-oriented price system also Air Jordan 5 presents regional. In a seller's market, the manufacturers often offer opaque, serious information asymmetry. Under the influence of these various factors, the price of steel in the spot market is extraordinarily \u0026 ldquo; chaos \u0026 rdquo ;. So, every morning, Gong Love arrived in Hunan local steel market, through continuous phone calls and send fax, exchange first-hand information on steel prices, variety and inventory. These work accounted for almost all of the time Love Gong. One day more than 100 phone, so often in the face of Love Gong numb state. In this inquiry mechanism, the transaction efficiency is very low, but most of the steel trade will still be able to get benefits through the establishment of good relations with the steel mills. In the steel trade, the exchange of information is extremely important. With steel prices will fluctuate different collection methods. And Steel Trading belong commodities trading, the price difference of a few dollars will lead to tens of thousands or even tens of million of the difference. Early line on steel electricity providers are based on information-sharing platform, the line of steel market information by crawling, breaking cross-regional information opaque. This is a strong message for the steel trade exchange is very important. As early as 2000, in order to tap the steel market information services of My steel net is already on-line. The site has a powerful data team, by telephone and the way in the field of information collection, product of data mining and sales, on-line soon achieve profitability, and successfully listed on the GEM country, has become the industry benchmark. Compared My steel net, evening six years on the line of steel for the network apparently not quickly shake its position in the industry. Initially, positioning steel as the network is set up free information platform, but no Gong Love thought it would be easy. From my experience in the steel net, the face of fragmented steel spot market, the collection of information requires a lot of manpower and resources. My steel mesh has assembled more than 1,000 data acquisition team, dispersed in the national steel market, each day to nearly 20,000 steel trading business inquiry, light-based price information updated daily to reach tens of thousands Article. Prices among the most sensitive information, mills will publish monthly or weekly price adjustment cycle, fluctuations in futures prices will lead to fluctuations in the spot price. Therefore, the core prices are around. In addition to steel price information, steel trading business day before the offer is also very important, a direct impact on end users' purchase decisions. Steel as Netcom in different regional distribution clerk, lay in the steel market price collection point, thereby obtaining a steel trading business offer. This seemingly simple information collection, in fact, 2015 Latest Nike Shoes can be tricky: choose a city main steel markets, locking two to three different varieties of mainstream business customers, the clerk needs time to call customers collect points every day, uploaded daily quotes single, then data processing, the formation of the day price guide. But after 2010, with the popularity of the iron and steel industry regional information website, the price is way more diverse collection. This year, the steel for the network for the first time staff expansion, set up offices in more team than the expansion from 10 to 60 people, the cost also will be larger. Love Gong was not aware of, the expansion of the business is a money-losing team thing. Embrace the capital market has been, steel as net operating expenses from the steel trading company operating under Gong Love line, rather than the site itself. Such a model continued until 2012, the trading company's Nike Air Max 95 360 revenue has been unable to support the operation of the site, Gong Love but can only help the capital market. Although 2010 张峻桢 on behalf of an individual for the steel for the net injection of 300 million, but he did not participate in the daily management and decision-making steel for the network's. Today, Zhangjun Zhen admitted that direction and goals for the network development of steel did not change, the only regret is that he really added steel to the network too late. Faced again with the money chain scission, 张峻桢 he feels for the development of steel net and did not imagine so smoothly. Electricity supplier in the Nike Air Max LTD 1 steel industry, steel net to find similar late start site, have been cut into the online trading of steel, but steel is still at the stage of network information platform. In contrast to steel mesh, this company based in Hunan Province, central management of the traditional steel industry based practitioners, and for many years maintained the structure of the start-up team.张峻桢 capital markets after some back and forth, still no investors willing to inject an Internet gene is not strong, and the company away from the first-tier cities. By the end of 2012, Zhangjun Zhen led the team to re-sort the milestone development of the company, and determine formally establish an online trading platform in 2013. At this point, Bertelsmann has been the willingness to invest, the only condition is to ask Zhangjun Zhen official involved in the daily operations of the steel net of. Thus, Zhangjun Zhen gave up a high-paying job in Zhejiang Materials Industry Group to join the CEO role as a net steel. Steel for the network will also secure the A round of financing from Bertelsmann. 2013, steel for the network moved to Hangzhou, restructuring the entire operations team, and set up an online trading platform on the basis of information sharing platform. At present, the steel for the network has accumulated 220,000 registered members, representing a third of the entire steel trade industry practitioners. Circulation bill solved after the 2008 financial crisis, the steel market is gradually tilted to a buyer's market. Shanghai Steel Union chairman Zhu Hong said, the electricity supplier has three advantages: First, transparent; the second is efficiency; third is security. Steel electricity suppliers through information platform, pry the corner of the steel trade. Trading difficulty increases the line, space means online transactions increases. Zhejiang Materials Industry Group in five years of work, Zhangjun Zhen has been engaged in investment projects, from the capital market to see traditional steel market, he found that the steel trade pattern has not changed in nearly 10 years. It made him realize that the Internet can gradually change the traditional steel spot trading, thus subvert the entire industry. This makes him very stimulating. Relying on steel for the network, 张峻桢 and his team hope to complete four steps to build a third party trading platform, namely: to build a free information platform; the establishment of efficient and secure trading platform; build a financial services platform to provide online payment, resolve online financing issues; the establishment of a large data center industry to achieve transfer and bill payment bill. At present, the steel for the network in obtaining A round of financing, the group has completed the second phase of the medium-term, trading platform and financial service being set up in which to pay bills online payment is expected on line by the end of 2015. In May 2014, my steel mesh its \u0026 ldquo; steel silver net \u0026 rdquo; formal cut online trading links, covering self and third-party platform business, and keep 70,000 tons of steel daily trading volume average monthly trading volume reached 1.5 billion. By contrast greater body mass My steel net, the online trading process also encountered many difficulties. My steel mesh and steel mesh for users to have a common characteristic: all with purchase demands for information search. And my steel mesh information for a fee. Steel transactions involving large amounts of cash and notes, safety and convenience users are most concerned about. Traditional steel trading, payment by more than 60% of the bill to be completed. While banks and steel electricity supplier in the promotion of the use of electronic bills, but negotiable instrument remains a thorny issue. First, the user habits and trust Nike Free Womens for electronic bill still needs time to develop. Second, pay bills not only play the role in the steel trade, but also play a role like cash circulation. Platform needed to build a large enough pool of bills, transfer them to make notes. In all steel electricity supplier, only Baosteel and Tianjin Rong Cheng People's Bank of China Group to get the third-party payment license, which means that pay part of the online transaction still requires manual control, even if the use of electronic tickets, can not do to full automation. Currently, my steel mesh pending third-party payment license. The original need for traditional steel trading business in the downstream were underwritten, since the iron and steel industry overcapacity, the steel trade are facing financial problems. Currently, the most traded electricity suppliers use steel users are small and medium users, the general trade volume between several hundred thousand to one million yuan. Bill is a way of financing large transactions, the circulation of small business bills are rigid demand, the bank does not demand attention. In my steel network, for example, the user of the trading platform to end users and end-user-oriented Air Jordan 6 Rings times, of which 80% of the users of times end users. The so-called secondary end-user, the end user is to have certain resources of small wholesalers. Such users will not credit, demand for more flexible time of goods, largely reducing the risk of platform self-employed. Pay utility \u0026 ldquo; section Road \u0026 rdquo; steel for the network for the entire commodity trading and development of products. Currently, a number of online payment instruments need to extract every single turnover 6 \u0026 permil; ~ 7 \u0026 permil; commission, for steel such large transactions, it is a cost to be reckoned with. And \u0026 ldquo; section Road \u0026 rdquo; only requires the user to pay a commission of $ 5 each, greatly reducing the cost of bulk payment transactions. Meanwhile, steel mesh in solving the problem of financing over financing as the starting point travel online, by way of mortgage, with banks and funders of traditional risk control model match. Data accumulated by three years, and then begin to address the credit financing problems downstream. Steel electricity supplier for another big attraction of users, it is accurate search mechanism, namely a part of the user experience, which is often not taken seriously in the B2B business. The user has a large number of small and medium steel electric provider, the user experience of B2B business B2C business to do it, it is the best direction. My steel net that, in the mobile terminal to achieve a key purchase, is the steel electricity supplier mature form. Electricity provider is the best channel to optimize the traditional supply chain, but also steel electricity supplier existence. Today, the iron and steel business enterprise and not found a good model to make money, although the market has been developing for 15 years, but still in its infancy. Steel mills for the network and does not support, nor strong enough funds can support the self-weight mode, so, to become a third-party service platform, is undoubtedly lighter, but also for its model of team development. (Edit / Zhang Jie world network operators, This article first appeared in the i world network operators, please indicate the author and source.)