カジュアル衣料チェーン「ユニクロ」を展開するファーストリテイリング（ＦＲ）が、同社の経営を題材にした単行本や週刊文春の記事で名誉を傷付けられたとして、発行元の文芸春秋に本の出版差し止めと２億２０００万円の損害賠償などを求める訴訟を東京地裁に起こすことがわかった。
３日に提訴する予定。
代理人弁護士によると、問題となっているのは、３月に出版されたジャーナリスト・横田増生さんの単行本「ユニクロ帝国の光と影」と、週刊文春の昨年５月６・１３日合併号に掲載された記事。国内店舗の店長や中国工場の労働者が長時間労働を強いられているなどとする内容で、ＦＲ側は「事実に反する」としている。
「中国工場の労働者が長時間労働を強いられている」のが事実に反すると言えるのでしょうか？同書によると、ユニクロ、自社工場でなく委託生産もあるそうですが、現地の工場が勝手に長時間労働させてたりした場合もあると思うんですが、そんな簡単に言い切っていいのでしょうか？
そして、ずっと秘密にしてきた(同書によるとそうらしい)工場のデータを公表する事になりますが、どうやって証明するつもりなんだろ…。
で、 最近こんな感じでラジオ・CD効いてます。ipod HiFi買いました。
近所の電気屋へ行ったら、なんと7800円で売っていて、即買いしちゃいました。だって定価42000円ですよ。びっくりです。そんなに売れなかったんでしょうか？確かにブルーツースとかリモコンとかついてないですよ、ラジオもCDもついてないですよ、でもAmazonなどで最近ちょっと売れてる目覚ましCDラジオ、２９８０円。をつなげれば、解決です。逆に言うとこれ音が悪いのが玉にキズなんですが、ipod HiFiにつなげることで、ほぼ満点に成り変ってます。
低音が、上手く表現できないんですが、抜けがいいというか、響くんですよ。太鼓みたいに詰まった音じゃなくてベースなんかの弦のある楽器に近い暫く響く感じです。とてもいいです。
7800円は売られすぎ→買いだと思います。
最後にフェイスブックのDVD見ました。フェイスブックの成り立ちが描かれてるドキュメントに近いやつかなぁと思ってたら、しっかり映画してました。心の動きの描写とかもあって、思ってたより全然良かったです。
これからぐんぐん伸びてくんでしょうか…。
ついでながら、こんなのありました。そんな大したことでもないですが。
Study: Millennials Value 'Social Economy'
Anna Maria Virzi | May 25, 2011
McCann Worldgroup says brands must help young people share and narrate their lives.
Brands must behave in socially useful ways if they want to earn the respect of the millennial generation, contends McCann Worldgroup. That includes helping young people broadcast, share, make new connections, manage their connections, and narrate their lives in the "social economy."
"The values that young people seek in their friends applies to brands," said Laura Simpson, McCann's global IQ director. Being truthful, genuine, sociable, mature, and humble were identified as key values.
The study found three key factors motivating millennials.
They are the need for: connections and relationships (community);
social or personal justice;
and authenticity.
"And technology is the great global unifier,"
said Darryl Lee, chief information architect at McCann Worldgroup. The study encompassed 7,000 people ages 16 through 30 in 18 markets, including the U.S., U.K., China, Brazil, and India.
"Whilst the way they define a true friend hasn't changed, connections are being formed, maintained, and segmented in new and radical ways," added Simpson. Young people today have "unbelievably complicated, overlapping, interlocking groups of friends…You present yourself slightly different to friends. It's a strategic generation when it comes to their friendships," she said.
McCann executives also shared other insights from the study, "The Truth About Youth"; some were fascinating factoids and others encompassed more general themes.
- More than 50 percent of those surveyed would give up their sense of smell before relinquishing their computer or mobile phone.
- Young people in China and India are more likely to be influenced by friends than family; in Mexico, Brazil, and Spain, it's the reverse.
- Young people in India are more obsessed about becoming famous and getting rich than their counterparts in other countries. McCann executives attributed that factor to popular reality television programs in India where young stars have quickly achieved fame.
- Google, Microsoft, Apple, Facebook, Disney, and Coca-Cola were the top-rated brands. "They laud the brands which have reimagined the infrastructure of our lives or propagated a strong spirit of optimism," the study found.
After discussing the results of its study, McCann Worldgroup invited four people who work with millennials or technology to share their observations:
- Kate Krontiris, former advisor in the U.S. State Department's office of innovation and technology, said technology is helping people promote their values. She cited how a restaurant, the Friendly Toast, in Cambridge, MA, agreed to hire someone who was previously incarcerated – giving them a second chance – if its customers bought $1,000 in gift certificates from the restaurant. Technology from SoChange facilitated that initiative.
- Aria Finger, chief operations officer, DoSomething.org, described differences she's seen between millennials and prior generations. "Kids today are not upset with a brand being associated with a concert," she pointed out. However, her father was outraged when that happened during his youth and he chained himself to a fence in protest. Additionally, she finds that younger millennials don't like Twitter, but love their mobile phones and SMS to exchange messages.
- Minya Oh, aka, Miss Info, an on-air radio personality and blogger, observed: "While the [McCann] study shows that people don’t crave fame, I think a lot of young people see themselves as their own celebrity."
- "We think about [the millennial generation] in terms of power – they are the power," said Ross Martin, executive vice president, MTV Scratch. Not only do millenials have spending power, they use technology to work rapidly and collaboratively. "You will either bend to their will or they will break you," he warned.