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Product Details
- ISBN-13:
- 9780073526195
- Publisher:
- McGraw-Hill Higher Education
- Publication date:
- 03/09/2012
- Pages:
- 496
- Sales rank:
- 20,210
- Product dimensions:
- 8.40(w) x 10.70(h) x 0.80(d)
Overview
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet
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