Dongfeng of the world
Over 40 years, Dongfeng Shiyan bases, constantly expanding, under the
principle of "from the mountain places, mountains factories", the
mountain city of Shiyan Dongfeng people Pingdingshan City Shiyan
mountain dwarf, Dongfeng Commercial Vehicle vision .
In 2003, a comprehensive joint venture Dongfeng Motor and Nissan Motor, dump truck
Forum is gaining momentum strong. Zhang said: "Now we are staring at
the passenger cars, few people to focus on our commercial vehicle
passenger car well, you look closely, are driven by a joint venture
brands, foreign products. Again look at our commercial vehicles, foreign
brands is playing does not come in foreign-Benz, Volvo is very
powerful, but in the country is dry but we Dongfeng and FAW, which is
proud of our commercial vehicle. "
Dongfeng the management level has been improved, especially in 2003, the
introduction of Nissan's management system. Yang Qing said: "In the
past, is the gradual market-oriented concept of state-owned enterprises,
joint venture after the establishment of DFL, we learned a lot." Study
"instead of copying, we combine to Dongfeng their own cultural heritage,
its own management background, combined with the Nissan Advanced
management practices. "
Nissan, a management system in the plates of Dongfeng Commercial Vehicle
thorough implementation and enforcement of this set of standardized
management system, cummins engine
combing some of the problems that existed in the past.
Yang Qing said: Nissan offers many advanced management approaches and
tools, management of hardware, specific to the purposes, or we Dongfeng
own, our own software to improve the joint venture, both learning and
the development of fusion. the depth and breadth of management knowledge
than the joint venture progressed a lot. "
Dongfeng's leadership groups when in 2005, Dongfeng Commercial Vehicle
forum, there is some concern. That time has just completed a joint
venture soon, commercial vehicles forum only from the joint venture,
incorporated into the management system. From the outside, the center of
gravity after the Dongfeng joint venture seems to be on the passenger
cars forum.
"We do have some concerns, starting with the feeling of the Group focus
on dongfeng trucks
commercial
vehicles is far from passenger cars and more, only to learn a foreign
advanced management approach now, looking back, these concerns is
redundant because took over the leadership in the development of
commercial vehicles is the idea of ??our strategic products from that
time started. management system gradually run, the success of strategic
products, the staying power of the entire commercial vehicle joint
venture reform beginning to show out. "Yang Qing said. Occupy the bulk
of market share in the commercial vehicle market, Dongfeng and FAW's own
brand. Zhang Dongfeng commercial vehicles in the future, with more
expectations. The D300 program, corresponding to December 10, 2011 the
"dry" commercial vehicles Forum has kicked one million, 2016 sales of 1
million, there is pressure, but also have an incentive to the deputy
general manager in charge of the commercial vehicle business Tong
Dongcheng said, "dongfeng cummins
13 strategic issues has been released early in 2012, Dongfeng will be
the official release of large commercial vehicles program."
Moreover, the Dongfeng Shiyan commercial vehicle has become the industry
benchmark, Dongfeng Group, vigorously promote the "synergistic"
effect., Zhu Fushou said, within the group, as well as some of the
commercial vehicle business in a difficult situation, how to Shiyan
Commercial Vehicle advantage of further replication within the group to
achieve the coordinated operations of all commercial vehicles unit,
which is the important issue.
German authority site "manager" recently reported: the anticipated heavy
truck of the year 2011 global sales of 2.7 million, of which 46% comes
from China, in particular, Dongfeng heavy truck will be 279,400 ranked
number one, accounting for nearly 10.5 percent of the global market
share.
"Wait until the day we Dongfeng has a lot of their cummins engine parts
factory in overseas markets, our sales have more than half of sales in
overseas markets that Dongfeng is the real world the Dongfeng!" Yang
Qing full of longing.