Why Facebook no longer looks destined to

Facebook Business Strategy AnalysisJust a little more than a year ago,as the next Google or Amazon that is, a company destined to branch out from its original mission to conquer a large segment of services on the Internet. But now thathas been public for more than a year, its prospects becoming aor Amazon-style behemoth seem much more distant, Reuters reports. To be clear, theres little chance that Facebook will be like MySpace, which saw its user count completely crash over the span of a year in 2010, but theres also little sign thatin the search realm will ever bear any fruit.

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Whats more, Facebook faces a long-term challenge in competing against the plethora of messaging and photo-sharing applications that have popped up around the web in recent months. Facebook took one big potential competitor out of commission when it bought Instagram but that hasnt stopped new apps such as SnapChat from rising up seemingly overnight to become instant sensations.Chuck Jones, founder of technology research firm Sand Hill Insights, tells Reutersthat Facebook could suffer death by a thousand SnapChats in three-to-five years if it cant keep pace with the frantic pace of innovation in todays mobile app market.

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For the time being, though, Facebook has maintained its hold as the worlds top comprehensive social network as . Whether the company will ever become anything more, however, is still very much up in the air.

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