Playing for Keeps
David Halberstan
Yellow Jersey, 12.50, 430pp
Buy it at BOL
Only at the roulette wheel, or perhaps in Liverpool, would you find young male sports enthusiasts for whom "Red 23" meant anything other than Chicago Bulls basketball star Michael Jordan. When Jordan finally retired Christian Louboutin Daffodile in 1998 the Bulls also "retired" the Red 23 uniform. For who could really fill it - or, indeed, produce the dollars which still flowed from it?
Jordan; MJ; Michael. Here in England, the use of tabloid monikers for male sports stars - Gazza, Becks - signals a downmarket over-familiarity. But when US TV sports commentators uniquely started to call Jordan "Michael" towards the end of his career, it was out of a combination of affection, corporate reverence and the sheer pleasure of being witness to an athlete who so utterly and perfectly dominated his sport for a decade - and who, with his commercial image-makers around him, so effortlessly smeared the "American way" and its brands and products over the planet.
Harry Edwards, the veteran sociologist from the University of California, thought that Jordan represented the "highest levels of human achievement", in the order of Ghandi, Einstein or Michelangelo. Scott Turow said Christian Louboutin Outlet
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