36 Krypton Interview application exchange, co-founder Yuan Cong: first announced earnings after the application review their profitability sinks path of explorationmentioned application store, most developers and industry insiders will think they are absolute dominance of one party, to the mobile Internet era of the 'channel' call them, will correspond to each other and to master the application of the death of the last part. But Nike SB in fact, and Groupon brings thousands of World War II mission in 2010 of the same heat, the application store is a transient influx of hundreds of players are finally retained only a handful of areas, survival of the fittest rule applies to them as well. For not a large company background, resources are not so rich startups difficulty is more apparent. After the application of the incubator Innovation Works Department on the way to explore a lot of ways to profit, and take several detours hand tour final and mature industry chain hit it off, and now has achieved one million monthly profit. Application of this article is to exchange co-founder and COO Yuan Cong interview, he shared several exploration application exchange earnings, as well as views on the app store future trends with us. Explore: What is the application store profit applicable law Chris Anderson was in the 'free', a book written three kinds of profit model, one is paying advertisers tripartite transaction mode, a direct cross-paid model, the last one is gift-the gift economy. The first time, application exchange had thought about doing a direct cross paid model, which is to follow in Apple's App Store, the most common way users pay for applications. This is a small-scale test the water, sinks in the application to the vendor do custom shop, into the need to pay to download applications. But because the user recognition is not high, not paying people of this road soon proved unworkable. Subsequently, using the Department of turning advertising SDK production, attempts to obtain revenue from the advertiser side. Followed in 2011, the application exchange of 'fish' ad SDK was born. This product is intended to be distributed within the application store embedded collaboration advertisers ad, the remaining developer after earning and advertising costs into profit. But the execution found the ideal model and reality are enormous. 'Theoretical model is that we retain 30%, and the remaining 70 percent for those who help us to distribute (advertising) developers. But you talk with the developers, when people say that you will not receive 100 dollars divide us 70, but how much money I sell you a download, is this model. Application of exchange is a middleman, one in the procurement flow, a head in the next advertiser, procurement flow must ensure that advertising money is less than, but really doing it, possible purchase of the money will find much more than advertising money, the cost is greater than your profit. 'Yuan-tsung said. He believes advertising SDK unsuccessful on the other hand, from the problems inherent in mobile advertising. Advertising SDK in advertising if access app downloaded, users need to click through to download, install three steps, especially for the promotion of the game, a good game has more than 100M, if speed is not to force, the user may download to a half to give up, high failure rate, the success of the conversion rate is only a few thousandths or so. 'So the deeper conclusion that advertising SDK product itself is not mature enough, the screen is too small to show people more acceptable form of advertising has not come in, do not you imagine the capacity of the market so much.' Yuan-tsung said, 'Professional People should do the professional thing, 'if you want to improve the conversion rate, Google would like to make accurate delivery of data analysis based on the same, while the equivalent of doing application store, and then do a Friends of the Union the same product, do Efficiency might as well focus on doing their own application store to distribute app efficiency. Advertising SDK do not make money, try to change the direction of application exchange again, you want to be embedded in the e-book paid sdk, try to do some pay to read. Application exchange platform also trying to contact the next line network literature publishing house, hoping the introduction of existing resources, cooperation share. However, 'no matter what kind, we do when they are not so open.' Yuan-tsung said, when the entire ecosystem is not mature, Air Jordan 7 Retro large platform no sense of cooperation, 'he would say I earn in the (traditional) Internet good, why get this stuff? 'Even with the interface, also because of neglect brought about a variety of operational problems, can not be Nike Air Force 1 good cooperation. 'So this is mine always said to look at the trend thing. If this trend is not up, they (publishers and platforms) do not realize this, then you have to push still quite hard. But rather the last two months , do Internet novel sites have collaborated to talk to us 'after the attempt, advertising SDK, eBooks pay because of weak industrial maturity can not be realized, however, revenue growth allows the application exchange game intermodal see opportunity - from last year, the application exchange began to be observed growth in revenue a month to bring the game data in a month. Today, the application of exchange 50% of revenue sources, from games intermodal. In January, we reported exchange released a PC application assistant Andrews game, it can achieve a key to install the big game, hoping to solve the Nike Shoes problem discovery mechanism game developers and game between players. Application exchange CEO Luo Chuan was said, 'application exchange will be in intermodal promotion, pay, open interaction between game developers and players, as well as through analysis of operational data to support game developers.' Initial hand travel industry, CP contents well, responsible for introducing the flow channel, it can bring good income. But as more and more competitors hand travel market influx, the explosive growth of content sources, CP's increasingly difficult to stand out, while the high quality, able to bring traffic channel CP and less and less. At this point the game developers will have to do their own marketing, market work, so a higher degree of exposure of their works. But for developers, apart from energy dispersion itself may not be able to have a good professional results. Therefore, the application exchange ponder is whether the services and competitors do some differentiation. 'We have a good call with the other channels, on the other hand will help developers to do the conference, please do some media reports, even some of the activities planned.' Yuan Cong said that although the channels of brand influence, distribution capabilities are important, but the game Developers will see channels of service, the ability to unify the comprehensive consideration. 'I can see it is that the industrial division of labor more and more professional. More and more competitors, less quality channels, in this case, CP how to take hold? So the marketing team will appear, game media will be more valuable, specialization finer Previously CP will do their own PR, to do marketing, channel to engage with BD, do operations, but these things is gradually giving up the last small team is relieved to make it a game, It's creative.. 'Future: After the growth in the number applications app store how to change shape.' Our team believes that future app store search for 'Yuan Cong said, beginning the application store business model is the developer submitted works, but it is early, There are tens of thousands of app is considered a good number, to maintain such large numbers of developer relations is not difficult. Today, there are millions in the app situation, coupled with the model, screen size, CPU and other adaptation problems, the number is even greater. So when the number of large to some extent, the need to search to resolve. In this case, the application store must do four points: full, true, accurate and fast. Yuan-tsung said the entire content refers to the original application store developers to build relationships with, and they are to submit app, not a breakthrough in the number of applications, and have to put a huge editorial team for application review. It is necessary to rely on search technology to crawl the entire network app information back. It's like the original developers to submit a hao123 mode, and now is the search engine application exchange mode - diversion mode, the amount is to bring others. The authenticity of the content, it is with some tools, such as identification tools icon, the two overly Air Jordan 7 Retro similar applications identified, remind editing attention to identify. In the case of technology is not fully intelligent, semi-skilled and semi-artificial to improve efficiency. Final registration and fast, it is meant to include rapid completion, completion entries can be directly downloaded application user experience, not only the speed of the search process, but also allows users to quickly locate and accurately get to what they want When not searching out the application and return four or five different kinds of applications from different application stores. Yuan Cong believes that the future is the biggest surprise in Search application, because in the past based on hyperlink technology end Web search technology have all failed. app presents an island shape, not like the casual link between html5, it must be made in communication style app can solve this problem. But in terms of communication technology, but also we need to reorganize an algorithm framework, because the page is targeted to a page through the URL address, but in the app, the Air Jordan 3 Retro non-stop scrolling type of switching mode, unable to locate many of the technical evolution still is now It can not be resolved. Based on this situation, traditional search giants in app mobile Kids Nike Trainers Internet era may not have much advantage, it may again stand on the same starting point. App Store can do is at html5 technology-driven background, do some optimization, such as search relevance when recommended app, when a user is not accurate application search terms such as 'public comment', but search for 'food', the How do semantic analysis, fuzzy query, correlation recommendation, machinery and labor cooperation, are at this stage still need to optimize the place. In any case, when the giant Yuan Cong gradually into application store in this area is still quite confident, because all the rules are re-established, 'the industry is not in html exist, based on the existence of app. Even giants come in, and they also need a period of exploration to understand the application of this rule store 'Unless noted, articles are original or compiled site, please indicate: articles from 36 Krypton