And Zhang chat: six came back attitude Zhang said that the challenge now facing the BAT inside Baidu larger. Ali Baba and the Sina microblogging marriage thing, he said, cautious observation, there is no technology to look at Ali Baba genes to Weibo can be converted into real successful model. He acknowledged that time was from the potential of micro-Bo if he himself did not retreat, maybe can Sohu Weibo integrated into a valuable product. Source: i dark horse Author: Chen anyway, my own way of telling the story, I used to express their emotions. The chat is not official, nor interview. Saturday afternoon, Sohu's new home, the park's Sohu media Building, 18th floor, Charles living room coffee, mocha very good. And I also Yang Miao, we're both WeMedia Alliance members from the media. The chat was somewhat surprised that, in accordance with past routines, it is certainly the brightest reporters went to Sohu, group visits.
This did not. Media reporters should have seen countless times, Charles, also interview many times, I did not like this face to face when the IT channel chat, before there will be pressure, after all, the boss's attitude is wait, no pressure now, anyway, do self media I was soy sauce. Two years ago, microblogging record than the appointed time to his earlier, my first impression is thin, leaving two years ago, when I eat noodles Sohu met him in the hall floor below. Sohu is easy to see "shakugan no shana cosplay " the boss is very random, elevators, stairs, toilets, restaurant can be met, but the general staff to chat with the boss is not easy. We first visited the lower 18 floors of the landscape, cafe, conference room giant TV viewing room, large terrace, than the previous headquarters building Wudaokou Sohu to style a lot. Media, video and so this move. Our topic is divided into two categories, one entertainment video categories, one Internet class, we talked about 90 minutes. When it comes to entertainment and video, Charles almost without thinking, when it comes to the Internet, a little insensitive smooth. This may be related to his interest and retreat a long time, we are not a pure question of fashion, will share their views on something to him. Charles most recent appearance was in 'Interview with Yang Lan', the declared himself out of anxiety coming back, incursion need capital, return to the battlefield need showdown. From Mars back to Earth, which business line will be the end result, I looked chat you know, the last in my opinion. 1, on anxiety, retreat and return of Charles had previously been talking about two words very impressed, a false call, a call anxiety.
From false illusions, anxiety from stress. Charles said that depression may snow board with cerebral hypoxia cause extreme anxiety, has been engaged in self-struggle, but now no problem, has come out. After reading Interview with Yang Lan interview with Charles, I personally wonder why he has to come out quite as the first generation of the Internet people, apparently had fame, they can enjoy life, you see, Ma Shi Yuzhu have announced a nominal retirement. Chinese Internet history Gods long these large, it should be an occasion to be supplied with, and out of incursion is wool it. Of course sometimes I feel anxiety as agenda-setting media, are interested in going to set. Charles replied called Three Views recycling. Mobile Internet Sina Weibo, Tencent micro-channel, and in the PC a new pattern, BAT had three separatist entrance, rely incursion? This could also be the question most people ask. He said that regardless of the results come back, this is a question the meaning of life. He said that the meaning of life is a sense of participation, relevance and presence, whether to return to glory no longer care. I heard him say 'I'm not great age, the body is also very good,' when this sentence I laughed. Saturday I made a trailer photo, after you read the photo, there are as many friends a message that looks like me young. . . This is the meaning of life, we must go out, not only in their own lives to come out, and continue in the public arena to continue jumping tap, a sense of participation, and Sohu now there are some opportunities. This was his answer. I like jumping tap the word, man, then ground gas. But how to make the public accept such a return regardless of the results, it is difficult, takes time. 2, on the pattern of the view that the Internet is a prevalent custom topic. Charles said his views and we almost BAT challenge now facing larger inside Baidu. Ali Baba and the Sina microblogging marriage thing, he said, cautious observation, there is no technology to look at Ali Baba genes to Weibo can be converted into real successful model. Charles admit that from time microblogging potential if he himself did not retreat, maybe Sohu Weibo can be integrated into a valuable product, he was studying a number of social networks and reading. But these are assumed, not if. At that time the white community, Sohu Weibo are carrying out intense operations every day, but then all of a sudden termination, and slowly dissipated to nothing. Could hear he has some regrets, but history is such a chance can not all be caught, it is impossible to obtain all success. Time fragmentation, opportunities are fragmented. 3, on the Sohu Group's three opportunities and strategies to weave this tells more central, talking about the opportunity to Sohu now, in fact, he came back out of the cards can be bright. I'm afraid quoted allowed, as far as possible the original words of the first-person record. The first chance is high-end media platform content. Sohu genes media, do the media must also have cosplay costumes for sale two genes, one gene is the channel, i.e. channel gene technology, a media gene, i.e. the gene content, a combination of these two genes together are not easy to . Some organizations prefer to technology, some organizations are too biased in favor of media content, the information needs are human needs will never fall, you will always need. Sohu news client is to accelerate progress.
The second opportunity is the entertainment and video. Nationalization of the entire rise and television entertainment industry lead to a lot of young people are beginning to see the video content on the Internet through a variety of ways, Sohu has occupied pretty good channels in the video field, we can play our genes entertainment , both in terms of channels or in terms of content, but now the competition is fierce. We in the US drama television series and original programming entertainment reports, etc. are featured, including the promotion and dissemination of content marketing, before doing enough, there is still quite a large space, there is room for improvement. The third opportunity is Sogou input method and the search for the software and entrance representatives. Sogou Pinyin power currently no comprehensive outbreak. Whether video or search dogs are able to grow in two ways, one is an organic type of growth, very strong growth, the other is vertical and horizontal, there are some opportunities. And our pocketbook is Gaming, Games swim team is very good, continue to conquer new territories, it is the third share, profitability is the second of. Sohu now has billions of dollars in cash, you can still do a little something. He referred to the vertical and horizontal strategy, in fact, I understand that is the acquisition of effective, what other Union signed a strategic cooperation is to coax the ghost of unitary moths. Sohu after the year 2000, including 17,173 purchased in large quantities, focus, Chinaren including vertical portals integrated into Sohu matrix, but in quite a long time, not for the acquisition, Charles frequently mentioned GeZongLianHeng, apparently somewhat implied. I guess in terms of video and search dogs will have a capital movements. But he felt Sohu shares are undervalued, is not conducive to the capital. 4, Sohu video on how to do basic video formats currently in the acquisition of second-line video video line camp as a template, to buy potatoes Youku, Baidu iQIYI acquisition PPS.
The remaining sellers have not much you can count out there Thunder look, STORM, PPTV. Pressed further whether it will involve the acquisition of the time, Charles said, 'In this respect I can only say here.' Previously said to Sohu video and STORM, Thunder look at both been negotiating acquisitions, but ultimately did not complete the transaction. Charles said the two competitive lines of business more intense competition in the field of two search dogs and video Language, was formed by a mechanism of internal entrepreneurship. Now he is ready to return personally scratched Sohu video. Sohu Video Anti-Piracy year, that is how high-spirited. But honestly speaking, in the past two years, Sohu video a little quiet, never a particular public, parallel mountebank spokesman. This time Charles's position, can be interpreted that he will re-Sohu video featuring spokesperson. He comes to personally take, I mention particularly bad word, the political arena, said Charles personally take what hung. Charles smiled and said okay, okay, I do not care about this sentence. Sohu video will be how to do, conclude a sales and purchase channels of propaganda content. Of course, I think the most important thing is, Sohu video has new spokesperson, there are endorsements mean baton, attention, resources, investment and capital movements. 5, on the media shape change and rise from the media microblogging, letter, after Sohu news client rise abruptly from hot media topic and development, rivers and lakes are also mixed. For from the media about this topic, he thought it was the media privatization stimulate media change and rise from the media. The original words: This year media forms has undergone great changes, sharper, it is a privatization process. At least before the media is state-owned enterprises in the background, now popular from the media, everyone to write the best article or write the most insightful articles, and can cause the spread of the SNS must be something better, which is actually a media privatization. This feels a bit like the United States, as 'house of cards' a reporter broke the news to get an exclusive write the best article immediately promoted to a few levels, which is characteristic of the private media. Everyone who really care about him this story out of the content quality and exclusivity. Now is not the traditional channels of communication channel of communication channels has led to diversity is not how much you will be able to spread the momentum created, but that the quality of how good you are, that the Message itself, you will be able to pass this Message itself is good too It is particularly broad, a picture or a paragraph. No matter how much you do now press conference if the content is very moderation or very boring, no one concern. I interpret these words mean, content that is marketing. No content, busted marketing. Previous mass model is extensive, it is sent to IP and search engines to see, and now have a view, not the view of the news is not read. Now readers in consumer sentiment, not a cold pipeline operations. On the self-development of the media, he believes the business model is to be formed, the formation of a number of organizations.
Since the media business models to be formed as soon as possible, so that from everyone from the media to spread brand awareness formed to he considers a career, this career finally be able to form the survival of the organization, to make money, so they would really form ecology . This is the first public Internet Gangster on a self-important media view. In short, information and channels have been re-deconstructed, have content and have the attitude of content can be spontaneous spread. In fact, the flow of information between the exchange between people, if you are still carrying identity to create the content, the reader is already tired. I mentioned the argument from the media manager may be able to assist in the commercialization of complete, since the media is responsible for the content, other business models to the broker to be completed. He is currently at the same time to get the information through PC and mobile phone. Micro-channel already in use, but has not yet begun public subscription number, ready to learn and acceleration. 'I feel just outside the planet back to Earth what has changed is not clear, the trouble you recommend to help me speed up and now I have this feeling.' 6, on how to measure the sense of participation and success of the scale of his comeback from two dimensions of the interpretation, a commercial level, another dimension is the social dimension. Business levels: first, he wants to Sohu news and media platform to lead and develop the appropriate business model to become more than just a common platform, and can generate earnings contribution to the group and carry out income.
Second, Sohu video can be held in the first group to reach profitability and begin a positive development, as the tour provides a good cash flow and profitability same. If the group were able to nurture the business scale of earnings, Wall Street will not think less of your income, the best single measure of investors as an indicator of when to go is Sohu shares, the market value of Sohu when to turn up. Sohu market capitalization of less than $ 2 billion, how to double to $ 5 billion, to $ 10 billion more long-term, come to that. Social dimension: Charles: First, I personally want to change the Chinese entertainment industry, Hollywood is built to China, so that Chinese people can enjoy the real good quality work. Space in this area is relatively large, the Chinese entertainment industry wants to do the imaging year Warner or Disney, this is our dream. Secondly, Sohu media platform to take a constructive attitude and a Chinese History adapt the way gradually promote progress in China, and promote China's progress is a very important point of view is the ability to introduce foreign things to China, China still needs to enlightenment, From Kang Yu began enlightenment much faster now because of the Internet. Internet led to the current younger generation with the world simultaneously, favorite music, favorite works, to use the product, what the United States occurred, such as 'house of cards' on American TV soon on our side, now accelerated enlightenment. Just 20 years, I think China's progress in promoting the process of enlightenment very important way is to introduce the world's advanced stuff. The first talk of the core content is the case, there are some other topics, but I'm not interested, so I think my readers may have no interest to see. I simply talk about my understanding and views of Charles comeback. 1, Sohu various business lines and subsidiaries to do is kneaded to prepare. He talked about the problems of Sohu video, talked about Sogou input method currently does not play its best, and clear, sub-unit of the product must be considered for the Group overall business.
Swim spin-off, split Sogou, Sohu video split, independence has brought the problem of mutual non-cooperative. Sohu how to make good use of the hands and now some advantage card, which is a comprehensive problem. 2, Sohu media content production might begin to change something. He talked about from the media, and expressed in the microblogging from the media to play a personal creative media, if you build a good business model will change the state of Chinese media chaos water ecology. Sohu portal and Sohu news client, perhaps the first internal test. We are talking about traditional news does not look good, it is time to change. 3, vertical and horizontal, Sohu to be shot. I guess the only video, or search field, Sohu will soon have a new action baked. In the internal force death note for sale growth is stable, but also need outside help. 4, the internal small business projects is from the media. Internal small projects from the media business is actually a small team fast attack, the test incubation, small and beautiful, explore new opportunities. I heard there is a start-up projects inside Sohu has received 80 million yuan investment. Gone. Finally, we added a micro-channel interaction, invited him to focus on the public number bianews8, after Alexander the writing. At the end, he said, this is the first time to talk, they wanted to talk more. Author: Chen (micro letter: chenzhong), Crystal Orange Hotel Group Marketing and Sales Director, Bianews Micro Signal (bianews8) operators one. Among the hotel all day, and the Internet for switching back and forth. Welcome attention bianews8, talk about the story.