Here's 3 Tips To Get More Affiliate Profits From Your Auto Responder by Peter
Phillips
As I have said before in a previous article, one function of an
autoresponder sequence is to maintain the customer�s interest and anticipation,
especially in the early stages of the relationship. You don�t want to go on a
hard sell from the word go - your customers will soon figure it out and opt out
in droves.
There are several methods of building that interest and
anticipation, the factors that makes your customers always open your messages
rather than someone else�s, because they know that there will be something of
value in there.
If you are writing an eBook, for instance, tell your
subscribers about it, what it�s about, the stage you are at in writing it.
Perhaps you could invite their input, ask them what they would like to see
covered in your eBook. As a bonus, if you use this technique you probably have a
guaranteed sale of your eBook when it is eventually finished and ready for
publication. Tell them when it will be ready, and that they will get a special
reduced price for being one of your subscribers.
Use your autoresponder
to let them have a sneak preview of your product, leak snippets of information
in a logical sequence. Model your plan on the �teaser� ads you see for new
products or for upcoming TV programs. Just about every commercial break you will
see a promo, telling you about programs coming up, and showing short scenes from
the program, all designed to make you want to see more. You should do the
same.
If you are writing an eBook, publish part of a chapter on your
website, and tell visitors that they can read more if they opt in, using the
sign up box you have provided on the same page. Load these new opt ins into your
autoresponder, and get them into your message sequence.
I�ve just
finished reading �The DaVinci Code�, albeit a bit later than most, and Dan Brown
does a great job of finishing every chapter with a cliff hanging situation,
leaving you reluctant to stop reading, especially if your lunch hour is over and
you have to get back to work! Obviously your eBook won�t be a thriller like
that, but you can at least think about a suspenseful ending to your chapter
snippet, thereby encouraging people to want more. One of the great maxims of
stage comedians is to always leave them wanting more - a sports star should
always retire at the peak of his powers, so that fans will say �Why did you
retire?� instead of �Why didn�t you fashion designer chenximei901?�
Incidentally, that�s a quote from (I think) Ian Chappell, one of the great
Australian cricket captains.
At the end of your teaser sequence, you will
have a solid core of loyal readers. People who are not really interested would
have opted out of your list long ago, so the ones that are left must still be
interested, and form a highly targeted market for what you have to offer. With a
bit of luck, they are eagerly awaiting the release of the final product, and
will snap it up as soon as it becomes available. I�m sure you�ve been on the end
of just such a sequence from one or other of the super affiliates. This is how
they get their phenomenal sales on the first day of a product�s release. They
have built up such eagerness and anticipation that their subscribers are waiting
with their checkbook in their hand! This is where you want to be.
In
summary, use your autoresponder in three ways:
� By seeing how many of
your subscribers do not opt out, you will gauge the interest in your
product
� You can build up great interest and anticipation before your
product is even released
� Because of the above, you should have a huge
amount of interest by launch day, and by the day after launch you should be
checking your Paypal account and wondering what you are going to do with all
that money!
©Peter Phillips
Louis Vuitton bags
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