How to become a sensation in North America to raise all the stars? Mars co-founder told you ten tips dark horse, said: In the US public to raise 610 thousand dollars! Maglev audio Mars just to get this achievement, is the second volume of the public to raise domestic product in the United States, which is in its angel investors, Mars co-founder Miss Zhao Lingyan 46 days in the United States alone ran down. The evening of February 3, 赵凌燕 carried out in the dark horse will voice sharing hardware branch, she wanted to say: to become a star overseas all the chips, the entrepreneur must know ten tips. Wen / Yu a finishing / dark horse will be hardware branch Deng Chao edit / Zi salt recent hardware items Mars from China automatic lifting maglev HIFI speaker combinations on indiegogo congregation raised platform to create a miracle, one hour exceeded 100 million dollars, 24 hours complete the congregation raised $ 100,000 goal. Final fund-raising 610,000 dollars and over 3,000 supporters, make it become the most support on indiegogo number second only to the public to raise the amount of endurance UAV million project.
As project leader, he is also the founder of the science and technology crazy child on the horse will j 赵凌燕 hardware industry branch, accepted the interview i dark horse, Mars overseas public share experiences and lessons learned raise ten. First, all the chips must be clear to the name or benefit before the congregation raised platform, the product must be clear primary objective is to mobilize the public to raise more money, brand names or obtain distribution channels. Mars before going abroad to raise the public, to determine the primary objective is brand awareness. China earlier in the hardware project operations are tens of thousands, Mars to the fore, only Quxianjiuguo. On a world-class public appearances to raise the site, one can enhance the brand position, on the other hand can detonate a marketing focus. When all the chips end, Mars received more than 500 media reports, including top international technology media reported what HI-FI, CNET, etc., and all domestic portals, but also global GEEK music enthusiast circles and fired the first shot.
All the chips in the overseas success also helped Mars eliminated national borders, harvested worldwide fans, channels and distributors. Said Zhao Lingyan in North America, Europe, find dealers in terms of Mars right now has become a very simple thing, if you want to follow the other products, but also will stand different heights. Second, select Indiegogo, instead KickstarterKickstarter open only to the United States and several other countries, China is not in the list of countries and opening projects in China if you want all the chips on Kickstarter, must be registered in the United States these open country. Secondly Kickstarter project to raise little public support, entrepreneurial team can only rely on themselves, and overseas Chinese entrepreneurial team experience all the chips in little, choose Kickstarter will lose in the first step. Indiegogo and kickstarer completely different. indiegogo attaches great importance to the Chinese entrepreneurial team and good, but they have a very sophisticated training materials to raise the public, tell entrepreneurs how to do all the chips - how to allocate resources, which preliminary work to be done, how to manage the project schedule, the former on-line on the line to target consumers what kind of work. In addition to these detailed and specific guidance, indiegogo project director will send follow-up project, and the naruto cosplay costumes for sale project team weekly open week will help the chain and inventory work detail, after the review of the strategy will also help these detailed guidance for the public to raise the novice concerned is necessary.
Third, choose to have successful experience critical to the success of local partners it to Mars project.赵凌燕 said, because there are more than twenty years before she and her partner overseas promotion of traditional industry experience, beginning she and her team put all the chips it too easy to think that this is just making a video, to be a site, a PR only. But San Francisco is not only to find that things are far from simple. Since CES to be held in January, cosplay costumes for sale most of the media will arrive in Las Vegas, the focus is mainly At CES, if Mars can not catch up before all the chips on the line in January, will lose the opportunity of brand awareness. In order to complete the task in a short time, she chose had had two 200-million dollar outsourcing team Rainfactory successful project as a partner, has become the key factor in the success of the public can raise to help her team to avoid a lot of thunder areas such as web design team to do before and video footage are based on Chinese people's preferences, does not meet the reading habits of Americans, with the help of the Rainfactory successfully overthrown again.
To make partners more into it, there is a little secret is and partners signed and all linked into a mechanism to raise the amount. Fourth, import your own website traffic Internet traffic thinking important one is thinking, there are traffic alone component, will flow into the own website also from Rainfactory recommendations. Common practice to raise public project site is all the reports and traffic leads to all the chip sites. Under the guidance of Rainfactory, Zhao Lingyan choose a new style of play, as there are people interested in buying the product set PRE-ORDERE key (Pre), a direct link to the public to raise Indiegogo shopping cart, so that consumers will not benefit Other items are indiegogo on attracting, and after all the chips end may continue in his official online sale. For products website design can refer NAVDY, consists of the following components: video, media reports, the scene used, technical features, Pre-order Pre-order or buy button. Combined into a cascade pages, rather than multi-level page, to avoid interruption of the transmission of information. Fifth, video capture to the Romans to prepare a product introduction video is a must do, but shooting video must meet American expression and reading habits, can refer to the Kickstarter and Indiegogo and their products similar number of successful projects to design websites . Mars video, still referring to the NAVDY (vehicle-mounted projector projects) video shooting techniques, please North American professional team to re-write the script. 4:00 which experience can learn, products always appear in the lens, unique selling points appear in the first five seconds, the founder must be photographed passion Product usage scenarios and demanding test, dubbing lock accent in the United States young men, but not necessarily require professional voice personnel. Sixth, the election of the keywords that dramatically improves chip flow before the congregation, we must make a detailed market survey, keyword research is very important and can not be taken for granted with your favorite keywords to describe the product.
If the product keywords and consumers buy products with the search terms is the same, then the post-consumer search elements on Google, jumped out of the natural links that your product will be a lot of driving traffic and conversion rates. In order to accurately determine the best keywords, Mars project around on google keyword search survey done three times. Investigation of all ages were on a high-frequency audio hardware product search terms, locking Hi-Fi Speaker keyword. Finally resulting product description: Mars by Crazybaby - Levitating Bluetooth Hi-Fi Speaker. The three search keyword research only spent $ 300, complete value for money. Seven pricing investigation must be done in addition to keyword research, pricing surveys must very seriously. Pricing and optimal pricing differences just $ 10, the result is likely to be disastrous. At this point, Mars is has a more painful lesson. Mars before all the chips, are made on the Amazon price test, the test results show that the public buy Bluetooth speaker psychological price is 139 dollars. Mars According to the survey, in the $ 139-199 price segment, select the 189 pricing. But later when the recovery disk, and when the project team and project director of pricing do indiegogo analysis found that 189 of the pricing is reasonable pricing, but pricing is not the best, and the best price compared to more than 20 169 dollars, 20 dollars differences so that the project lost nearly a quarter of the traffic, or the public to raise the amount of more than 800,000 without problems. And, like keyword research, pricing surveys cost is not much, a pricing survey in 1000 dollars, belongs to the preparatory inexpensive. Eight, accumulated E-mail database sooner the better it can easily be overlooked, but in terms of start-up companies, is the most effective and cost-saving tips. 2014 the most successful technology products indiegogo cat headphones, almost did not spend much money to achieve great success, to benefit from this. In order to do E-mail database, building sites should be the sooner the better.
With the site can accumulate fans, let fans leave E-mail, before the start of all the chips can be notified by mail to come to buy these fans is the highest and yet the cost of conversion of traffic. Cat headset is in front of the congregation to raise accumulated 80000 E-mail database, have the success of the project. And all the chips Mars to time constraints, the site on-line late, just before the congregation to raise accumulated more than 2000 E-mail database, but the conversion rate surprisingly high, reaching more than 20%, is also a very good score. Nine, PR (public relations firm) on the line that day focused on critical media exposure will bring great consumer attention, so PR is a public company to raise a very important job. But good PR company made an appointment in advance, Mars raise the public, due to time constraints, San Francisco good PR company did not schedule a lot of desperation selected PR weak ability to play power is not enough, belong to the public to raise this lesson. But compared with other tips, please spend PR is a greater choice, the basic cost of about $ 10,000. If you think the cost of start-up companies large cat can learn to prepare well in advance headset, with E-mail database instead of PR, cat headphones half of all chips from the e-mail traffic. Ten, the United States must be prepared to Demo prototype important technological media is not showing the prototype, the general refused to report. If you have demonstrated prototype, house to house visits arranged by the PR firm, for on-line today and support critical media coverage, it will bring a lot of traffic. JIBO (on Indiegogo 240 million project) due to the early media call to do good, cosplay xxxholic to bring on-line the day traffic reached 200,000 visits. Mars in this area is also very bad, until all the chips ended, Mars has no prototype, do not realize the major technology media do visit, but also reduce the l large part of traffic. Also a lot of opportunities in Silicon Valley, there are a lot of meetings and exhibitions, the entrepreneur should stay for some more time, especially those with a prototype of flowers, you can take part in party circles GEEK will have a very good publicity. Author: Yu a Contact E-mail: yuyi@chuangyejia.com focused hardware reports, TMT and other areas. This article i horse original, as reproduced please contact the micro channel blessxiaoyi This article i dark horse All rights reserved Please indicate the source, tort reserved.