Shen Li Hui 'muddy' a modern sky Fifteen years ago, sober frontman Shen Li Hui wanted to record, publishing, design, and later have achieved. He especially likes people say there are shares muddy Modern Sky King, Hun Jin is a business model that is courage oral / Shen Li Hui creative and not afraid to break the rules? Finishing / staff reporter Wang Xia? Photography / Bing decades sell modern music in 1997 Sky was established three years ago and it would sell hundreds of thousands of albums, I feel especially cattle. 2001, 2002 record sales total down. 1999 made 'Modern Sky' magazine, was also encountered some problems issued. It is inevitable. On the one hand is the big environmental issues, on the other hand, we ourselves do too many things, records, magazines, books, Sanlitun Bar Street also opened a small livehouse. 2003 bamboo slips and culture of the vote to 50% in Beijing do goatskin concert, did not make money.
We were really nothing planned, too idealistic, think of where to where dry, these things just can not do, the key is to have a lot of problems exposed. At that time on the surface can not see, looks quite fun, is also still a record, it seems normal. But the money chain is a problem, in fact, we only have two or three of our company. Some money being paid, then stock cards with hundreds of thousands of boxes, magazine may also have tens of thousands of copies. The first is to control costs. But tell the truth, then the cost has been very low, and we have thought about our office and then rented out to another half, we probably have more than two hundred square meters office, was a basement in the West Third Ring Garden Bridge, There studio, offices, there has always been a very low rent? s. But we did not conduct any price reduction. Our CD did not drop a dollar too, our magazine has never dealt with this we are still very rivalry, we feel that this brand of products should not be lower prices. In fact, we've been all these years CD sales continue, and our record although there are stock, but were later sold. This character is also with my personal relationship - do not want to change, in the small things become easier, but the general direction is like a little comparison of wood, some of the so-called paranoid. We may see no benefits left, we felt that they could live no action, persevered. Year when we enter the music industry, pop sell cassettes, or to sell some.
After two or three years a CD, and after a couple of years is the Internet, and wireless, and now music is not sold, the music becomes free stuff. From 1997 to 2007, this decade we have is one such experience. Music Festival, to pay for on-site business in 2007 represents our future in a new direction. From the beginning we made a total of 4 th festival, beginning "digimon cosplay costumes " Modern Sky Music Festival in 2009, plus the Strawberry Music Festival. Each festival audience is 10 million. Strawberry Music Festival in Beijing this year, more than 100,000, nearly 30,000 in Xi'an. There are probably hundreds of thousands of annual visitors. Our growth in this sector is relatively fast. In 2007 the country probably four festivals, the 2008 is probably 10, 2009 22, 2010 may be 40 or so. From 4-40, with only four years. I think within two years, will easily over one hundred or more. But we always put the festival as part of a chain. The first segment is the company's original music content, talent management; second segment is live music, small performances, mid-sized performances, music festivals; we called third sector business development, and many brands have service cooperation. They recognize our brands, including Motorola, Nokia, Apple, Converse, we have year-round cooperation.
It can be difficult to have an activity gathered from nearly 10 million people, and 10 million of these are in the audience of these brands, so some brands will use such an event to do their promotion. Modern Sky Music Festival because the core group of very understand music, they are highly creative sensitivity to some people, are those brands most desired group? Body. We look though a hearing music company, but in fact in itself is a visual thinking company, we do the design from the beginning, do Vedio, the publishing, with video, visual, very creative association, so we do music festival experience in the creative and multicultural aspects of an advantage than any other festival. In addition, our brand in a decade the growth process which has also been recognized by many people, one is recognized by fans, on the other hand has also been recognized by cosplay xxxholic our partners. Artists, music festivals, brands the three sections are mutually promoting relationship, when you copyright the artist is getting better, definitely push a temperament festival, when your music festival bigger and bigger, there will be more sponsors attention will focus on the content of your music and your artists. The previous two festivals we lost some money, but not much. The first year of office, when a lot of problems, the first morning chaos, but the audience did not see. I'm scared to hide in command did not dare go out. Volunteer how approach? Is admission ticket or voucher approach? These are not not expect, but I do not know what is the most efficient process.
Some details of the special test like this one. We are now able to quickly replicate this business model a. A small scene, we probably have hundreds of games every year, next year to do more, in the country and even to go to the 1000 games. There is also the medium, such as theater performances, such as about 2,000 performances, we need to strengthen investment and choose the contents of this section, an amount likely to do. Then is the music festival, two years ago, only Modern Sky Music Festival, last year we did a Modern Sky, strawberries, as well as an electronic music festival. This year, we want to do at least six festivals. Profit live music, tickets still occupies chunks, sponsors accounted for 40%, accounting for 60% of the ticket. The beginning of the cheaper tickets, 60 dollars the first year to see the day, this year's '11' Modern Sky Music Festival may be 150 dollars a day. This year we are a profitable state of the. Within the next one or two years we will grow up so quickly, into geometrically rate of growth. Now I do not want to spend money on CD, but more willing to pay for the site, possibly 200,300 yuan, or more money he would be willing. Everyone in music consumption, partially released out in the field, before the dish is to buy, buy cassettes, now relatively rapid growth of high-quality field, but I also think it will not be replace by technology? Generations. Reserved uncertain, do grotesque Company Our next plan called M ×. The original music festival is M +, M × is the Modern Sky brand to take another brand, and another co-production of brand products. For example, we do a shoe with a limited edition shoes, we do a production plant with jeans limited edition jeans, co-production with limited Gripse guitar Gripse, our creativity and other branded products to go. Prerequisite is to be interesting, not simply stick to one of our standard products, we have to do a little to feel very mention gas, one thing is expected, in line with our quality, such as its workmanship, creativity and so on. We two brands, one is cool we think international brand, one is that we believe is very small, very independent, very attitude of smaller brands. We are talking about international LEE jeans, Gripse guitar, we have to do a limited edition Modern Sky. There may be a dozen list could use M ×'s plan, but not finalized, in fact, is to eat, drink later, maybe we'll do a beer later, do condoms. M × planned production by the end of August, in October of Modern Sky Music Festival on? Phase. We also plan to put us in the second half of copyright recordings into bakelite records, also agents of some foreign labels, pricing hundred pieces.
We want to October the first batch of products, and then in the festival for the first time to make a debut. It is actually a way of life, we have to do cool record, so that everyone wear a big headphones, with two bakelite records go to work, go home. I think everyday life should have such a scene. This is our digital existence of an act of anti. We have not done a market survey, more than ten years since we've never done. If there are market research, our company have opened up. Because I think people will change, everyone does not confirm what they want. For us, not to say that popular now what to do. We want to create new demand, manufacturing so that we feel can follow things. The next stage we may put the original art of the plate, for example, all of the plates art exhibitions, music festivals, live performances, music and other companies have joined together to promote each other, this is a very fun thing. Modern Sky may develop on one plate as a consumer company, not a music company, it might be an entertainment company, but also a consumer company. To a certain stage it may become a grotesque, we like the grotesque. In fact, we do not fly the company has always had a plate, some things simply do it for fun. For instance, we used to do the book, do 'Far Art' Art Exhibition last year. But honestly, these interests than thinking in business. So we tend to look a little crazy to do some things, but after a while do not have that passion, interest, will give up, but it will also keep such possibilities. We do not want to be a limit to what kind of things, and all things are uncertain factors, I think this is its charm, just like the World Cup. I would rather let these uncertainties keep a corresponding proportion, it maintains cosplay costumes for sale Let us have some things may be surprised, either for an individual or for a company, this is very important. Although we do not have much commercial ambitions, but we also do not allow too failed commercially. So this is a fun place company. We are not without business judgment, for example, those books do we think might be able to sell, then you do, but something we seldom have a real business plan, tell the truth, did not lose money.
For us also enrich themselves from the brand perspective, it adds to your brand of color, but also give yourself a reason to play. Although we started the magazine, do live performances, it is an example of failure in business, but I think there is no absolute failure in business, you can take risks, to do something different to try. Not long ago, I dug out fifteen years ago in a notebook, which is then hand-write some things, such as to do the record, do publishing, design, and so do, now that we have achieved these things for me in terms of a company you do not necessarily have to have a business plan? program. Some commentators outside or inside ourselves some people say that our company more 'muddy.' In fact, 'muddy' is also a commercial way, representatives dare to dare, this is the essence of things. Each company's character is not the same, this 'muddy' powerful special for us, in fact, for a certain type of company. Although we are doing music, but I think we like the Silicon Valley technology companies, they have a creative mind and is not afraid to break the rules, we also destroy some of the rules, break some boundaries. (Shen Li Hui, sober frontman, Modern Sky Records founder, the founder of the 'Modern Sky', 'listening' audio music magazine. Currently, Modern Sky has become one of the largest new music label)