Tencent Investment Department Zhaohui: gaming industry began to consolidate text / Rui REVIEW: Tencent is not only the biggest players in the game market, is also an active investor, Tencent game developers if they can get the investment, often it means a huge user huge traffic, then Tencent's investment department is how to treat games market? hot hand tour industry trends what will happen? Assistant General Manager Tencent investment mergers and acquisitions Zhaohui in Qing dynasties and hosted the 'Third China Mobile Internet Investment Conference' share of games and gaming investment views having "dragon ball z wigs " a good reference for the gaming industry practitioners and investors. Entire global gaming market continues to grow, mobile gaming has become the most important engine of growth. China's contribution to global online and mobile games a large proportion of global mobile gaming growth is 32 percent, China's data is at least 50 to 100% this year. 2. From the pattern of the industry point of view, the host game manufacturers in low growth or even recession situation, their profit margins continued to decline in the past few years.
In contrast, the Internet gaming companies, mobile game makers of high growth, high profit margins, the vast majority of companies from Japan and South Korea three countries. 3. single game or the development of the game industry chain can be divided into germination, growth, maturity, platform of different types at different stages of the game. Stand-alone game consoles and the PC, we have reached maturity or plateau phase, the mobile game has just started, is still at an embryonic stage. 4. Host game development process over the past 40 years, the focus of the game is very alarming. 20 games before a single paragraph of 90% of sales concentrated in three of the hands of developers, the cumulative sales of the la corda d'oro cosplay game 100, the top five accounted for more than 80% of the developers. So the game is fine and relatively high degree of concentration of the industry. 5. In the Chinese market, the client game market's largest product, the market size of nearly 50 billion. China has found a side trip from the start, to the climax, to gradually cool, industry growth has begun to slow.
Some relatively more concentrated products and are concentrated in this industry there. 2002 end of the swim team is only 30-60 people, and now the project will not be any game less than 200 people, so the end of the tour has entered into a high input, high-cost era, products are mainly concentrated in the hands of large listed companies. 6. China tour page is 2005 to 2007 into the rapid growth era, the 2010 and 2011 high-speed development, or the peak of the state, and still continues to grow at the peak of the times, but the overall industry growth rate cosplay costumes for sale began to slow down . Page tour have also gone from a highly fragmented market, a variety of small groups quickly into the market quickly to clean up, and then the integration process, and ultimately left behind is still some of the more important quality team. 7. Hand travel industry is growing faster than our imagination, to a single product pipeline this year may be close or break a one hundred million. A large number of hand travel team to enter the market, then I believe and end travel and tour page, as the market will reach some sort of equilibrium phase, the quality of the game will have higher requirements, the industry began the process of integration. 8. Tencent game market at home and abroad have done a lot of investment, through cooperation of business, these developers pushing to new heights. We also want to continue the layout inside this area and continue to invest, hoping to find more and better game developers, especially in the hands of this tour, will cast some of the earlier games. 9. Q micro letter and hand gaming platforms become China's largest mobile gaming platform in the last month, next week we will continue to develop a game of speed.