Analysis of China's five major mainstream film financing take 'wealth' of the Road One of a direct investment fiscal path as a film financing market share of the largest and most common way, the scope of application of the most extensive direct investment. Gu Tong, Managing Director of China Financial Leasing Co., Cultural Industry Investment and Financing Division explained that, under normal circumstances, a direct investment fund investors, authorized to assign the film's future earnings, investment patterns clear, effective quickly. In 'High Fidelity 33 days' for example, the film investment of $ 9 million yuan, its distribution costs 6,000,000 yuan, the total cost of 15 million yuan. 'The vast majority of funds come from Dongyang neoclassical Films Ltd, a direct investment in Beijing Guotai counseling center and 5 Xing'an joint production mechanism.' Cultural Economy Research Institute of the Central University of Finance and Wei Pengju representation.
The film eventually up to 365 million yuan at the box office, if coupled with a network of copyright, audio and video products sales income 10 million yuan, according to the producer of 30% of the total box office revenue calculation, the return on investment of nearly 150 million yuan. 'This is one movie direct investment projects in the most successful cases.' But Wei Pengju also said that the film belongs to the 'big investment, big returns,' the investment type, cast big-budget film projects is still the main objective of direct investment capital. 'Investment capital markets will basically choose has 20 million -4000 million as a bottom, film financing, artistic height investors before investing in major reviews of the movie is not able to stabilize operations, but whether the project has been set up to enter the essence of the operational phase. 'Wei Pengju introduction. Currently direct investment in the film the way include debt investments and the box office is divided into two kinds. 'Debt capital investment will ensure the interests of investors to obtain a fixed income, but the difference of capital investment in the film and little investment in other projects, select the class is relatively small capital investment.' Said Wei Pengju industry tend to be in accordance with the proportion of box office into the form of investment, according to the share box office revenue share, greater risk but the benefits will be even greater. 2 Bank loans Financial Road Zhang Yimou's film 'Jinling 13 hairpin' not only a record for domestic film investment, but a record for domestic bank loans to film projects. Data show that a total investment of 600 million yuan of 'The Flowers of War' was 150 million yuan of bank loans. Investors have the film revealed by the 'Jinling 13 hairpin,' the film caused by bank loans boom has gradually rise, originally did not intend to get involved in the film project bank loans also began to seek partner bank area. '2012 Chinese Film Industry Research Report' (hereinafter referred to as the 'Report') that in 2011, large commercial banks, ICBC, China Construction Bank, Agricultural Bank of China and so has and the Ministry of Culture signed an agreement to build a culture of industrial projects focus recommendation mechanism; Jiangsu Bank, Minsheng Bank, Huaxia Bank, China Merchants Bank and other intangible assets by mortgage and other innovative financial products, to support a large number of film shooting. Although banks are gradually opening film projects for investment loans, but Gu Tong admitted that choosing a bank loan to a small number of film projects the strength of large-scale film and television company's large investment projects mainly because these companies have a strong ability to repay.顾彤强 transfer, bank loans for the first movie, we must find a clear source of repayment, some companies have chosen to film a movie on earnings or other aspects of the business operations of receivables as collateral or repayment source. 'New Picture Film Weiping, chairman of Minsheng Bank loan to get even their own name in real estate are mortgaged to the bank.' Gu Tong said the new screen eventually got grossed about 300 million yuan, Minsheng Bank's loans have been basically pay off. Many investors have said that the current assessment, mortgage critical bottlenecks are encountered in film and television companies to obtain bank loans. Wei Pengju said the film company or a movie project to get the bank loans must provide a valid bank approved collateral, small and medium enterprises is difficult to solve this problem film.
Currently, Tong Gu where the Financial Leasing Co., Ltd., China re-guarantee companies are actively undertake corporate financing guarantee business for the film, as the main compensatory indirect investment in the film. 'These companies do a lot of film and television companies to help solve the difficult problem of film financing, but subsequently also for the film side brings more financing costs.' Wei Pengju admitted that the security company to assume greater risk guarantee, it will follow to receive a percentage of the loan amount guaranteed income, into a relatively large proportion. Financial Road 3 film fund Film Fund as a new investment patterns have begun to wide attention. Data show that as of last November, China has 111 cultural industry fund, the size of the fund has been disclosed 83, equivalent to the total size of 133.045 billion yuan. 'Report' noted that these cultural industry investment funds, including government-led investment funds, industry type investment funds, professional PE, VC investment institutions as well as industry consolidation and other investment funds categories. In China the larger and more active funds in addition to China Film Group Corporation, Shanghai Film Group Corporation and Huayi earlier in the film production and other investors basically have a certain influence in the film industry chain one or more links investors force. However, in the near future, specialized equity funds, investment funds industry consolidation gradually play a greater industrial influence. 'Film Fund scattered bringing together different sources of funds elfen lied cosplay focused on investment. Depending on the agreement within the Fund and investors to determine the proportion of actual final dividend income.' Wei Pengju representation. In Perfect World, for example, it's perfect cultural Communications Limited were invested 110 million yuan and 82.3 million yuan in cash stake in Beijing Xinbao source film investment and Shanghai Baohong new company, the two companies mainly engaged in film and television filming, production and distribution business. After the investment, the perfect space in the first quarter revenues of 625 million yuan last year, an increase of 47%; net profit of 305 million yuan, an increase of 41.6%. Financial Road 4 ad spending last year, China produced 558 feature films, both loss and profit, less than 300 films entered the box office market, nearly half of the other videos from the very beginning to lose the opportunity to compete. For such a high degree of investment risk, more and more companies have chosen to secure television advertising as their main mode of investment in the film. 'From the' big names 'began, a large number of implanted Feng Xiaogang in the movie advertising, in order to obtain pre-revenue.' Wei Pengju said part of the movie with advertising revenue and pre-copyright, etc. before the movie was released on the basic cost recovery, and even get a small amount profit. Gu Tong explained, many foreign investors investment in the film industry, not only because of its film can bring in huge ticket sales, but also because the film media as a means to help companies expand the brand influence, 'Enterprise implant or patch form of advertising into the cinema, saving even offset the company's advertising costs, movie box office business acquired into its net income of almost. ' There are movie investor told reporters, although the form of implants, patches ads to appear in the movie might affect the viewing experience of the audience, but most companies still in the movie for yourself bored looking to advertise, 'When the film side to spare no effort to the nation At the same time the audience propaganda film, but also has put the movie business advertising for the fans, corporate equivalent boon, the investment risk is reduced a lot. '
Financial Road 5 Other financing incomplete statistics show that last year China's investment body filmmaker has more than 1200, and in 2002, China's investment and financing filmmaker fewer than 70. In addition to the above-mentioned four kinds of film financing model, copyright sale, government-funded, etc. are also summarized the primary means for the film industry insiders to get investment. 'With the rise of online video, film and television drama before preparing "final fantasy cosplay " Toupai, will be copyright sale to television or video site, but due to the high investment costs of the film, the big risk, the timing of the sale of copyright vary.' Wei Pengju analysis, Movies sale of copyright, general funds in the film, the script is completed, the basic form only after the crew team in full swing. In addition, government investment due to the relatively small amount, usually one of the major capital investment of small and medium-budget film looking for. '
Overall, the big-budget film on the market because a large amount of money demand, the general will choose Direct Investment, copyright sale, bank credit and other models, small production of films will primarily take aim, government funds, direct investment mode.' Wei Pengju analysis . Although the film investment increasingly cosplay costumes for sale diverse, but there are still a lot of movie producers because of financing difficulties, and ultimately affect the quality of the movie. Last year, the award-winning movie 'Steel Chin' producer Beard told reporters, though before starting the film side has a good script, a good director, but many investors do not see prospects for the development of the film. 'Director Zhang Meng turned left in front of 70,000 yuan, while the side to raise money to start shooting, shooting just over 20 days to only 47 yuan, can not afford even a lunch.' Beard laments, now small and medium cost film due to the huge cost pressure, must be taken within 30-40 days cycle control, otherwise the end can only be reduced to copyright sold to other companies, can not participate in the box office split situation, investors want more movies be able to small and medium enterprises and small and medium-budget film movie into greater confidence and attention.