O2O home improvement giant influx coming businesses how to break through? world network operators [i] Note giants have entered the field of home improvement, home improvement vertical so how do businesses should nest cattle author renovation, for example, to share a four-point proposal:? First, do their own expertise, in order to point; Second, identify the user pain points, the right medicine; and third, to optimize existing resources, integration of supply; fourth, renderings connected users, good communication. Text / Wang Jiwei Related statistics show that the annual increment and home improvement market nearly 3 trillion stock market, online home improvement current trading volume of about 200 billion, less than one tenth of the total, over the next three years will exceed 50 million this number continues to grow.
Currently, the largest online trading accounted for the home country in the world is Japan, reached 20.7%, China increased the renovation market is very big. On the other hand, \u0026 ldquo; Urbanization Construction \u0026 rdquo; the next 10 years will be the country's basic national policy, the length of the domestic market, width and depth are not questioned, and this is another reason why the majority of businessmen to enter the renovated O2O. Meanwhile, the current stage of the country is in the transformation and upgrading of the entire industry, the traditional business model is the traditional impact of the Internet's eyes, Forced its shift to the Internet and information technology direction, which makes online renovated a few years ago has been nearly two years of renovation O2O concepts continue to emerge, constantly being Discussion and Practice. O2O home improvement giant influx in 2015 as the first year of online renovated until now, no prior home improvement areas will be like in 2015 the same year, starting the year on home improvement businesses along with continued funding and on-line news. From the financing point of view, since last July so far, the field of home improvement financing O2O has reached four. July 2014, \u0026 ldquo; geeks US home \u0026 rdquo; is eligible for several ten million yuan A round of financing; February 2015, regulating the family network D round of financing $ 160 million; February 9, 2015, Millet's along for the capital injection 60 million to the loved space; March 9, 2015, Tubal rabbit obtain total $ 200 million joint investment Sequoia, latitude and 58 city; March 17, is eligible for the benefits of installed network Pre-A financing round of millions of dollars. New on-line situation, in January 2015, Sina home improvement O2O platform \u0026 ldquo; grab foreman \u0026 rdquo; on-line; March 17, 2015, Taobao on the line \u0026 ldquo; pole home \u0026 rdquo; decoration O2O platform. Pole home on the line at the beginning, joined the home improvement O2O tear force war, on the line \u0026 ldquo; ultimate decoration 30 days \u0026 rdquo ;. Competition renovation period there millet and seven renovated house, say 20 days to get the former decoration, which said the 18 days finished out. Of course, this line has never lacked price induced, SouFun launched ultimate hardcover 666 yuan / square meters, the introduction of 599 yuan mushroom decoration / m, in the future there "doraemon cosplay " may be a lower offer, but users will pay for it? In addition to this all budding on Play concept eye-catching decoration O2O businesses, including Haier live network, real estate giant Vanke, easy living, etc. are also gearing up O2O home improvement market is not simply to be a decoration company and the value of material suppliers decoration team is able to play. Industry giants and the emergence of more home improvement O2O business, so had to cut into the home improvement renovation plans in the field of business operations some light nest cow decoration feel greater pressure. Giants have entered the field of home improvement, home improvement businesses perpendicular how should I do? Today, we decorated nest cattle, for example, talk with you.
Do their own expertise, to point "dragon ball z wigs " there is hardly any industry to do the whole industry chain into account, the home improvement industry has its own characteristics. Renovation of the middle reaches of the industrial chain in contact with the owners of the company's most capable downstream, while upstream industry chain of home decoration materials manufacturers and merchants can be in contact with the owners of these businesses in the construction of special materials and furniture home more professional installation, decoration company and owners need their home construction. In a previous article about online decoration industry, the Wei Geti through home improvement industry chain decorative materials business, design units, construction units, design, supervision, project managers, intermediaries and so can be cut from the fields they are engaged Decoration O2O, the premise is to have enough resources who, maintaining the high quality, high-quality materials, excellent construction, perfect design is engaged in online renovated premises. This requires that businesses are able to do their own expertise, he began to start from a point to point, and ultimately improve the supply chain of the entire renovation O2O. For example, the nest cow decoration line to this year already accumulated more than 3 million users, and thousands of thousands of designers and construction team, how to sort out these resources to become a long-term supply and demand, and how future access to more sources of supply to constantly improve themselves, an issue to be considered. Identify the pain points users, most home improvement platform remedy intermediaries are doing things now, this model has been somewhat out of date, because the next line of home improvement O2O part has been encroaching into the user's home, the line started to push their businesses the team had already entered the cell door for users to science, which is networked with the renovation before the battle really is not much difference.
Owners renovated, more afraid of two things: First, the lack of transparency in the process of renovation, bloopers owners look before renovation process will not easily understand orders; the second is worried about the high cost of not buy materials and home. This point of view, the major online businesses the ability to obtain the decoration is user trust business under a single premise, allowing the entire renovation process \u0026 ldquo; \u0026 rdquo ;, visualize this point is worth studying, even such as the introduction of nest decoration cow Lynx mall off After the home, the user exchanges with the seller. In fact, for some buyers, the brand is not the only, buy the high cost of commodities is their pain points. Of course, you want to understand the user's cosplay costumes for sale true thoughts, need constant in-depth exchanges, especially between the user and the designer is the first step, the dialogue between the user and the product, it is technically possible to chat through the group and other groups in the form of implementation. This is not to say, we have time to download the nest cow decoration and other decoration applications, with experience related functions. Optimize existing resources, integrated supply businesses early to do the decoration project, the most difficult is the integration of resources. Because the business itself is only part of the decoration of many a point, the user needs is a face, if they can provide the user more goods and services, so that the one-stop solution, many users will consider. Therefore, businesses should as much as possible the integration of resources, supply chain comb each other, at the same time learn to leveraging. Integration of supply, one is sort of their own existing resources, optimization of choice itself can do, and be amplified became dominant; on the other hand is to find ways to make up for their lack of local resources, to discuss cooperation with other channels and is joined to a Decoration platform or early ecology are to be considered. For example, the agreement signed with a store, through the entrance you go out of materials and furniture have a clear price advantage, or as decoration nest cattle sold online as integrated line resources for their own use. Renderings connected users, good communication on home improvement, a user from idea to enjoy the decoration effect, follow the \u0026 ldquo; there are ideas - find renderings - find construction team - buy materials - buy home \u0026 rdquo; is a simple process. Ordinary users to save money mainly involved in the whole process of renovation, the renovation process is most painful; some users do not understand the construction process since the introduction of supervision, the construction process is in line with the supervision process control; a few users will be outsourced to the entire renovation acclaimed brand decoration companies, as long as you can deliver on time. While there are many aspects of the decoration, but almost all of the owners are from the renovation plans in line with the idea started, so renovation renderings is the business owners to communicate important part. In this home improvement project is very popular plug-class importance, we are optimistic about the gallery from the early websites now mobile applications.
Whether Tuba rabbit decoration or renovation plans full of diagrams, or is decorated nest cattle have good performance, Tuba rabbit also recently completed a C round of financing. Renovation plans as the connected users and online media is a natural O2O performance in this round decoration O2O approaching, record home improvement renovation plans class to bear the brunt. In addition to the above points, joined the line of home improvement businesses, it should be noted at the beginning not too much, from the local market began to start, according to the current market in terms of the industry, to do good, a region B round achievement of a company is not a problem a. In addition, the traditional decoration O2O solve the problem of enterprise information, but can not change the weight of the line mode of operation. Every home improvement O2O after completing online information and supply chain transformation, an important development is to put online. The same starting line under the line, those well versed in the field of decoration of adepts itself became an advantage, is not it author Wang Jiwei, micro-channel micro-channel public number mcjave jiwei1122 (edit / world network operators E \u0026 mdash;? LInda, reprint Note Ming author and source)