Samsung, Nokia bolted toward dark horse, said: Legend of Lee Kun-hee of Samsung to create martyrs old age, coupled with Samsung's revenue situation is not satisfactory, let this South Korea's largest chaebol into deep fog haze. In South Korea, you can always remind you in Korea. The street is South Korea's Hyundai Motor, South Korea's Samsung mobile phone on hand, his mouth is South Korea's LG toothpaste \u0026 hellip; \u0026 hellip; in South Korea, saw a similar South Korean instant noodles can think of his words. Wen / Chen edit / i horse he has been a self-enclosed market, than in Japan also closed, support domestic products in Korea probably only the most perfect expression.
Over the years, like South Korea after the Meiji Restoration in Japan: the accumulation of wealth is also faster than the blink of an eye, the chaebol control force more powerful than the government, the people's pursuit of domestic products than the real mother still warm \u0026 hellip; \u0026 hellip; the whole country like a huge steam engine enthusiasm stirred the flames, in constant motion, rising. Recently, however, this enthusiasm is being slowly reduced. Korean feel the sea and flame avalanche of strange worlds: on the one hand, the Korean market is constantly breaking down closed; on the one hand, those who support the Korean chaebol business dreams shrinking empire.
The world has changed, most Korean begin unsettled. End of this year, Apple's mobile phone market share in Korea reached 33 percent, although he has not be able to completely defeat Samsung, but the South Korean people know, this is definitely a plug to the Korean-made mobile phones a Heavenly Sword. Because, before this, Samsung has been the king of the South Korean market unique, even in the Apple phone when the aspirations of the world, South Korea, and he has been a good neighbor north of this home has countless cosplay costumes for sale fans of the company excluded. But this is only a microcosm of the Samsung fading, the story is probably just the beginning. At this moment, Samsung is increasingly over fear, panic, worry clouded. Samsung chairman Lee Kun-hee earlier this year had a lifeless birthday, 74 years old because of his illness, only accept Baiguan blessing on his deathbed. And in the past, is one of the most important celebrations of the Samsung Group considered his birthday celebration, they usually hold massive birthday ladder in Samsung's Shilla Hotel. Samsung's Lee Kun-hee create legendary martyrs old age, coupled with Samsung's revenue situation is not satisfactory, let this deep into South Korea's largest chaebol in haze. October 30, 2014, Samsung Electronics reported a release, third quarter 2014 revenue of 47.4 trillion won, Samsung Electronics, down 19.7%; net profit of 4.2 trillion won, down 48.8 percent. Samsung's revenue, profits have hit a record low since 2012. In the high-end market, Samsung did not repel apple; in the low-end market, they can not eliminate Huawei and millet. While advertising is still wonderful, but Samsung has not been able to launch explosion models of products. 1, the front is too long, loser Samsung has two fronts: one is product line of high-end phones, the basic price with Apple almost. In the high-end price, basically to fight three points:
First, the brand and to force the grid; the second is technology; the third is software experience. Samsung brand more powerful, by advertising Bash, however, the force grid, Samsung is relatively weak, although Samsung's brand value is not low, but the number of large plastic shell will kill his loaded B index. Low-end phones would not have said, is that two advantages: cheap, good performance. In the Chinese market, referred to these two, people first thought is that millet, Huawei \u0026 mdash; functional convergence, the price amazing. 2, the sales do not represent the fans of this, Samsung really should learn about with millet. Substantial sales, but few fans, or fans of Samsung loses power aggregating. I write on this text, just interviewed Samsung executives, he reluctantly said: We sold so many phones a year, but really do not know to whom the. This is a terrible thing? I also just attended NOTE millet phone conference, that is absolutely not inferior rice fanatical EXO fans. In a long-tail era, find your users are important things than anything else. 3, the software does not act, or that there has been no good choice Samsung currently has two choices: First own customized system (Tizen), so not only eliminates the Android licensing fees, but also for their own hardware Gear tailored software such as watches, the system simple and do market differentiation. The first Android-based optimization of its own operating system, and as MIUI, play sound listening to customers, based on their own ideas, but also to get more support.
But now, Samsung Tizen want to publish their own league, but has repeatedly bounced checks. Samsung chairman Lee Kun-hee 4, performance evaluation in the end is the sun or dagger Lee started very early at Samsung internal marketing performance appraisal system, performance management, simple and clear, you give the company more money, you get more revenue. In 1988, Lee has just ascended the throne of the West began to promote the distribution system. Lee considered \u0026 ldquo; incentive pay \u0026 rdquo; is the greatest invention of mankind, but also a big advantage capitalism. After Lee took office, he launched the \u0026 ldquo; Letter reward will reward \u0026 rdquo; incentive wage system, salary paid to management. Samsung Group subsidiaries CEO salary, the basic wage only 25% of the remaining 75% is determined by the performance. But recently, especially with Sony's performance is getting worse, many people began to question the performance appraisal system. Sony former executive director of the robot R \u0026 D leader Doi Zhong Lee wrote articles attacking the performance of the system: business results and financial rewards directly linked to staff remuneration in order to get more work, thus abandoning the heart of innovation. St. Inamori of Japan business also said that he never praised the performance appraisal system, he believes them to obtain satisfaction is most important. Companies need to do is to provide them long-term development of the environment and welfare. Anyway, very few people now work only in a company's life, how many staff performance appraisal system to become instant success, which of course is not conducive to long-term development of the enterprise. 5, since the point is not so much humble cottage on Apple technology companies, but rather that he is a design company more tricky children. It so happened that from Samsung's strategic point of view, they put their competitors to Apple as a technology company. The enemy is not terrible, terrible thing is to find a hypothetical enemy. Compared with Apple, Samsung has the advantage of industry consolidation capabilities, supply chain, perfect, hardware powerful \u0026 hellip; \u0026 hellip; these advantages are any Asian technology companies reach for, like, when a man married, RV is the most important and looks do not be able to accept nausea, a reason. But Samsung apparently fake Apple, the people's attention to the design and marketing up to big style to consumers, which is a fatal mistake, if you do not believe, look at Millet's strategy to understand. In other words, the Samsung Android machine to the next level, but when he aspirations to high-end market, when it lost the Apple phone. 6, lack of concentration, distraction, distraction, or distraction Like Paoniu, swings, certainly not a good outcome. Girls like the most drastic, you do not marry a non-momentum, the market is the same. Samsung has been wavering, or it both ways. On the one hand, they develop their own operating system, along with Apple seems intended to bury Andrews; on the other hand, they earn a huge amount and from Andrews on the bill, could not bear to let go. But you can not have both fish and bear's paw, ultimately one may fail, but the swing is doomed to collapse. 7, wolf cultural heritage can it? Lee is Samsung's second-generation successor, in the business world, he is recognized as the leader of Asia's most wolf. When he had the wrong investment automotive field, then was acquired by Renault Low losses. Lee to bear the loss, his own pocket to make up the gap, and sometimes praiseworthy. In 1993, Lee in his \u0026 ldquo; new business \u0026 rdquo; declaration, with particular emphasis on the quality of management and seeks to change the core, completely change the prevailing \u0026 ldquo; in volume as the center \u0026 rdquo; the idea. \u0026 Ldquo; new business \u0026 rdquo; concept to Samsung employees an unprecedented impact, a lot of people skeptical and comments: \u0026 ldquo; improving quality, "final fantasy cosplay " production dropped how to do? \u0026 Rdquo; In this regard, Lee performance was \u0026 ldquo; \u0026 rdquo ;, an iron fist directly to how to convince those who do not support the reform will be to replace the swap. \u0026 Ldquo; In addition to his wife and children, everything changed. \u0026 Rdquo; this was Lee's words caused a sensation in South Korea, Samsung became the turning point has become an internationally renowned multinational companies.
But now is a new turning point. Lee's son Lee Jae-yong is basically defined as the next successor to Samsung, but handsome male lead in the drama as strong as his ability to father, father excluding Samsung in a strong personal touch and reshape their rule style, It is still a mystery. Samsung's third-generation head of Lee Jae-yong be honest, I have carefully read over Lee's biography, he has been my spiritual idol, although the history of the Samsung consortium is full of great power collusion closed market advantage, kannazuki no miko cosplay South Korea people sought after \u0026 hellip; \u0026 hellip; but Lee is still a great entrepreneur: he took the lead in the introduction of performance appraisal system within the company, he was autocratic, but look accurate. For example, after just six months Apple has just launched smart phones, Samsung launched its own smart phone products; at a time when most of the smart phone handset manufacturers also dismissive \u0026 hellip; \u0026 hellip; so, Lee lay on his deathbed and in trouble Samsung, my heartfelt hope that you will be able to cheer up, I would like to remind Samsung, the problem you encountered, basically in Nokia who rehearsed. From the current situation, according to Samsung, Nokia have gone through basically running all the way pit.