Seif: office supplies fast is king impression tall bell founder Cheng Wei, reveals a conversation between self-confidence and positive. His career is very simple, very simple people, did not see him widespread anxiety entrepreneurs. Perhaps, he is a born optimist. Enter the 'office supplies' in Baidu, immediately showing tens of thousands of office supplies company's sales information, they give the market price of $ 2 pen price 1.8 yuan, and promised delivery. In such a competitive market, known as 'one-stop service,' Seif is how to survive in office? According to research done by Seif, users are most concerned about is not the price but the 'response time', namely the distribution and sale of goods service speed is fast enough.
Seif set up a service station in the Shanghai Railway Station and near Lujiazui, each service station's 'standard' sales + Support + service personnel. Customers within a radius of five kilometers just a phone call within two hours of delivery personnel or after-sales staff will appear in the "digimon cosplay costumes " client's office. In addition to the response rate, the user focus on price, but Seif discovered that if you can meet the user demand for complete product, the price is not so important, because the user does not want to buy a package at this paper, and go there buy the knife. Seif called from rented offices to normal use, in addition to the decoration, the other can get to them. Seif's products not only covers office furniture, equipment, supplies, plants and other basic products, including employee benefits, business gifts and other items related to almost all the procurement office. Purchasing office accounting and settlement process because it involves the need for a credit period, users can enjoy Seif month period account.
Seif founder Chung Cheng Wei university after graduation to enter cosplay costumes for sale the largest US office supplies company Staples bigger sales customers, three years to achieve branch vice president, and later entered the Omega, Nike and other multinational companies doing sales channels. The end of 2009, Cheng Wei Zhong resigned entrepreneurship, he wanted a Chinese office supplies 'of large companies.' His 'big company' is defined to cover the major second-tier cities. America's two largest office products company with annual sales total about $ 40 billion, while China's two largest total sales of only a billion yuan. 'Although the market is very big, but the generally low level of practitioners, or wholesale, retail routine.' Chung Cheng Wei said.
After Seif with the concept of service and consultant to do the retail industry, sales staff will be developed to come to visit customers to understand business procurement and distribution habits, we entered into a collaboration usually signed a one-year purchase contract, and we will continue in the cooperation process Improved methods to enhance the quality of service. Seif also purchase proposals put forward by virtue of professional knowledge to the user, if it is a new company, the service even more valuable to just give budget "sengoku basara cosplay " and needs, Seif will be able to list the shopping list, for example, you need to a low, medium or high-speed printers, Seif will help you choose the right. With experience accumulated bell Cheng Wei summed procurement of office supplies core is 'to allow users to buy the right thing in the shortest time.'
He plans to set up eight service stations in Shanghai, covering the main office concentrated area, and then to expand nationwide services range from major cities such as Beijing, Guangzhou and Shenzhen. When the service station reaches a certain size, the customer if there is a branch in other cities, you do not have to re-find suppliers, enables unified management of administrative procurement by Seif, do accounting transparency. Seif is not that price, a premium on service models get user acceptance, renewal rate close to 100%. Sometimes rush orders, may be just a box of refills, but very anxious, even this clock Cheng Wei will personally drive to deliver, in order to allow users to form dependency. With the expansion, the delivery of manpower and logistics costs will rapidly come out, Seif must use process optimization to reduce costs.