Physical retailers exactly how to treat e-commerce [Note] i world network operators over the past decade, along with advances in information technology upgrades and the Internet, e-commerce industry to flourish, almost achieved for the various industries of the national economy and penetration of radiation, including the impact on the retail business and transformation particularly prominent, broad interest, this article will be to test the waters of the current review and practice what entities retail e-commerce.
Text / Wang Lei Teng The survey by the Shanghai Commercial Information Center design and implementation, a total of 104 retail enterprises access entity, covering department stores, shopping malls, supermarkets, specialty stores, restaurants, market and other key formats. Survey samples to medium-sized enterprises, both single sales giants, there are the chain leaders. The main findings are the following highlights 4 areas: nearly as physical retailers felt the impact of e-commerce; Qicheng physical retailers have been carried out to varying degrees, online business, or related programs; retailers' e-commerce applications has remained mostly In the promotion stage; entity commercial application of e-commerce is still facing more theoretical than practice, the concept of more effective embarrassment. Through this survey cosplay costumes for sale can be found: e-commerce applications and-mortar retailers and online business has been in full swing, but the level of development between enterprises is not yet balanced, in practice, it is still faced with confusion and bottlenecks, mainly in two major aspects: First, we must not conduct e-commerce. Practice has proved that not all e-commerce companies can maintain growth momentum, but not all e-commerce retailer's transition entity can be successful. Whether to get involved in e-commerce, corporate entities should be made to locate and determine the characteristics and their own business, according to industry conditions. The second is how to conduct e-commerce.
E-commerce is not just online sales, but to carry out traffic analysis, target customer analysis, consumer behavior analysis of large data research, and ultimately achieve precision marketing and sales online and arranged a closed loop through the online information collection equipment, software. E-commerce applications and-mortar retailers should be from the point and the "final fantasy cosplay " surface, it runs through;
lane should be integration rather "tales of the abyss cosplay " than operating their own array. Moreover, not every retailer should specializes in e-commerce business, commercial areas more urgent professional service providers and scientific and efficient solutions to serve enterprise restructuring and development entity. (Edit / world network operators Ma Xiaodan, article from the SocialBeta, after i world network operators editor, please indicate the source and author)