Kevin Kelly Oral: What brought subversive techniques? China will stand the mobile Internet wave peak car overlord General Motors is not subvert it? Honda proved this not true; IBM is not to subvert it? Microsoft also said it was not the case. Now once subvert others faced upstart waves threatened, i dark horse this very well. Especially in the business tide hit today, I have to say 'subversive technology' infinite power really daunting. American founding editor of Wired magazine, 'runaway' author Kevin Kelly (Kevin Kelly) to subvert the technology has its own views. Around the 'subversive art' theme, Kevin Kelly's speech is mainly composed of three parts, the first part refers to Honda general subversion, subversion Microsoft IBM, Google,
Microsoft subversion similar cases indicates that the external style, edge style with innovation subversive force. The second part of Kevin Kelly gives his thought edge innovation that have in common: low-quality, high-risk, low-margin, small market, the market has not been confirmed, Kevin Kelly pointed out that it is precisely because these Let the big companies with the common internal edge innovation becomes relatively difficult, thus many disruptive innovations in fact most of them are produced from the outside, while the external type of innovation, is dominated by a large number of initially ignored by large companies in emerging start-up companies. Finally, Kevin Kelly include those based on what he considers the future of the mobile Internet, you can have disruptive power of technology, such as large data, the depth of learning, speech intelligence, surveillance equipment, 3D printing, artificial intelligence, P2P, virtual currency Wait. In Kevin Kelly provided a large number of cutting-edge view of Kevin Kelly some ideas about China quite worth pondering, Kevin Kelly said that China's development in the mobile Internet field will help China in this field technology to achieve world-class height, China's unique manufacturing background, will help China become a leader in 3D printing technology. After those subversive techniques were panoramic scanning, Kevin Kelly gives him a summary of the current development pattern, and during this intriguing, then, you can see Kevin Kelly's becoming Kevin Kelly's tips. 'The future is incredible, must often impossible to believe, belongs to the 20 years after the greatest product has not been found, so you are not late.' Kevin Kelly said. Kevin Kelly Lecture site: 1800, sailing is considered a high-tech, which uses the free energy of the wind to sail, and was the first steamship small and short and expensive, unreliable, but the steamboat unique The place is traveling upstream, but after continuous improvement (relentless improvement), steamships more mature technology, lower costs, sailboat began to decline, steamships will be sailing out of the market; in 1946, Detroit has the highest technology in the car,
At that time Mr. Honda, Japan's electric system is installed on the bike, Detroit think it insignificant, just a toy, to 1963, the world's leading Cadillac, GM profits high, while Mr. Honda created the first Honda car, did not pay attention to Detroit They think it is just a small project. However, after continuous improvement, Honda more advanced, small cars are more efficient than conventional carts engine result, GM bankruptcy, Honda continues to profit; another example, the beginning of the printer is printing from small dots, the printing industry has not considered point matrix, through continuous improvement, past the heavy dot matrix printer is replaced by the line; another example, IBM was very leading technology, no one enemy, but there was a university student manufactured by the Altair, this humble project was created by Bill Gates, IBM completely ignored him, through continuous improvement, with Microsoft for Windows. IBM is a software company to subvert, rather than a computer manufacturing company. Proper hardware and software is IBM and Microsoft monopoly, everything seems impossible when Google came out, the search engine by Microsoft belittled, they underestimated the ability to search, Google is now more than just a search engine. So, now Cosplay Costumes any company can do to subvert Google, Apple, Facebook, Dropbox, or Tencent, Alibaba? So, disruptive technologies (disruptive technology) always occur, and the emergence from the edge of the place. It is after a preliminary innovation, continuous improvement, reaching the lowest customer satisfaction, all of a sudden the market opens.
At first, these disruptive technologies have these characteristics: low quality, high-risk, low-profit, small market, has not been confirmed. No one wants clips on wigs to enter. But start-up companies have no choice, because they do not have money, customers and technology. These marginal areas are startups breakthrough, which is why start-ups can easily subvert our current technology. There is a modest company to maximize (maximize fitness): continue to grow, to achieve the most peak, the highest fitness, and disruptive technologies in the bottom occurs, occurs at a very low degree of adaptation, it is close to destruction, bankruptcies and failures, most start-up companies are forced to stay in these lots. All companies want higher profits, and now there is a 'rugged landscape,' you see the highest mountain, and tomorrow will appear more lofty mountains, other areas will have to update the technology and create appears: you do sailing the sudden appearance of steamships, you are bigger car, suddenly the car, you are doing traditional printing, digital printing suddenly appeared. Here, you have to 'lower achieve differentiation (devolve to different)': after the company reached its peak, to reduce their field, to the edge of the area, resulting in differentiation. Some large companies are highly profitable market if attempts to marginalize what it may not accept, because it close to the destruction of large and successful companies who have disruptive technology is very difficult. Subversion of the largest mobile phone from the phone itself will not! Subversion must have come from outside. I'll tell you some of the disruptive technology beyond the mobile phone industry: a big data era: in 2050, the amount of information will reach one million trillion trillion, large enough beyond our description of the scope of its expansion is explosive, so your business now is a data business! Timely and scale new numerical operations, we are at the beginning of a new era: on the customer's data and your customers as valuable, keep moving data to ensure that it can be shared by two, the cloud: shared resources, cloud computing and Cloud Storage and interpersonal network effect: 1000 square feet of data is greater than two 500 square feet of data are added, so to create a larger social network and cloud reserve. Cloud data is no limit (as-if-infinity), the exponential growth; it costs to zero (as-if-zero), continue to decline. So there are very important numbers: 0 and without limits. Now is the integration of 'cloud' is no longer limited right to use, you can easily access and use rights better than the ownership right, do not buy things directly buy access rights. Third, the quantification of life: technology products can record tracking body, life, behavior, health, wearable device, quantify, implantable body, whatever you can quantify what people already in use. Health sensors, Apple's smart watch, you can change drug use. After the medical life, whether for their own health you will have a basic concept. You can control your cholesterol, heart rate, you can see signs of illness, so they know what is your normal state. You can also make use of genetic data, the manufacturing of personalized medicine for your specialized production.
Fourth, the ubiquitous track: camera everywhere, plus 60 million digital surveillance camera phone. Once the interesting thing happened, it was recorded, it is stored in the cloud, we voluntarily be recorded and tracked, social networks can automatically search for our position; mutual monitoring, we know who is positioning himself, who in track, which is two-way interaction . Fifth, wearable devices: Google glasses and contact lenses, technological innovation clothes, clothes touch, touch the body, check your posture, correct posture, etc., these products can help people with disabilities, with these products, you you can see the data in the world over the real world, you can get these things real data, while the perception of virtual worlds and the real world. Sixth, the new interface: 'Minority Report,' the movie, Tom Cruise, physically linking data, using gestures to command, 'Iron Man' Similarly, Downey with your fingers touch the virtual 3D image. And now the Samsung Galaxy range can track your eyes, where you see it to know. Eye-tracking-based technology for analyzing readers concerns, automatically adapts to the size, automatically adjusting screen such as watching movies, analysis emotions. All the things you look at are watching you. Voice control, IBM is developing a software, by voice to tell the phone what to do, real-time translation. Brain computer, then wear a helmet to control things by consciousness, this technology has not matured, these things are not very mainstream, very marginal, more like toys.
But they are disruptive technology. Seven, telepresence technology: for example, the doctor can then diagnose virtual imaging, as well as Oculus Rift glasses, wearing glasses oculus rift, 360-degree immersion, in medicine, games, undersea exploration, space exploration will bring subversion. Doctors put Google glass, remote diagnostics. Our lives have screens everywhere, buildings, aircraft screen on the back seat, or even bend the rotation, there will be more next screen. A person has more than three or four screens, this is an era of multiple screens. E-books, the traditional is flat, but if the screen can bend, can be the same as a paper book page. Even have no screen display: it appears in the window and windshield. We are screen people: no longer surrounded by books and texts, but is surrounded by screens. Eight, 3D printing: 3D very quickly improve its manufacturing in subversion, not only the giant wind fantasy wigs manufacturing machine, as well as gadgets. Manufacturing unable to complete the shape can be done. Large industrial products can be printed. 3D printer can even print your own.
Hardware equal software, substance material can operate as software. China will become the leader in 3D printing. It is disruptive technology to solve manufacturing problems. Nine, artificial intelligence, I do not have the words to describe people's wisdom, because technically we need more intelligent than wisdom, we have a more clever intelligent systems, such as Siri, unmanned vehicles and drones, They can also make better use of these machines than humans. It is not a conscious and feeling creatures, but very smart and sensitive machine that can do two things, smarter than humans. The intelligence to cloud services, you can buy this smart, acquired from the clouds, do not need to create their own. The thing is, after you buy will use it for? Can be translated, you can play games. This will form the network effect of people using AI's more, it is more intelligent, more intelligent, more ease of use too. Ten, electronic money: money as the value of the past, and now the money as a communication tool: sharing, collaboration, tracking, communication, notes, logo.
Bitcoin currency is encrypted, you can achieve P2P net loan platform. Wallet more communication tool that Money is eleven, network security: an opportunity and a threat, such as Facebook is really the name, iPhone fingerprint authentication, the network war between nations, smart phones and other malicious software. Twelve, to raise the public: a market research methods, as well as to raise public equity, companies can raise from the public by the consumer. The future is what kind of phone? It is smaller, more intimate, in the clothes, in the body. The future is incredible, we must often impossible to believe, it belongs to the 20 years after the greatest product has not yet been invented. Therefore, you are not late. Source: good company