Lynx CEO serrucho: into the deep water, 5 big cat Reform Strategy 2014 days [i world network operators Note] April 15, 2014, the Lynx 2014 Lynx held strategic conference in Hangzhou. The conference to \u0026 ldquo; yet Lynx on purchased \u0026 rdquo; theme, Lynx president Qiao Feng said the Internet B2C electric business development has entered the deep water, in 2014 the Lynx will be the fashion brand, industry verticalization Member value, wireless personalized service stratified into strategic direction. Oral / Lynx CEO serrucho edit / i world network operators today as head of the Lynx, let me introduce the 2014 Lynx for the positioning of the Group and, in this position, the Lynx will be how to do it. Today, content with the simple words summed up, it is \u0026 ldquo; Five \u0026 rdquo ;. A brand fashion this year, Alibaba Group to Lynx hope is now positioned closer to fashion. Fashion easiest to understand, is there hope Lynx became the most e-commerce brand fashion landmark.
Now China's main criteria for the classification of a second-tier consumer groups have some differences, the latest standards we borrowed is called the core area of City may not be the traditional geographical sense here, for the second and third tier cities in Yangtze River Delta, Bohai Bay, for example Qingdao In a city which, Lynx and Lynx proportion of consumers in this market brand influence, will become the core indicators of fiscal year 2015 the Group of Lynx assessment. What year is it done? \u0026 Ldquo; two new a pro one \u0026 rdquo; still persist. Two new is the new spring and summer and winter, a promotion is a big promotion in June, a festival that is double eleven shopping festival, which will not change, this is a lot of friends in the past one to two years in fit. This year we are not only two-eleven to do at home, even to go to work abroad, whether in Europe or the United States, we have some influential cooperation, in these countries the Lynx brand started. At the same time, we put a new spring and summer and winter, truly landmark interconnection. We have spent five years to make a two-eleven, but the Lynx in addition to two-eleven, also have the courage to make the new and current events belong to the new e-commerce platform. From 2014 on a new beginning, we have to sell another hot spot except on the Internet. We will try to go with the business of the future of e-commerce to create something new release, only if we strive to create a new business under the new on the Internet.
The second thing is \u0026 ldquo; 1, brand \u0026 rdquo ;. Help Lynx past the brand or to be called to help two-eleven, the wish to help brands make the brand a particular holiday. If brands have such thoughts, Lynx including Ali Group, it will match resources to help brands form the core of the brand in the Lynx own a two-eleven. At different points in time, making their own brand with consumers belong to interactive festival. The name of our day is tentatively scheduled for a brand, as one day, I hope each vertical business brands include the idea of brands can communicate with us. In addition to the two-eleven, in different time periods, different brands belong to brands and consumers can be formed with the carnival festival. The third thing, year-round fashion. In fact, last year we use the \u0026 ldquo; still Lynx, to purchase the \u0026 rdquo; these six words when we really did not expect to use \u0026 ldquo; still \u0026 rdquo; the word this year is to strengthen the core of the concept of fashion. In the past we put forward \u0026 ldquo; quality, stylish, diversified \u0026 rdquo; but in 2014, I would like to refresh the brand's understanding of the Lynx. We will not ignore the needs of the brand, not ignore consumer demand, we are the different grades of attitude to do it. High-end high-end evaluation, when every consumer to buy, he is to have understanding of fashion, there is a requirement for quality, these consumers are we going to do this year. I hope the next day the cat on the purchase of goods every consumer, he can confidently say that I am a Cosplay Costumes fashion person, I think I was able to choose the most fashionable merchandise \u0026 mdash in China's e-commerce sites most fashionable inside; \u0026 mdash; this is our core concept of this year. I hope Lynx all teams in this direction really step forward. We can accept some short-term selling pressure, but this year's Lynx must go step further on first-tier cities. I hope you can say the people around him, the day the cat is really fashionable. Second, the industry verticalization year Lynx second development, called the industry verticalization. We have vertical channels, each vertical line have their own thinking. Share with you today is that we go down the front walk a little, from investment to back-end services, and we are more closely tied to the vertical line of business.
Because the investment from the front are vertical experience, hope you can give in the vertical line Lynx platform to provide consumers with various different feelings, make industry characteristics of the different categories to help consumers have a better experience. The future of e-commerce, will shift from past price-sensitive service-sensitive, while a burst angel wigs second-tier consumer groups in this area needs far more than the current service platform can provide. Let these people be satisfied, it is necessary in the service, the quality, so that consumers get a better diversification of revenue on the assumption that to give him enough space in the front, what kind of businesses that can provide the kind of service, Let them enjoy this differentiated experience. Third, members of the value of Alibaba there are many members, brands hope and potential users closer together, but also willing Lynx cat belonging to a member of the real whole day out and brands together to try to really dig consumer demand. We believe that these members are both members of the Lynx is also a member of all brands, consumers can get better in our service platform, not only Lynx do, but also to work together with us to do business. Consumers are willing to back us buy more, in fact, this is for members to maximize the value. This year we will be developing on the value of the members are willing to work together with the brands to find their users do special customized services for these users, try to give consumers a different experience. These attempts for the future development of electronic business Hao, Ye Hao for retail development, which is a direction. I believe in e-commerce, Alibaba will be walking in the front, the Chinese e-commerce retail, we have seen by new subscriber growth, the future of e-commerce can not become the mainstream way, we have to think how to let consumers buy More, how to make consumers more willing to go back, which is the subject of our next focus on. In other words, only the members of the value embodied in Lynx, members will feel that he is here is valuable. This is why we proposed to allow the Lynx members really feel my T1, T2, T3 service standards of different reasons for this. Another focus is to get through this year to do online and offline value.
Real member if he buy brand online and offline, can pass up points and other things, I believe that loyalty and stickiness will be a greater degree of amplification for. Including vertical markets, baby programs, which are worth of attempts, this year will spare no effort to do so. Trying them, to make some special belonging Lynx products, or some applications able to give to the present day cat consumer groups. Fourth, the wireless personalized I've been asking myself, Ali has a Taobao client, what is the value of the client's day cat? This year, the wireless terminal Lynx's do two things: one is the core of the brand, the second is consumer preference. We want the focus to think about is how to make each of the different wireless consumers to pay attention to his favorite brand, understand the brand brand dynamics. For example, I told GSTAR the brand communication, on the one hand I can understand the first time something new on GSTAR this brand, but on the other hand, as a decade of customers, I hope that by moving to the end of the store, because of his loyalty to enjoy a discount, which is the wireless side need to think about. Another is when a user does not understand the brand, the mobile client can have on brand awareness of opportunities for everyone in addition to buy things, you can also look at using a mobile phone when there is no fun.
This idea has been owned brands, just before the Internet by advertising CPM impression, but if we can do it more accurately, the value of this conversion is completely different. For the Lynx, a wireless technology need to think about what the real direction of associate brands with consumers, through better brands. Since the days of cat outside in addition to a large number of members, there are enough brands, flagship stores in this platform, these brands for members to understand, even said that the members of the service is far beyond our capacity, we are willing to work together to help the consumer and brands to gain better value. Ali's wireless team is doing with all the brands together deeper integration, which also includes O2O attempt.
How about we try to use the entire Ali Group's understanding of the data and the data in the mining and brands of mining user's truly better. Our ideal is that users kekkaishi cosplay come up with the phone to see the Lynx, they can be personalized in here and see something you like, you can also see what other people like, and brand marketing from the past single fashion has become more diversified, personalized, able to master the preferences of different consumer groups, to communicate with consumers deeper. V. Service stratification Lynx tiered service or not? The question I have been thinking, Lynx must serve. Currently, I think the service according to different consumers to provide different services. Now more formats, businesses and consumers can not form a unified perception. But then, if there is no consumer has an identification is difficult, this year we will help businesses to provide different services to different customers, it will provide the data mining system standards. We do not want everyone below these services, but we hope to do this together with the business standards, such as commodities on the Lynx, in the end is sent or three days to five days, we can and businesses together to build a basic standard so this standard gradually to meet the needs of consumers development. We must continue to improve service, there will be tiered service requirements in the future maybe we investment, you should not rule out the future to provide 7 \u0026 times; capacity 24 hours customer service. Improve the quality of service provided that you have to have this capability, if you do not have this service capabilities, Lynx will not give you the learning process, but the beginning of the business from the entrance, you will need to provide consumers with a relatively average level of service experience. We will certainly leave if e-commerce did not mention this, consumers can not get service experience Lynx. Or service less standardized, not clear enough, the consumer perception Lynx could not bring value to him when, as will leave. In addition, the same platform for different businesses there is no standard is not acceptable.
The future we will go into a second-tier cities to develop, these consumers may not be the most sensitive to price, to see who can provide a better service to where to buy. Lynx and business services are the most fancy, only consumer satisfaction, our brand will develop better. Future electricity supplier must not price-driven market, it will be sensitive to consumption from the price sensitivity. In this process, we should really inside the Lynx system to provide better services to consumers. This is also the basis of the past five years on, we need to go a step farther team. Today's Lynx has come to reform the deepwater area, able to attract consumers are attracted to, and rely purely demographic dividend and e-commerce has seen bottlenecks. China is not like the next decade has been done a decade ago, when the electricity supplier, the whole of China is your consumers. Today, if consumers leave a bad experience here, and we have to think about how many products we have to take in order to put him invited back. Instead of them, please come back, why not put here where members still do a little service, it may only do a little bit will have a big harvest. Previously, we calculated that: a new user cost is 300 yuan, while the back one has left the user will not cost less than 300 dollars, we are going to let him leave, to go with ultra cost $ 300 to make he came back to let everyone in all operating costs inside and really come up with some personnel costs, a portion of the real resources to provide consumers with better services and provide better service? I believe that this principle includes all of our employees we all know. We want to lead all of our Lynx team, in this process of genuine reform of the deepwater area destined to go, make extensive, up to the refinement of the transition, so that consumers get a better experience. I believe that consumers are able to appreciate our good intentions, I believe the future Lynx in the optimization process will achieve the desired overall platform, Lynx will certainly make quality Chinese fashion e-commerce industry inside pluralism a landmark of this type of company.
Only in this way can we help the brand in e-commerce go one step further, rather than continue to bargain on top of price competition so that consumers get more inexpensive goods. Low-cost high-value services can not be, because the service is paid. We want to tell you, this service is valuable to tell others what is getting better and better, regardless of his field of electronic business in the traditional retail still in. (This article first appeared in the i world network operators, all reproduced, please indicate the author and source) Recommended reading 'Lynx CEO serrucho: into the deep water, 5 big cat 2014 days reform strategy', 'Qiao Feng dialogue: 2014, days cat how to change? '' Brand, true to your spring! '