Rely on large data successful Netflix business model on three key points: Anyone, Anytime, Anywhere! When ? Korean fans, even if broadcast twice a week, you still chase chase progress very painful, right? US TV viewers per season and other drama off the air return, you should want to force the crew to fly to the United States immediately started Cosplay Costumes now!
But if you, like me, see the online movie rental company Netflix launched the album, as long as 24 hours without sleep, you can read a full season le chevalier deon cosplay of US drama Hello - because their homemade album 'house of cards' in the launch of the Inter, on an unprecedented put an entire season, all 13 episodes on the network ?? put people to watch it! do not chase progress, and so the return of feeling, really great! Why directed 'house of cards' in directing David Fincher Odd willing to play with them, do not have any secret magic Netflix, you can ensure that a certain big selling album, and is a full season, 13 episodes are Arctic Monkeys?
They knew people would want to see the 'house of cards' that political drama, but also know if the album was directed by David Fincher, one must show up; this was not to read the newspapers to know the political drama being rammed or David Fincher is red, all Netflix made adequate access Big Data applications! let me down with 'anyone, anytime, anywhere' and introduce three points, Netflix DVD rentals to launch this from homemade album 'House of Cards' (house of cards) of the company, in the play is what the new business strategy and model . Netflix a creation, to break the rules of online video market is a former Netflix online DVD rental by mail service company, was established in 1977 in California, with the evolution of the Internet and information technology developed, Netflix's subscribers reached 2,920 Wan More than HBO's 28.7 million; in addition, according to market research firm Sandvine report, download it accounted for 32.25% of US online downloads, overwhelmingly occupy the first place. Netflix is now not only provide online movie rental and movie recommendation service, is to launch a comprehensive entertainment company made an album, its business model has the following main points: 1. Fast and cheap online DVD rental service by mail: break The original monolithic rental mode, into innovative monthly services, there is no expiration date and no delay fines, consumers no longer have to worry about also tablets. After the election of the line to see the film, a few days after Netflix will use its distribution network, mailed within one day. (This business model also applied for a patent, and bring accused Blockbuster) 2 online movie recommendation system: the use of data analysis, based on past consumer film reviews, predict the next user will want to see what kind of movie, Therefore, the development of the Netflix Cinematch movie recommendation engine (video recommendation engine), the use of Big data and Data mining, consumers Promoted Videos. Anyone: Netflix have all the user's behavior and preferences according to Salon.com, Netflix have all the user's behavior and preferences, each click, play, pause, fast forward, playback, viewing time, the number of cycles, will become a event (event). In addition, each film will add a different label, such as director, actor, screenwriter, producer, type, circumstances, etc., these records will be kept down, and the back-end of each import data for data analysis. According to official data, 75% of users, most accept the Netflix movie recommendations. So Netflix With this data analysis, to the user to ask questions, like whether or not to see political drama (political thrillers)? Like to see whether the political drama of the people like to see David Fincher's film? Through a simple question assumptions, to find the proportion of the user's preferences for self-album 'house of cards' to find a great chance of watching the target customers. ('House of cards' is the theme of an American political drama, adapted from the 1991 premiere of the BBC series of the same name by Netflix to invest $ 100 million production, will broadcast the second season.) Anytime: through mobile devices, people at all times looking Drama, no longer loyal to the front of the TV in the end Netflix grasp how much data? According Giga.com reported in 2012, Netflix has over 25 million users worldwide, the daily average of 30 million hits, play, pause , fast forward, playback, evaluation of the behavior of 4,000,000 times, three million times the search operation. In these data, Netflix discover users' habits are changing, with the popularity of Internet video streaming service, more and more people to watch the movie in peace ?? phone board, people are no longer struggling to keep in front of the television waiting for the Album broadcast, but look like a photo album complete season. The behavior described above is the 'pot family drama' (binge viewing) performance, according to marketingcharts.com reports, 78% of Americans have their own movie viewing trip planning, 62% of people will watch more than one set, while binge viewing behavior among young people is particularly evident. Spotted the 'pot drama family' are popular, Netflix challenge its marketing business model and traditional TV, breath launched the whole season, 'house of cards', but launched the 'Try Us Free' service.
According to TechCruch reports, Look at one million users, less than 8,000 people, after watching cancellation; in addition, 10% of Netflix users watch a 'house of cards', and on average watched six episodes, and this Ministry album also attracted more consumers subscribe to Netflix's service. Anywhere: as long as the device can access the Internet, where you can turn on the TV Drama in addition to the use of Netflix's services, you can also watch videos on PS3, Xbox, Wii, PC, laptop, tablet PCs, smart phones and other different devices . Netflix founder and CEO Reed Hastings noted that the network TV and App will replace lucky star wigs traditional TV, Cable TV subscribers will continue to decrease, consumers tend to use different devices, anytime, anywhere to watch movies, this trend should be established on the high-speed network, high-speed network will be the focus of future development. And Netflix is also important to find the cloud service, announced in March it would spend at $ 100,000 held 'Netflix Cloud Prize' Global competition, expect a better cloud experience for the user through the contest. Currently available to developers worldwide invitation and held on GitHub. In addition, Netflix recently announced that it would stop issuing API key, do not accept the new API application, and all this is in order to focus on its users' viewing experience and hope that all users can use the service to watch movies on different equipment. Netflix will also launch 'house of cards' in the second quarter, 'Arrested Development' and many other album this year, and with the launch of DreamWorks Animation 'Turbo: FAST'. Netflix is moving towards all-round entertainment company route, perhaps next year will be able to see their home movies made herein do not necessarily 'TechOrange?' And 'i dark horse,' co-produced, the original address:! written by TechOrange.