The 2012 Mobile Internet Lost on Journey! recently learned, 'Lost on Journey' and 'Thai embarrassed' at the box office exceeded 10 billion mark, called the most successful one in recent years, New Year Grand Theatre, the show's success is not accidental, from a plot perspective, It breaks through the constraints of traditional life, to achieve a lot in everyday life difficult to complete the plot, with humorous elements, naturally attracted the attention of a wide audience. However, from the perspective of IT people, most in line with this story section of the audience, I am afraid to belong to the mobile Internet entrepreneurs. Internet one entitled '2012 doomsday ultimate inventory: the 10 dead APP' articles attracted wide attention in the industry, because it is the article directly reflects the 2012 mobile Internet entrepreneurs to survive \u0026 ldquo; Jiong \u0026 rdquo; state, I guess Many entrepreneurs looking '
Thai embarrassing', you should be able to find some of their own shadow. To this end, we may count from several angles at the 2012 Mobile Internet \u0026 ldquo; \u0026 rdquo ;, embarrassing phase and look ahead to 2013 development of mobile Internet. Entrepreneurs: Dream out of reach for the majority of the mobile Internet entrepreneurs are quite looking forward to this new industry, in their eyes, Steve Jobs is an indelible image, many people even dream of becoming the second Steve Jobs, and when they tread Venture into the journey, and when back to reality from the ideal, found that the dream seems to be out of reach. In the '2012 Ultimate Doom inventory: the 10 dead APP' Was this article, mentioned a total of 10 models APP, originated from various sources, there is a separate start-up team, also attached to the branches of large Internet companies. The same is mostly these APP \u0026 ldquo; \u0026 rdquo ;, unknown to most users, whose names are unfamiliar, almost no impression, and its users naturally pitiful. APP these less successful final outcome is not very good nature, in addition to being acquired by Baidu dessert was considered an ideal destination, other APP is not so lucky, if you can not continue, can only advance close hand, seek early relief. I believe most of the mobile Internet entrepreneurs throughout 2012 life is not good too, just above the 10 APP typical, more APP will be submerged in Cosplay Costumes the rapid development of mobile Internet arena. Because for them, the accumulation of the user is only a preliminary procedure, when the user has accumulated to a certain size, they also need to introduce an effective business model, once the delay is not profitable, with no venture capital injection, then, is soon it will be unsustainable. We called them the end 2012, no exaggeration, of course, in 2013, there may be entrepreneurs continue to pour in, but it still does not change the status of the industry, because there are more entrepreneurs to discover their original dream It is so far away. Investors: rather icing on the cake, never timely in recent years, venture capitalists have always abide by the principle ------ \u0026 ldquo; rather icing on the cake, never timely \u0026 rdquo ;, the mobile Internet field, the principle embodied in the head.
And other businesses, and now almost no venture capital to take the initiative to explore the possible success of the entrepreneurial team, because the market has moved from \u0026 ldquo; Blue Ocean \u0026 rdquo; the evolution of \u0026 ldquo; Red \u0026 rdquo ;. Apple iPhone launch early mobile applications is not yet over, spend a few weeks or months to develop an interesting or useful application allows users to \u0026 ldquo; \u0026 rdquo ;, early adopters may be the next \u0026 ldquo; \u0026 rdquo ;, Angry Birds attract VC's attention. But now, the application iOS and Android platforms are up to about 700,000. From the fore, easier said than done? To some extent, the rapid development of mobile Internet is a double edged sword, because more mobile entrepreneurs can not keep pace with the rapid development of industry, so it is ruthlessly eliminated. Venture also gradually recognized this problem, so, for this seemingly popular areas, more and more investors choose to wait and see.
It is clear report on the first half of 2012 to the latest data show that China's mobile Internet industry investment event disclosure 30, of which disclose the investment amount of the investment case number 17 onwards, the disclosure of the total investment amount of approximately 378 million US dollars, the average single the amount of investment kateky hitman reborn wigs of about 22.25 million US dollars. This data looks quite gratifying, however, represent only the situation in the first half of 2012, there are indications that the risk of the investment enthusiasm of the mobile Internet is gradually faded, and once lost confidence and enthusiasm, in 2013 mobile Internet could become a risk investment can not exceed the limits. User: Apply too much spoiled for choice for users, and now the development of mobile Internet industry, there are some signs of excess, just mentioned, application iOS and Android platforms are up to about 700,000, but you really need to apply perhaps only several, the majority of applications either do not need, or similar, can not be fully occupied by the user's phone. Therefore, the flood of applications will allow users to Tiao, and not allow them to maintain sustained enthusiasm. So, now generally follows the user basically only way to get applications: First, by recommendation by friends, friends as well as the recommended application stores; the second is to rely on ads, many applications may attract the user's attention.
But this is not absolute, when users find some applications do not meet their needs, they will mercilessly unloaded from their phones, eventually leaving only the core of several applications on the phone. Industry: grad Throughout the mobile Internet industry, you can use \u0026 ldquo; grad \u0026 rdquo; to describe, because the industry there are some winners, but unfortunately, less joy, worry more. In fact, mobile Internet and traditional Internet, and there is no fundamental difference, resources and business users are school uniform more likely to become bigger and stronger, it is not a stand on the same starting line of the race. Industry generally believe that the average life expectancy of an APP only 10 months, in 2013 mobile Internet companies continue to face a wide range of closures, the industry will accelerate into the phase-out period, the estimated 50 percent of the worst-APP will die. Although this somewhat pessimistic view, but it's true, because even as the micro-channel so powerful APP, also failed to fully commercialize, achieve profitability, the other, more weak APP, it wants to make money will undoubtedly be more difficult . For 2013 in terms of mobile Internet, continue writing 'Lost on Journey' Perhaps more realistic. Via i dark horse By Wang Yi, see