Overrated micro letter! i dark horse REVIEW: Mobile Internet is currently the largest micro aura that letter, but after I read a lot of opinions, found that the product is significantly overvalued. Although Zhang Xiaolong has been a myth, but he also took the occasion of Mr. Ma's ass what to say, 'Mr. Cosplay Costumes Ma one minute you can enter fool mode, he takes a few minutes, while others take several days product manager.' But I still I do not think micro-channel is a successful product by product, and many products based on the imagination, in fact, in the micro-letter overestimated. In addition to the rapid growth of the installed capacity, I do not find the micro-channel what other commendable, and this installed capacity is obviously because wealthy people's sake, at the same time, I believe that mobile QQ installed capacity is greater than the micro-channel, because the phone QQ almost covering the whole platform.
Therefore, the installed capacity is not particularly surprising thing, which is certainly not easier said than low back pain, because the same rich second generation of 360 mobile guards, as in the installed capacity very close to three hundred million. Taking into account the known 700 million active users of Tencent and four hundred million users gap 360 proportionally, or a reference value. In fact, more or micro-channel audio version of a simple version of mobile QQ, QQ friends can migrate direct relationship is the key to its outbreak. Many people think that micro-channel can increase the number of functions, as a appstore, so we only installed after the micro-channel can be, and other services will be built, in order to be able to monopolize the mobile phone portal. Theoretically, indeed, such a possibility, but in fact, it basically does not touch. And study the fundamental reason is that Tencent QQ hook pattern and debris mode mobile Internet era is completely contrary. Explain a little is that the PC side, Tencent QQ is the resident software, almost a kiosk mode, in this case, he can set a variety of services in order to reduce the chance of you to open other programs . Even it will scan your hard drive, then recommend products like you had installed software to combat competing products. Among the many product lines, the game do the best, because it is most closely related and social relationships. The logical end of the phone is not the case, pc end you have more information, you do not go, it has been flashing, and it will not affect your use, and mobile phone messages in a row over fifty-six would seriously disturb the user.
The high frequency of mobile phone users, a single very short time, the depth of features, the more difficult to use, the funnel law reflected more deeply here. For example, I see the message open micro-channel, and then point to go see content requires two steps, and the circle of friends would be at least three steps, although one step one piece wigs backward, users reach circle of friends have been far below the message interface. Suppose we integrate maps into it, then the same needs three steps before they can see the functional interface, but if I use Google Maps, tap I had already started positioning. This is proof of the micro-channel into appstore From the perspective of product and user habits are also quite tricky. Micro-channel push-dimensional code, a large reason is because the dominant electricity supplier sector, and in fact many of the same tools installed to shoot a large amount of code, and does not destroy the micro-letter code field shot, the reason is very simple, I enter the micro letter to beat code, to at least three steps or more, making the code tool to open it. Here we see there are still between user habits and features a product gap, not the more versatile product is more like a user. Of course, in addition to QQ this wonderful work. If you understand this logic, you will find, in fact, the biggest risk is the micro-channel is to integrate many things into account, but the fundamental voice communication features within the phone QQ copied rapidly under follow-up, or there will be internal competition and impact.
The micro-channel public platform of media than actually try to integrate other functions to fly a lot, because this show and other messages, kateky hitman reborn wigs requires only two steps away. Limitations of this thing is that it does not matter too much information on the QQ, a message box look on it. While on the phone, really bother users, and fragmentation of reading habits, so many people do not one by one to read the contents of each subscription. But I have OCD will each open the upper right corner in order to avoid too much interference digital icon. Incidentally, shake function is nothing like the Guards to make, but for Tencent Department of the strong relationship between gene products, as this is very weak ties to develop breakthrough Bale. But in fact, shake out the friend a thousand kilometers beyond, no better than me, 'find nearby' and, more precisely achieve my social needs. So in my mind, the most cattle cross product or 360 security guards turned assistant, not one. In fact, the integration of a variety of other functions is not tricky premise, the lifeblood of the micro-channel is still essentially voice communication, adding a media display, and can do in order to explore the game on the basis of the game is still the most relevant and social and share articles or games are a matter of course, to the electricity supplier to a lot weaker, because the Chinese people shopping there are private property.
Start Taobao did not pay attention to this problem, and now have improved. Micro letter biggest competitor but it is still mobile QQ, in other words, micro-channel mobile QQ just seize market share, introducing social relations QQ micro letter is the biggest factor of success, from this point of view, in fact, unfamiliar street seem more successful promotion Some, because entirely starting from zero. Of course, now we are 'importing' phone book of relationship. The micro-channel blowing so high, although subjectively to the position in the mobile Internet Tencent laid the foundation, but objectively, also caused the status quo official told us that everyone fought over. This may be the biggest impediment to the development of micro-channel. In this paper, a columnist for the entrepreneur @ Universal Bear, please indicate the source: ww.iheima.com Scan the following two-dimensional code concerned Author micro-channel public platform account: