apple pay the only gateway company news associated data Sequoia Capital nearly billion financing dark horse, said: Recently, the news had been announced associated data Sequoia Capital nearly billion financing. This is Sequoia Capital payment services in the field of investment in China's first large sums, Sequoia Capital hopes to take this opportunity to achieve further extension to Internet banking, third party payments, and broaden the track, after Sequoia Capital in the United States He has invested Stripe, Braintree and other payment companies. This is the first round of financing after hearing the establishment of the associated data. Pacific Link Data was founded in 2010, specializing in payment processing and data services.
The company currently has five major areas of payment services business segments, namely, CUP card acquiring processing services, international card acquiring processing services, international card issuing processing services, payment processing services overseas, O2O new payment processing service. After obtaining financing, Pacific Link data services will further enhance the technical capacity, to expand their business in depth, to build China's payment industry's first data-processing services, the goal is to deal with the hundreds of billions or even trillions of transactions each year, has become China pay Participants chain and an important part, help pay for Internet + infrastructure of a new era. After this financing, information associated data further prospects for the payment of their understanding of the business and the value of their own expectations. Wen | i horse payment industry and ecological model for commercial economic entities to provide the final transaction and realize the value of electronic payments in global fields have been booming, also formed a huge industry. Currently, the dominant position in the international payments industry model is called \u0026 ldquo; \u0026 rdquo ;, four modes are card issuers, card associations, acquiring institutions, merchants. Card organization responsible for the transfer and fund settlement transactions, the formulation of rules; issuer is responsible for the account, the cardholder and the account holder services; merchant acquiring institutions to expand access card organization, accept the transaction; business is the sale of goods and terminals service provider. \u0026 Ldquo; four models \u0026 rdquo; so far have proved to be very successful run, the world has also created a Visa, UnionPay, MasterCard, JCB card and other large organizations, each organization has a large number of issuers and brand, Acquirer Member, and on this basis, establish a wide range of brand influence and a huge merchant acceptance network. Since the \u0026 ldquo; four modes \u0026 rdquo; traditionally depends on the banking business, and banks pay more attention to compliance, security, from the consumer's point of view, such as mobile payment, or they may not pay for network services currently offered Bank too satisfied, but in the \u0026 ldquo; four models \u0026 rdquo; business architecture system forms the basis of decades of experience and a test run of customers a higher level of trust, especially in terms of security, is far more than Internet companies, and established payment industry standards.
In China, the central bank issuing licenses for third-party payment mechanism, part of the large third party to bypass direct bank card and mobile payment network organization, forming a so-called \u0026 ldquo; \u0026 rdquo ;. tripartite mode Whether it is \u0026 ldquo; four models \u0026 rdquo;, \u0026 ldquo; tripartite model \u0026 rdquo ;, are ultimately so that consumers have a paid media, the media either cards or mobile terminals, or virtual account, you need to be able to very safe, convenient, global covering the complete payment experience. Chain behind the Giants \u0026 ldquo; four models \u0026 rdquo;, \u0026 ldquo; tripartite model \u0026 rdquo; is the consumer, directly related to the visible structure of the business, but behind these patterns, but there is a common participation of many of the number of agencies, building the whole industry chain. Throughout the United States pay for the development of the industry, pay close integration of the chain is one of the main features, and the payments industry is also very high degree of market segmentation. In the process of integration in the industry, it is produced to focus on third-party transactions and data processing several giants, including FDC, Global Payment, FIS, Tsys like. These institutions and banks to cooperate, or provide issuers account side processing, or to provide access and services to acquiring business side, become \u0026 ldquo; four models \u0026 rdquo;, \u0026 ldquo; tripartite model \u0026 rdquo; behind of the infrastructure provider and accelerator. In FDC, for example, from 1989 to 2004, about 50 commercial banks to exit the acquiring industry, on the other hand, there are five non-bank processors into this arena. FDC was then With this opportunity, go to the United States acquiring industry. In 1993, FDC began to enter the banking union payment market through the acquisition of merchant credit card processing providers branches Card Establishment Service (CES), FDC open alliance with Wells Fargo channel. This is the FDC's first project to build a successful merchant acquiring joint venture with banking partners, to FDC's development has brought a new business model. In 2002, FDC with 24 banks formed a strategic alliance in 2005 this figure rose to 60. Through acquisitions and the development of partnerships, FDC and Wells Fargo, Scotiabank, Bank SinoPac America and Citibank to form a coalition. FDC through acquisitions and alliances, innovative business models for banks and FDC win-win benefits. Banks pay the cost can be reduced through alliances, FDC can also expand market coverage through alliances, increase business retention degree. Another American FIS, one of the world's top 500 is also a global leader in payment processing and banking solutions to help global companies manage thousands of important financial data, providing banking processes processing, credit card processing services and other payment processing services. Chinese payments market opportunities for China's economic growth rate ranked first in the world in the Internet +, the new economy and other fields have a huge market opportunity, pay is one of them.
And Europe and other major countries, China's central bank to select agencies directly involved in the issuance of payment services to some third-party payment license, allowing third parties directly involved in the issuing and acquiring side end accounts business. Although many third parties were too small still inclined to cooperate with the bank, but also the reality of the situation in competition in many ways. Pacific Link data that both the \u0026 ldquo; four models \u0026 rdquo; or \u0026 ldquo; \u0026 rdquo ;, tripartite mode payment industry is one pair of high security, stability and service requirements of the industry, most of the payment institution, especially small and medium banks and third parties can not be involved in the whole industry chain, build their own full-service platform, and thus to choose a reliable partner to become effective. The reality is that China has dozens of joint-stock commercial banks, there are more than 200 on the scale of city commercial banks and rural credit cooperatives, rural banks thousands more. Third-party payment agencies licensee has reached 260. The vigorous development of the Internet and smart phones has changed the behavior of consumers, new electronic payment methods continue to rise, to the traditional bank card payment instruments payment industry had a major impact, these institutions also have more sense of urgency, the majority have needs more independent operation of multiple types of payment methods in order to better serve its existing customers. 'Decision of the State Council on the implementation of bank card clearing organization access management,' marks the Chinese bank card clearing market is ushering in the full liberalization, Visa, MasterCard and other major international card organizations will also be in China to \u0026 ldquo; four model \u0026 rdquo; as the basis to expand more conduct multi-bank and third-party members of the local clearing agency, while many small banks concerned and third parties, construction and operation of a new payment platform means not only consumes a large amount of cost and time, and how to continue operation of these new business, it is a major challenge. Huge future market opportunities associated data which are considered news. + Terminal + cloud platform to build large data associated data telecommunications business model to become a long-term strategic partner payment institutions, cooperative institutions to better carry out from the core business. In the business model,
Pacific Link data emphasize its cloud platform + terminal + business model of big data. Cloud platform, has formed a Union Pacific Link data card acquiring processing services, international card acquiring processing services, international card issuing processing services, payment processing services overseas, O2O new back-end payment processing services and other cloud services platform to build, on the one hand through a highly secure system performance design, build per second (TPS) processing power of thousands touhou project wigs of transactions, and on the other hand, through a modular functional components, parametric product portfolio management configuration can be flexible on the front-end business support personalized service, better meet the needs of banks and other institutions to implement. In the terminal, Pacific Link data emphasize the connection with all the trading terminal capabilities, including traditional POS, all kinds of cash registers, MPOS, emerging Internet POS, mobile phones, PC and so on. Application support for the docking terminal, Pacific Link data with many terminal manufacturers, suppliers work closely cashier regularly update the terminal application, provide convenient and flexible dears wigs access interface, and is produced by terminal transactions transmitted over the Internet full packet encryption processing. Faced with the coupling PC and mobile terminals, information associated data for mainstream operating systems and store framework, development applicable Andriod, SDK and various PC terminal IOS payment plug-ins. Access business to achieve fool-operation.
Big data is the basis for future services and an important source of value. Society is from the IT age to DT era, how to use existing data and Cosplay Costumes extend the horizontal and vertical contact data, and a key to the success of big data. Pacific Link data at the same time handle massive transaction will establish a more intelligent data analysis model to provide management, decision making and operational support for banks and other institutions, for merchants to provide better marketing assistance. Data-centric business model prevalent in the United States. In 2013 the United States has more than 900 start-up companies to enter the payments industry, the majority of these companies engaged in retail background, the purpose of its transformation is to collect as much data the consumer to understand consumer demand and trading habits, not by payment products directly generate revenue, to generate revenue but to provide other services through data analysis. This is exactly the desired information associated data, and this financing will accelerate its become to become the first data processors add significant weight. Disclaimer: The author i dark horse, the article is original, i horse Rights Reserved For reprint please contact zzyyanan authorization. Unauthorized Bhd.