Entrepreneur of the Year [] recommended candidate: Columba Group Fu Zheng Jun, Liu Yan six rooms small partners, annual \u0026 ldquo; Entrepreneur of the Year \u0026 rdquo; selection started it (voting address: http: //2013.iheima.com/)! We encourage Entrepreneur of the Year candidate to launch his own company's employees, business friends and family to vote for their Ha, microblogging, micro-channel everywhere canvassing better. To encourage this positive tendency good self-promotion, we decided to recommend two daily Entrepreneur of the Year candidate: Today we want to recommend: one is the founder Columba Fu political and military, one is six rooms founder Liu Yan. They have re-architected video site's business model thinking using the Internet, the former is the pioneer and leader in the online video entertainment interactive mode, while the latter take this success for the company back to life. lucky star wigs FuZhengHua Army \u0026 ldquo;
Entrepreneur of the Year \u0026 rdquo; candidates recommended language is: \u0026 ldquo; He is the pioneer and leader in the online video entertainment interactive mode, with \u0026 ldquo; 9158 \u0026 rdquo ;, \u0026 ldquo; Sina SHOW \u0026 rdquo;, \u0026 ldquo; micro show \u0026 rdquo; etc. multiple products, Columba has become second only to Alibaba in Hangzhou, the second largest Internet companies, Columba's success attracted a number of video sites become followers. \u0026 Rdquo; you can imagine, a network composed of numerous entertainment bar \u0026 mdash; \u0026 mdash; KTV video chat room consisting of video site in 2012 but still nearly 10 million in revenue. But this is 9158, this second-largest Internet company in Hangzhou magic lies. Hereinafter '9158, founder of the political and military Fu: like YY as to achieve market' takes you recognize this low-key CEO: jackets, scarves, jeans, sneakers, walking down the street \u0026 ldquo; no significant mountain, not dew \u0026 rdquo ;. This is the day pigeon Group CEO Fu Cheng Jun, a Cock silk dress in the past few years, little is known about the outside world, focusing instead on profitable entrepreneur, and his online social video company Columba group. However, with the successful landing YY stocks such by Cock wire and otaku grow, once considered mediocre website and its entrepreneurs gradually attention. Last week, facing out \u0026 ldquo; ambiguous economic \u0026 rdquo; questioned, Fu political and military refuted that their play is \u0026 ldquo; \u0026 rdquo ;. Cock wire economy And, he will have the same realization as YY market. On the business: 22 years, 35 of the toss has the political and military Fu, the venture so far has been 13 years. After the year 2000, a computer professional of him, obsessed with the aid of their technical expertise to toss something, he opened the first online bookstore, and even done a search engine. However, the first real sense of entrepreneurship, he is the founder of the \u0026 ldquo; Taiji chain \u0026 rdquo; the company, which is China's first ad exchange alliance. Unfortunately, when the Internet bubble so FuZhengHua army team did Nengao live, last only 12 people, venture to the money burned. In 2005, Fu political and military discovered in Korea called \u0026 ldquo; ten people Room \u0026 rdquo; video chat mode.
At that time, China has not yet appeared as social interaction video sites, Fu political and military by \u0026 ldquo; ten people Room \u0026 rdquo; enlightenment video chat mode, leading engineers working around the clock to write the 9158, homophonic \u0026 ldquo; it is about me, \u0026 rdquo ;. 8 years later, South Korea \u0026 ldquo; ten people Room \u0026 rdquo; already died of hacker attacks. And \u0026 ldquo; ten people Room \u0026 rdquo; bloodline successor 9158 but never \u0026 ldquo; ten guns \u0026 rdquo; grow to thousands of teams. Debate misunderstanding: I dare not vice-business grassroots arts 9158, is surrounded by fans of their favorite female anchor in a virtual network KTV private room to sing, chat, send money to female anchor virtual gifts. \u0026 Ldquo; 9158 core paying customers to differentiate into more than 35 years old 20 years of age and the two groups, it is very interesting, the largest number of people 20 years of age Cock wire, but the population over 35 years old, a successful career, the most willing to spend money, there are Time \u0026 rdquo ;, Fu political and military said. In fact, those Cock wire cheering onlookers, mostly free to join the spectators. While a few of \u0026 ldquo; \u0026 rdquo ;, but for the Hawker 9158 contribute most of the revenue. Outside the 9158 money mode is called \u0026 ldquo; \u0026 rdquo ;. economy ambiguous This makes Fu political and military very angry, \u0026 ldquo; the line the bar not too often have guests for their favorite singer flowers gifts do my maximum is \u0026 lsquo;? Tipping economic \u0026 rsquo; or \u0026 lsquo; adore economic \u0026 rsquo; it. Because of love, so to Cosplay Costumes buy gifts. \u0026 Rdquo; there are critical voices say 9158 some female anchor to make money, it deliberately exposed dressed. In order to regulate the behavior of anchors, Fu Zheng Jun said he also struggled to develop a set of machines plus manual monitoring software, if found irregularities immediately turn off the room. \u0026 Ldquo; I dare not vice-business, 9158 has gone through eight years, if by vice-business premature death \u0026 rdquo ;. On the future: moving steadily seek listing and Youku, different potatoes, iQIYI and other online video companies, Fu political and military social networking interactive video profit model is very clear, and his 9158 from the beginning not only loss, but is profitable business. 2011, 9158 revenue has exceeded 600 million yuan. 2012 exceeded 1 billion yuan revenue target. Compared with the total loss of the online video industry, Fu political and military modestly calls his 9158 only 20% of gross profit, \u0026 ldquo; with the search engines, online weaker than, but stronger than the electricity supplier \u0026 rdquo ;. Also playing \u0026 ldquo; Cock wire economy \u0026 rdquo; YY voice communications market, and engage in video chat 9158 also dug out by the media.
This outside world was surprised to find that this low-key company actually has quietly completed three rounds of financing, investors, including Taiwan C2 create justice management consultants, IDG capital and Sina. Currently, the largest shareholder of Sina to 9158. Fu political and military admitted that 9158 is also looking for opportunities IPO. Although 9158 is profitable, could not necessarily listed can live very good, but the listing is to give an account of shareholders and employees, working hard for many years the need for employees to hold shares for cash, improve their lives. \u0026 Ldquo; in fact, the listing is a wedding, get married in order to prove to others to see \u0026 rdquo ;, Fu political and military to see through all eyes showing. Observer said: risk control test 9158 for the 9158 business model, China Mobile (microblogging) Internet Industry Alliance Executive Vice President and the Secretary-General Lee Yi (microblogging) that, with the number of Internet users continues to rise, three or four lines increased wealth and spending power of the population is growing, the rapid growth of such sites still can be expected. Fu political and military know much about grassroots needs of users, especially for three or four lines of small business owners, they are rich, but the lack of other sports like golf the way, so it will spend big bucks on the network. 9158 does meet the spiritual needs of these people. However, Li Yi also pointed out that although the company said its strict focus on prevention of adverse harmful information, but the actual operation, it is difficult to effectively prevent and avoid. Female anchor to attract users to spend money, through provocative language and action to get more \u0026 ldquo; Gifts \u0026 rdquo; the situation is very common, which is the biggest risk faced by 9158. Analysys International analyst Zhang Fan said, the video site content real-time monitoring difficult. The female anchor has become the site of \u0026 ldquo; core resources \u0026 rdquo ;, its video social user stickiness mainly from the definition of the more difficult \u0026 ldquo; ambiguous \u0026 rdquo; pattern or \u0026 ldquo; Erotic \u0026 rdquo; pattern, to be listed must speak with investors clear. Otherwise, the company's profit model, it is very fragile and precarious.
Liu Yan \u0026 ldquo; Entrepreneur of the Year \u0026 rdquo; candidates recommended language is: \u0026 ldquo; he is one of China's first video site entrepreneur, six rooms, once China's largest video sharing site, but the 2008 financial crisis six Room stumbled, he led the company moved to online video show mode, to reconstruct the contents and the relationship between the chain and re-grow into a profitable company, and in preparation for the listing. \u0026 Rdquo; see below 'six rooms Liu Yan: From Preacher to insurgents': Source: 'The world managers' to talk about the second venture, \u0026 ldquo; I do not know exactly which one is considered a second time, because I feel every day in business, because the industry is changing every day. \u0026 Rdquo; currently the largest social video site six rooms founder and CEO Liu Yan this opening. In the field of Internet video veteran of ten years, he said: \u0026 ldquo; I was in the hands of the mentality of artists do Internet products and services \u0026 rdquo ;. He wants to use the Internet to re-thinking architecture video site's business model, do \u0026 ldquo; subversion \u0026 rdquo; industry \u0026 ldquo; \u0026 rdquo ;. craft job New players before the start of the broadband era, graduated from the Department of Mathematics, Peking University Liu Yan had two years of investment banking experience, so he learned to use a structured ways of seeing the Internet industry and business model logic. During the investment banking, Liu Yan participated in Sina, and AsiaInfo financing and listing work, creating a Chinese Internet company listed on the United States to introduce venture capital and precedent. This opens a window of Liu Yan to join the Internet business. Liu Yan clearly remember being called China's Tian internet master architect's office, they argue topic is: When the Internet from narrowband into broadband, will be a continuation or a revolution. Liu Yan think \u0026 ldquo; When narrowband into broadband, there will be new players emerge and lead the industry, past the old players will mean subversion and revolution. \u0026 Rdquo; at a time when some industry bigwigs, however, took the opposite view. In order to practice their own assertion, \u0026 ldquo; youthful energy \u0026 rdquo; Liu Yan determination to come out of the venture, \u0026 ldquo; small road running is the bicycle, when a highway when he entered the automobile age, have not seen a car factory by bicycle production Drag the transition over the Internet such information highway is the same reason. \u0026 Rdquo; Liu Yan believes the broadband era, the Internet video is that new players. So the 1999 Beijing Information Technology Co., Ltd. New Vision broadband emerged. The taste of children is not a good preacher, as the new goal is to make broadband video content providers, but because it was the communications infrastructure is still in the narrow stage, to let everyone see smooth video, Liu Yan first address is the network layout issues. \u0026 Ldquo; because broadband is not yet universal, so then I have to do the industrial chain, and even the \u0026 lsquo; last mile \u0026 rsquo; have to do. \u0026 Rdquo; Liu Yan said. A program with Cisco to do, let Liu Yan really see a market opportunity. In China, people live a different way with the United States and other developed countries: China is a building inhabited by a few dozen families. Liu Yan They assume that if the Ethernet network topology (for office environments) to do Chinese family, the cost will come down. They detailed calculations of the optical fiber from the cell floor home side, 1.4 4M broadband installation costs. Amortization wiring construction, network equipment to each family is only about 220 yuan.
Liu Yan to see the results, suddenly felt the so-called \u0026 ldquo; last mile \u0026 rdquo; only one step away. Then, Liu Yan to a building a building to go to the wiring, which requires too much investment, is Liu Yan that only a few people in a small company is unable to bear. So they found the Great Wall Computer Group to seek cooperation, just the Great Wall Group also wants similar business, so hit it off, Liu Yan network facility prior to the construction of the Great Wall to do, focus on doing their own content. In this way, only the Great Wall Broadband. Liu Yan made Internet video business logic and there is no problem, but the problem lies in the \u0026 ldquo; timing \u0026 rdquo; on, \u0026 ldquo; First, when the capital to enter, to foreign investment have policy restrictions; second, subscribers have not yet reached a critical when business value is very well done. \u0026 Rdquo; Liu Yan said. On the one hand, he wants to wait for the Great Wall of broadband infrastructure in place; the other hand, at the time more than 500 million Internet users in China only, what is broadband, what is Internet video, do not know. So, in an ideal front Liu Yan video, there has been another task: sermon. \u0026 Ldquo; I start from the operator education, government, upstream and downstream partners, customers, and even industrial and commercial bureau, I have to go one by one education. \u0026 Rdquo; Liu Yan telling anyone have to say what is on broadband content, what IP VIDEO, Trade and Industry Bureau in time to register a company name are ready to introduce dozens of pages of information. Internet industry has a saying: \u0026 ldquo;'m newer than others, quick step, it is \u0026 lsquo; \u0026 rsquo ;, pioneer However, two steps faster than others, it is likely that \u0026 lsquo; martyrs \u0026 rsquo; a. \u0026 Rdquo; In the end, Liu Yan's first venture did not succeed, he admits: \u0026 ldquo; at that time I was too young and too early contacts and insight into the opportunities for the industry, but it is still more difficult than I thought. Although you have to think fiber floor side, but the last mile is too difficult, you have to wait 10 years, and had just finished laying in front of a dial, SDN eliminated are behind a series of other technical problem, not a young person or a small company It can change. \u0026 Rdquo; although, Liu Yan video dream temporarily stranded, but his sermon technological upgrading of the industry has played a catalytic role. Internet thinking is not only an activist Liu Yan, more often, he is a thinker, a lot of my friends are so highly of him: \u0026 ldquo; love pondering, I love to try new stuff \u0026 rdquo ;. After the first venture failed, he joined the Beijing Science and Technology Co., Ltd. Vice President clicking director, and founder Wang Zhidong click technology partner began a four-year venture. Although Liu Yan did not love the video business, but he would like to see the Internet business the most important thing, and that is the Internet thinking. Liu Yan summary, there are three thinking of the Internet is harmful: the first is the hardware thinking; the second is the operator of thinking; third is the TV thinking. In the Internet represented a new industry, we must abandon the traditional thinking in order to seek a breakthrough, but often these past leaders, who can not give up their profit advantage, so hardware manufacturers, operators, TV companies have not a well Internet products, because different genes. Liu Yan believes that the Internet thinking the most original, the most essential is a vocabulary Cock wire, \u0026 ldquo; do the Internet must put ourselves in the lower viewing angle to a minimum, with a height of grass, if you think he is a tree, then it unable to service users. \u0026 Rdquo; with the Windows boot, 60 seconds is normal, but in the Internet age, a web page, the site did not open for four seconds, 70% of users lost. So pay attention to the user experience of Internet products, from the user's point of view to build Internet products and services. Disruptive business venture in 1999, when Liu Yan had already signed 3000 and 3000 imports of China-made films of the copyright movies, when he wanted to do today video business. But then he felt the video \u0026 ldquo; street \u0026 rdquo; on deserted, what people do not, in 2006, he returned to the industry, the creation of six rooms when a big difference, Tudou has been established for two years, Youku also has year. \u0026 Ldquo; last time I went to the education of others, and now they can not wait to educate me. \u0026 Rdquo; in the face of competition from behind, Liu Yan refused to yield: \u0026 ldquo; I think I am qualified to criticize them because I have a sense of mission for the industry. They are more in the business, to start a business venture, and I have a plot for Internet video, it is a work of my dreams. \u0026 Rdquo; Internet video industry experienced several major changes, first we are to Yout ube as a template, mainly to do short video 5 minutes or less. Six rooms on line at the beginning of 2006, the market performance is not obvious until the network celebrity Hugo's 'clumsy mountain bandits in mind' appears. Referral by the people, Liu Yan met Hugo, and soon reach an agreement, Hugo video should be in the starting six rooms.
In June 2006, just a month of on-line traffic to more than six rooms, Youku, potatoes, about to become the industry leader. \u0026 Ldquo; the content is very important \u0026 rdquo;, 06 years, when six rooms by Huge Cheng industry first, but soon the situation has changed. Liu Yan found that someone had already spread drama, because limited to short video, 30-episode TV series next to each five minutes to see, you do not see a set could not find the head and tail, and the play is not smooth, the user experience is not great Ok. To this end, Liu Yan them in late 2006 to develop a continuous playback of small features, although they are still short video, but the synthesis of an album can be continuously viewed. New features on the line after one month, all the video sites on this function. \u0026 Ldquo; all of a sudden this little feature to subvert the industry, but also subvert our own. \u0026 Rdquo; Liu Yan did not expect this result. Consequences subversive mode Internet video from Youtube to movies, TV shows long video mode. \u0026 Ldquo; the surface is the content has changed, but in fact is behind the rules of the game have changed. \u0026 Rdquo; Liu Yan said, the Internet-on-demand architecture is not suitable for release movies, TV shows, they are more suitable way of television, put a copy of it again, a thousand people watching, amortization into 1000, is the division. But put on the Internet is an addition, because each additional person to see much to spend a penny, so the final cost becomes enormous. To do this, each video sites have begun financing the purchase of bandwidth, so the whole industry into a capital game. If you can not support a large enough number of visits, it is less than the industry ranked the top few, you'll get a new investment. Initially the video site is ten million US dollars level of competition, to 2007, when it entered into a billion dollars in the competition in 2008 have had the listing requirements of the time, more competitive upgrade to buy the copyright of $ 1 billion. When the whole industry into capital competition, scrapped princess cosplay Liu Yan felt unable to talk to the children, \u0026 ldquo; go to the lead even more money, that money is not that I can support. \u0026 Rdquo; but was coerced, he can not seem to get out, \u0026 ldquo; could have been a thousand meters of the marathon, but when you stand on the starting line, I found the next full hundred players. That these first 100 meters in the end you run do not run if you go to the first three, there may be continued on \u0026 lsquo;? Water \u0026 rsquo; (money), but you fall behind, it is possible that this cup \u0026 lsquo; water \u0026 rsquo; the renewal is not on a. \u0026 Rdquo; Liu Yan described the competition is brutal, and he is very painful, that mentality distorted. To this end, Liu Yan wrote a blog 'Venture seven like': like a beggar, like stealing, like prostitution, like bandits, like Xia, like the king, like God, that in the course of business, Liu Yan facing the hearts and moral struggle.
Finally, the 2008 financial crisis, and the capital markets closed the door, which it has become a chance for Liu Yan. He simply did not care, the door was closed, the company reduced to the smallest viable, began to do the things they want. This time, he has to do social video, we do live. Liu Yan believes that broadcast television is the closest form of things, most gold is the Internet video content. He took the show, for example, why one second of advertising can sell a million because two billion people watching at the same time. So good video content must be concurrent. Thus, in 2009 the successful launch of six housing transformation products \u0026 ldquo; \u0026 rdquo ;, the show's first social video and online arts. Its model is to train a group of young \u0026 ldquo; \u0026 rdquo ;, anchor showcase their talent through the Internet, real-time interaction with fans. Internet users anchor points to open a window, you can tell him / her to say hello, look at his / her performance, and at the same time online and other fans \u0026 ldquo; chat \u0026 rdquo;, \u0026 ldquo; \u0026 rdquo ;. comment Users can anchor the show \u0026 ldquo; \u0026 rdquo ;, a reward that is to buy virtual goods, such as flowers, cakes, cars, airplanes, etc. for them. The six rooms of the profit model is to rely on the user's virtual goods consumption, 5 cents of flowers, 100 yuan of aircraft and so on. Each month, six rooms have to give these entertainers anchors \u0026 ldquo; \u0026 rdquo ;, wages mainly from the user \u0026 ldquo; a reward \u0026 rdquo; the commission, a number of popular anchor even months to earn tens of thousands. Currently, six housing contract singer, anchor has tens of thousands of people every month to give more than 6,000 singers wages, the company annual revenue of 4 billion yuan, more than 30 million yuan monthly. While other video sites still desperately burn time, six rooms in the year to achieve a profit, it is the only one profitable video sites. Until this year, the six-room visits in 100% growth, Liu Yan in 2015 will usher in another turning point, there will be more play occurs, \u0026 ldquo; I start every day in the future, if I was now three years business model, that I was unsuccessful. \u0026 Rdquo;