Bei Shi Dai body: Look upgrade 'Watson' How to get along, 'she Economy' Author: Lu Haitian (micro-channel public accounts positive52energy) [REVIEW] i dark horse dark horse recently had reported net provides high body body care products Bei Shi Dai 12 million yuan to complete the A round of financing. Investment agency said the value of the operation is light and big market Bei Shi Dai body. The former makes the pattern resembles Watson Bei Shi Dai body operating cost is only one-tenth of Watson, while the latter is a 30 billion yuan scale market segments. Nothing describes an analysis of how the company is to explore the personal health care market. Body Shi Bei Dai Yong Qi, founder of Dark Horse Network reported previously to provide high-end body body care products Bei Shi Dai 12 million yuan nabari no ou wigs to complete the A round of financing. Investment agency said the value of the operation is light and big market Bei Shi Dai body.
The former makes the pattern resembles Watson Bei Shi Dai body operating cost is only one-tenth of Watson, while the latter is a 30 billion yuan scale market segments. 'Simply copy mode, even if model is successful, and it is a dead end.' Body Shi Bei Dai Yong Qi, founder of Dark Horse told reporters. His idea is that through the discovery of new demands, refine and improve existing local successful models not covered by other companies to provide new value, which is the entrepreneur's horse-Benz grassland. ? So Yong Qi Qi Yong found out what it said, 'Over the past five years, I have experience of success and failure in two, and taught me a few things.' Black Marco summarized as follows: There is an age of 25-45 years old, high income groups of women exist, they need their own shop to buy personal care products, while Watson has been unable to meet their requirements. (Many reasons can not meet, as the brand is too complex, difficult to have high-quality products and brands, the pursuit of small profits, leading to product quality ceiling significantly, positioning the public, resulting in a poor shopping experience and other factors) personal health care (such as face cream, toothpaste Dengri product) is a large market, a conservative estimate of the total market at about 30 billion yuan. Watson is now the target population, at 3--5 years after the body will qualify for the Bei Shi Dai customers, but also high-speed growth. If Watson's model to do this by means of the market, it will be a sea of blue. Comprehensive upgrade Watson model, to explore 'she' economy precisely because they are aware of the above three points, Dai Shi Bei body tries to focus on the characteristics of female customers, to achieve a comprehensive upgrade Watson model way in which to build their own model. He believes that to get this part of the customer or 'she' were. Women need to do our best to meet the customer's characteristics. What is a 'she' user features? These they have high demands on the quality, it means the pursuit of cost. Product and experience is very picky, and very concerned about retailers play Price (prices must be reasonable), and the fact that women's critical level is often directly proportional to the level of income. It is also worth noting that women with age to purchase household items will be increased, but the quality is still first. 2, they are fashionable animal, fashion. Behind often means that their value is reduced, so they have to pursue fashion and popular products. 3, high-income women a sense of identity the same time pursuing the consumer, too many people, 'street vendors' feel like visiting her in the middle of the endless markets. This is a lot of women in the eyes of the 'tragedy.' Therefore, Dai Shi Bei body adopt such practices to achieve their goals. 1, the sale of products to more high-end. Bei Shi Dai body similar to Watson's take multi-brand business model, but the higher-end product than Watson. This is mainly reflected in two aspects:
First, agents and claims he only quality brand goods. Such as a section from Japan collagen powder. It is one of Japan's three major brands of collagen, in 2011 won the World Food Quality Award tasting General Assembly. Second, it's customer price is higher than Watson. Watson single average transaction price of 50 yuan each, and body Shi Bei Dai price is 300 to 500 yuan. Again, to satisfy the current 'fast fashion' consumer demand. These popular products is the 'explosion models' offline. In so doing, it enriches the category, on the other hand amassed popularity, has accumulated a brand. 2, to provide more high-end service experience. Bei Shi Dai body similar to Watson's take multi-brand business model, but the higher-end service experience than Watson. First, all shops open in the inside or around the high-end supermarket. Because these district shopping experience is better than the average roadside shop. Alternatively, it can provide the conditions for premium merchandise, while screening the crowd, so that real customers have a better shopping environment. Secondly, mainly in the four-tier cities spread sales. This is because the rent is relatively cheap, low promotion costs, in the four-tier cities take the high road, easy to provide high quality services and products. Again, based on the mobile Internet service system began to play results. Maintenance mode operation conditions have been met. Considered above two directions, but to achieve these two objectives. We need to meet other conditions: low cost. No low cost can not be caused by the high cost. To this end, Shi Bei Dai think of ways to reduce the kind of body-building stores Watson and improvement costs. Its expansion is not completed by the store, now more like a high-end supermarket commodities provide special independent counter. This leads to open a shop in the cost of rent is only one of the eight sub-Watson even less. Another is said before, in the second and third tier cities as a major development effort points, lower operating costs. Light mode. Bei Shi Dai body in order to achieve this goal, the efforts in three areas. First, zero inventory. 'We have no inventory, all of our products are suppliers to delivery, after we pay, which makes us the Cosplay Costumes cash flow will be very good, 90% of all credit providers, so I will have a good cash to shop.' Qi Yong said Black Marco. Secondly, fast turnaround.
Bei Shi Dai body high unit one piece wigs price, and delivery speed quickly, basically supplier delivery can be done once a week. Again, Bei Shi Dai body design very intelligent replenishment system imitators, even if the user was out of stock, Dai Shi Bei body will be registered in time, the next delivery cycle, users can receive shipments Dai Shi Bei body a. Results precisely because of these reasons, this company now has more than 60 branches. Annual turnover of 50 million yuan, the successful completion of this round of financing, will further accelerate the opening speed and brand promotion efforts branches. Currently, a number of agencies have been involved in Bei Shi Dai body B round of financing plans, expected valuation of about 200 million yuan. Really thank you, 'she' who! As Qi Yong said, Bei Shi Dai body is all 'she' who love 'her' who's friend. About the Author: Lu Haitian author was legal circles, is now Entrepreneur Magazine reporters. Focus on the transformation of traditional industries, the Internet and business services market, welcomed the communication and seek to reports, search the Micro Signal positive52energy, sharing positive energy and commercial life every day, talk with the transformation of what things the traditional Internet industry, we there or be square.