This has always been the headlines! 'Geeks' Wang Feng do O2O music concert: electricity supplier marketing + music as live i dark horse: the Wang Feng studio, compass culture, music, as music concert together to create a tripartite, both online and offline will be its new business model of pay per view, subvert the viewing habits under a single line of traditional concert. Musicians and music as how effective eco first marriage, everything will reveal the final mystery in August 2! But now, we can look ahead to do the business strategies they O2O concert, its commercial value Be bold prediction maximization. Around at 17 o'clock on July 30, Music Watch deputy editor, Yin Liang music, as music director to issue a circle of friends: \u0026 ldquo; tonight 24 points, Chinese music scene a historic moment coming \u0026 rdquo; this morning, music, as the music! Wang Feng nest platform officially released live concert online sale of information, pre-sale price of 30 yuan, the final fare to be determined. This is the first time the concert will be broadcast live online sale, and Wang Feng is the most crucial moment of this historic witness, the first open cooperation with the music as a concert presale + per-view mode.
August 2, Wang Feng will be in 10 million stadium concert, this is his nest debut. Its \u0026 ldquo; historic \u0026 rdquo; meaning lies, he is the first artist to do 020 concerts. The online and offline to get through, so the concert of the Internet has long been trying to practice abroad, but has not been particularly successful case. In China, the music, as the music after a gestation period of several years, a small live show broadcast live from the beginning to the duration of two years to do \u0026 ldquo; Live \u0026 mdash; live \u0026 rdquo; products, has been in continuous practice how to better integrate Internet-based music scene. All the signs are not difficult to see music as the music's determination to subvert the music industry. This is a partnership with Wang Feng not only for music, as the music sale + Per-View mode provides an opportunity to test the waters, in turn, is trying to market artistes open a new business model channel. Yin Liang said of this concert circle of friends \u0026 ldquo; Super \u0026 rdquo; meaning: \u0026 ldquo; music compared to subvert impact Liangzi, the music industry also needs a series of industry in all aspects, the reconstruction, live only one paid model ring, he put \u0026 ldquo; Geeks \u0026 rdquo; the music, as the music is very lucky to come across a \u0026 ldquo; Geeks \u0026 rdquo; musician Wang Feng and \u0026 ldquo; Geeks \u0026 rdquo;! theater company compass culture, Sa geeks together to create a history of it \u0026 rdquo; this Wang Feng from the studio, compass culture, music, as music concert together to create a tripartite, both online and offline will be its new business model of pay per view, subvert the traditional concert under a single line viewing habits. Musicians and music as how effective eco first marriage, everything will uncover the mystery in the final on August 2. But now, we can study in advance what they do business strategy 020 The concert, to be to maximize the commercial value of its bold prediction. Concert on the general market, the different artists to do the concert costs and benefits are completely different. The traditional business model of the concert is still based on the line at the box office and advertising as the main source of revenue, usually a single field at the box office in mainland artists can already tens of millions of first-line revenue, while the Wang Feng concert in the Bird's Nest on August 2 If this concert sold out, we will achieve 25 million at the box office revenue. Wang Feng concert has been undertaking for three years of the compass culture Xue total dark horse to i said it once ticket sales Wang Feng concert changed electricity supplier marketing model, through cooperation with the Jingdong, Baidu, Taobao and other electronic business platform, concert Tickets sold out for three months time, thereby twenty-five million at the box office has been in the bag. On the other hand, and music, as the music live online payment cooperation will also generate considerable income. Plus advertising and derivative products, nearly 50 million returns may be worth the wait. Wang Feng: active and actively embrace the Internet was to Wang Feng throw this question:? Given the impact of the Internet era of the traditional music industry, you choose to fight or choose to release it directly Concerts exploration process online in a new business model Do not worry about box office sales performance will be divided up under the influence of line attendance it WangFeng answer is:? \u0026 ldquo; in an era when the vast majority of people living with one thing has become indispensable to closely linked with wise people will choose to accept it, digest it, it becomes an important life component.
Music and the Internet if it is to take a confrontational approach, from the perspective of communication itself is unwise. In fact, for a musician or a creator of the most important is whether you choose a beautiful soul. In fact, this problem and the Internet has not much relationship, then again, if a musician, his heart and his soul always have music, in cooperation with any platform, in what way China Unicom business will not deviate from this purpose. I was very active and positive in embracing the Internet, I am looking forward to this new attempt to bring good results \u0026 rdquo ;. Cooperation with the music as the music concert music as the music ecosystem grafting experience and establish new standards for online and offline at 15:00 on July 28th, Wang Feng hand in music, as the music of strategic cooperation conference held a press conference in Beijing Bird's Nest Golden Hall. Wang Feng and music, as was announced strategic cooperation framework for music: Wang Feng personal quad official website, the official community of fans settled Letv; publish a music documentary film programs. Yin Liang said, the music and the Internet should have a deeper connection occurs, the music and the Internet there is a great imagination! Music as the music in the music, as the ecological guidelines music industry value chain vertical integration, I want to create music as music ecology. The cooperation of the music, as the terms have the following meanings: music as the music content as part of the largest broadcast platform, not only launched a leading international standard of shooting 4K technology, customer service system of online payment mode is also officially launched, which will artists do concert to provide a new business model. Second, the ecological chain of music, as the music is gradually improving, artist link has been officially opened. With the music as sports, music, as the studios, etc. in overall growth multiple terminals, music, as the music is also quietly layout music vertical chain, trying to build \u0026 ldquo; platform + content + terminal + application \u0026 rdquo; complete ecosystem, which is Wang Feng to build four Screen official website of the music as a multi-screen strategy closely, Wang Fengcheng open to a personal music channel carousel music as TV Couch in the first; and to build personal WangFeng official fans forum, from a certain level of more closer and closer WangFeng fans for future innovation-run foreshadowed. Wang Feng nest for this concert, music, as the music what the platform edge and lead author Lei sword Letv president to i horse represents:? \u0026 Ldquo; in the promotion of resources, we will top the whole music as ecological contents impress, after all This is a very historic thing, so we hope he can inside the whole music as ecology, the new model to create a new beginning. Before we have a very detailed plan, one, we will Letv and music, as the existing mobile terminals, especially in the music, as the future super TV, large core resources will all impress. In fact, you can see on this recent concert at the music as propaganda. Second, this is a build can pay mode, open sale, sale at 31, the concept of pay in the past have tried and found very influential in terms of hardware.
The combination of hardware and software, to see, to promote sales of joint products will be a bigger breakthrough. \u0026 Rdquo; a huge number of Super TV music as currently owned, and accumulated in the mobile end user also has about 3.6 million. According to Yin Liang introduction, music, as will Cosplay Costumes the use of the world's leading 4K ultra-clear film technology, extremely close-up of each frame, bring the ultimate VIP treatment beyond viewing experience; with Dolby 5.1 surround sound multi-screen video mode, the user regardless of music as Super TV or Dolby technology, mobile phone or tablet to watch, will have to feel like being in the real concert scene optimal listening position. In addition, the music of the music will be broadcast two days ahead of open slow, the process of preparation full live concert. The difference between the past, the user will have the opportunity to participate in the whole experience from start to build, with closer distance and a richer feel full perspective of the whole process of the concert, and feel through the broadcast signal exhibits disruptive interactions. In gundam seed wigs the past, the traditional profit model of a single concert, the performers, the production team, the organizers, the advertiser \u0026 hellip; \u0026 hellip; many stakeholders have targeted the concert scene in an attempt to tens of thousands of people in a few hours more to fight for their interests, and often demand exceeds supply, the demand is difficult to balance multiple interests; and live performances + pay-TV operation mode, is a real sense of China's first online and offline are taking charge in the form of super concert, totally disruptive value-added revenue mode for the traditional concert business has opened up a whole new field of blue, stakeholders will have a real opportunity to look to a larger board. Wang Feng and music as the collaboration also includes the subsequent music video program, and that sort of space-derived business models to imagine also great for artists, whether it is to enhance their brand value, or create revenues have opened a new path . Marketing access to electricity supplier cooperation strategy: Jingdong, the US group, Taobao, Baidu, etc. In the past, concert ticket sales habits and barley net ticketing platform such traditional cooperation, this time, the organizers compass culture Xue Feng Wang concert of choice plus General greater efforts in cooperation with the electricity supplier. He disclosed that so far, the next line concert tickets have been sold out, the electricity supplier still has some awesome part. The ticket to the sold out from the start took only three months. Cooperation with the Jingdong platform for electronic business faster than ever. Previously he has been working, but not so deep, and relatively few cases sold out. He also expressed to i horse: \u0026 ldquo; now everyone related to the electricity supplier inseparable, and Jingdong, the US group and these brands are well-known, we pay more attention to the role is not simply to sell, but that propaganda. So we are looking for Jingdong, Baidu, Taobao ticket promotion, looking for the US group, we found a total of more than twenty now. It has been done before and electronic business collaboration, but not so massive, not so deep. \u0026 Rdquo; Q: Why start this year, try to do with the depth of cooperation electricity supplier Xue: In fact, two years ago we just like electricity suppliers have cooperation?. But the project itself is relatively large, the electricity supplier that is also a project to enhance the brand, more willing to take the initiative to establish the relationship between the depth of cooperation with us. In the past, as some small-scale performances, business partners nor too seriously. This includes as Taobao, Baidu, the US group, and even drops a taxi, we are dealing with in-depth cooperation. On market access, we like Starbucks, and library media column, and 85 ° C, such as chain and consumer businesses to talk about cooperation, with sales terminals all cooperation in the storefront, the store has our cards and posters, and then Beijing plus more than a dozen shopping malls, supermarkets, like New Century Department Store, Aeon and so full coverage. Electricity supplier for this first sale, and secondly to be a good spread. Main is O2O, open online and offline, such as Jingdong, Baidu, the US group, but we will only do spread the US group sales will not do because we do not buy the ticket on top of the destruction of the sales market. Jingdong and Baidu have a marketing ticketing platform, the ticket is the same as in the sale of a commodity. This past us with the company's cooperation and common ticketing is not quite the same, and they are now relying on ticket sales platform do. It itself is unlikely to make the sale. Is the traditional online and offline together, is to buy the store and online together, like barley net. Q: Over the past few years because of the Internet, the music industry has been bad-mouthing, do you think there are other concert tickets in addition to the commercial value of it can be developed Xue:? Sponsorship, cooperation, like the Internet today online sales, which are able to develop , there are some concerts derivatives.
For example, we help Wang Feng to do some derivatives. Is this year also started, such as T-shirts, as well as some of souvenirs. Although it is this part of the revenue generated volume is still small. Concerts market getting better and better, in terms of presentation, profit model has more space derived. I do not record it because the show, so for the record industry, the market does not understand, but in fact the future concert market is getting better and better. After eighteen government not to do it a large opening and closing party. So the original opening and closing ceremonies are basically party government foot the bill, sending tickets. But now the practice canceled, but people still have a market demand. The real concert to your door, the people are their own Taoqianmaipiao. This concert market is getting better. As a sponsor, is a very intuitive feel from the box office and the amount of people there is a concert two years this demand is also growing. ikki tousen wigs Q: What about an increasing trend Xue:? 20% of the annual box office. Including former concert could come out a year 10 artists in concert, and now there may be twenty artists in concert every year. On the one hand is the artist more than output, on the other hand, certainly people constantly buy a ticket, the formation of such natural market, so it's more art talents. Last year, it was obvious watershed, the overall market is going up. Internet on the entire music industry played a major push wave propagation effect on the concert is a push. Future concert will be a new change in form, for commercial considerations. The cooperation with the music line of sight is a new point. It is a new show presentation, but also an extension of the new profit model. Next we may be implanted Internet advertising in concert. There may be certain design in a particular aspect of the concert. This article i dark horse All rights reserved Please indicate the source, tort reserved.