Micro-channel is not the media, it is the asset note: This text is author Xu dimension in their friends among the internal share, we have annotated allowed media reprinted today but the accident found to be - forwarded 'micro strategy spike era' micro-channel public account, the account credentials to Thynne Group chairman is Dr. Jiang Ruxiang business. Moreover, the account marked when forwarding signed 'Thynne electricity supplier division eva'. In view of this, I am specially authorized 'i world network operators' starting publish this article, in order to set the record straight. In this, I hope I Thynne Group for fraudulent use of the article, and the article regarding the unauthorized disclosure in the public media to apologize to me. - Hsu Wen-dimensional 2013.3.5 / Xu dimension Many friends have asked me this question: 'In the past microblogging just came out, a crowd of people say microblogging how how important, and now I have not used microblogging good, and he came out with a micro-channel, I see it with microblogging, as it is warming up two years later. 'This is a very good question, it is directly related to whether we want to increase the budget a lot of money in the market . My view is: 'We really should think about whether you want to run to it, but we do not need to think about whether you want to run the micro-channel, every business should be doing micro letter, because it is one of our important assets.' 'Buy Media 'In fact, the' lease Flow 'For decades, we have been on top of the money spent on marketing, considered a' fee 'instead of' investment ', which is very reasonable. We think we are in the 'buy' TV commercials, magazine layout, website banner, google keywords, microblogging forward, but in fact we are in the 'lease' them. If it is to buy it, then we will leave some things, but the fact is that as long as our advertising stops, traffic also stopped immediately, this is not what leasing is it? 'Rental Traffic' is the commercial nature of the media industry several decades, including microblogging. They rely on low-cost or free dumping their content to consumers, to establish contact between them and the consumer, business if you want to quickly establish contact with consumers, it must be paid to the media that intermediaries, leasing them readers. Companies have to do this? Must, because we can not find a better way to reach consumers. This is a very effective pattern associated with the consumer do? No, but because by the technical limitations, we can only the case. All companies want to be able to skip the media, and their own consumers to establish direct contact. We also have some ready-made tools, such as DM letters, e-mail, SMS blasts, voice calls, but they have a very significant shortcomings. DM, e-mail, Short Message basically 'broadcasting' communication paradigm, the high cost of user feedback, the cost of business management that feedback is also high.
Interactive voice calls, while ef a fairy tale of the two cosplay adequate, but it did not broadcast the propagation efficiency. Micro-channel public number is great after the micro-channel CRM tool appears, everything became different. Wilson, founder of Love Fan children who would like to own to build a CRM system to manage all readers, in just the time to start, micro-letter launched a public platform. Wilson as a technology media person, immediately sensitive to realize clannad wigs he did not need their own CRM system, the micro-channel public platform is a free and easy to use CRM tool. A CRM tool must have three elements in order to play a role: first to be positioned, that you have without the user's contact information, such as telephone, email address, qq number and so on; and the second to be coupled, that is, you can not pass effective means of communication to reach him, such as letters, e-mail, text messaging, MMS; the third to be fed back, is your turn to you, the user can transfer information. These three elements have all micro-channel. When a user scans your two-dimensional code to add you as a friend, he can be targeted to you; the micro-letter itself is a communication tool, and whether text, images, sounds, links, location all through death, can be connected to a very powerful; micro-channel provides a public platform, you can manage the information sent by the user on a PC, can also very good feedback. More importantly, the micro-channel public account when sending information is a 'broadcast', but in time and receive information is 'one to one', this communication paradigm for enterprise CRM work is simply perfect. Micro-channel users is an asset in the article, I said at the beginning, micro-channel is a mobile Internet-based products and thinking, thinking what is the difference between mobile Internet and Internet thinking is it? Simply put, a user is operating, one is business traffic. In the Internet age, it is difficult business users, because the computer is often shared, a family, husband, wife, children may share a computer, you can not go to identify in the end who is browsing your website. You can log in registration system to identify the user, but how many people will remain logged state? Even if he logged in, how can you assure him you'll see a notification issued by it? So in the end, it does still flow. Traffic biggest enemy is the conversion rate, perhaps you every 100 UV, among them, 50 belong to accidentally come in, you have to pay for the 100 UV traffic costs, but a waste of 50%. In the mobile Internet era, we finally have a user may operate. The owner of the phone is basically a one to one relationship, once when he logged an app, he can basically remain online forever, so you can identify him, contact him.
As long as you have contacted him first, in theory, you can always contact him. In this way, you can find the 50 you need UV, without the need to obtain the 50 wasted another 50. Not only is a micro-channel CRM tool, which itself is a user database. Previously, we used DM, email, text messages, when to do CRM, database and communication tools are separate, but in micro letter is one of the two. So when we promote our micro-channel public accounts, we in fact our user data accumulated, Cosplay Costumes it is essentially one of our assets. In summary, my argument logic can be summarized as: micro-channel public account subscriber = potential users = assets. Do not operate the micro-channel marketing activities deemed simple, but take it as a process of accumulation of assets for which it is not the money to pay the costs, but an investment. So, in fact, every business deserves to do it. [Welcome to search on a micro letter 'txws_txws' concerned about our public accounts, six wonderful article do not miss a day. ]