Blue Harbor Online Wang Feng: My game ten years [REVIEW] August 31, 2013 in Chengdu Chrysler Cup points race horse contest, Blue Harbor Online founder Wang Feng to Chengdu local entrepreneurs who made a theme of 'my game a decade,' the share. Business for eight years, he believes entrepreneurs have a spicy inner strength, but also to let go figure. The following is the speech excerpt: Good morning, I'm the founder of Blue Harbour Online CEO Wang Feng. I asked my native place in Beijing people I say, Sichuan and Chongqing Chongqing culture very close, and I used to rarely come to Chengdu, although the home very close, but be honest, I kinda like Chengdu. I think Chengdu spicy addition to fresh, a hint of warmer Cosplay Costumes and more warmth, speech is relatively soft.
Entrepreneur I made 7-8 years of entrepreneurs, made 10 years of business executives, venture my personal experience of those who have at heart spicy strength, but also to lay down a soft figure, Chengdu people figure softer than we Chongqing. I met a lot of entrepreneurs in Chengdu, I think they are more pragmatic, more flexible posture. I wrote some articles of some recent media interviews, but to be honest that is afraid to speak it, because to some extent each player entrepreneurs has his heart dry, do not look now that you ask your buddy to do quite well, I'll ask you how much income a month, hundreds of thousands, I still worry a lot from us is far worse, but in fact, Because after three months it is probably millions of monthly income. I worked for several years in Jinshan, after a few years old and someone wants to dig me, when the game starts to make money, a lot of industry heavyweights looking to chat with me, I was most impressed to find that Chen Zhou chat with me, I was talking with his point of view is Games Why tempting me, that rise from the ground. Rely on passion and creativity, you can quickly make big business, many entrepreneurs make money quickly, but found not a few bigger companies do, in addition to the early proxy grand bigger game, Netease bigger, the Giants do Great, but in recent years do not much bigger game companies, the competitive environment may be too full, they are directed at the money went. And early giants do when we do not want to make money. First talk about the upbringing of my upbringing, to see if there is no help, and the second is to tell how I see the relationship between the mobile Internet and the mobile gaming, and content and platform, that is how I look at this issue, I would also like the way the third to talk about how I see entrepreneurship, start-up companies should look at how what kind of mentality, through the entrepreneurial process from 0-1, and probably speak three points. I myself joined in 1997 Kingsoft, I was lucky that time when the sleepwalk into the software and games industry, 97 years of Jinshan is just Microsoft's competitive defeat under the array of the company, he was incredibly prolific early company I Jinshan mentality into worship. 97 years into the Jinshan to know fooled, only 20 people in Beijing, together with the development of Zhuhai, 60, 70 people. At that time the entire product development has turned to individual applications and stand-alone game, from the company I was a far cry from the pilgrimage. I was lucky and sleepwalk into this company, let me see the rise of the software, the rise of the Internet, as well as the outbreak of the game. My first job is Kingsoft PM, then did not expect PM There are so hot. 1.0 Lei Jun to do their own .2.0 put the stick received my head, those years very lucky against piracy support to achieve 90% installation rate, open the computer that your users see on the road to sell the product package are your users. Buy software CD sold our door,
I was there to buy him. I had the work done, the biggest feature is the DPS this brand does not do it, CIBA made up. By 2000 powerword very fierce, I think it saved the Jinshan software sold down after a year off tens of millions of revenue. 2000 want to do two or three million a year revenue harder than mountaineering, Jinshan to make money at that time felt very strange. Internet mode after you start up Mongolia. 2000 My job transfers to the general manager Duba Division, which later became the source of my business, as a business unit essentially took possession boss style worked out. I work in a company, when considered on a strong People, boss forbear treated me, a total of 10 years, I guess eight years are to endure them in my teeth. In 2003 and rising when only we did a good job, way to use the Internet to share the software. I made the most important driving one, helped me push Jinshan, so he did not like Rising as dead. That year I see to the rise of the game. The first thing I did cancel the damn CDK, install genuine software in the past to CDK, WIN95, that time must find CDK, looking for people to piracy solution, then sell CDK, become licensed software logo. Free front end of the second pack, the back-end fee to do, is to use cloud the way, at that time did not fashionable word. What drives it, drive the virus, new virus collected up again, driven all day deceive users do have security problems These difficult still do have some effect, some users are willing to use your push. I mention the most important third point of view, from a marketing push into operations, driven by the marketing push is to do market their products to the end consumer, the operator is not the same, the players try to figure out the user experience on the products, with reputation make further penetration, the technical data samples amplified in the entire market segment. In 2003 I was transferred to manage the game, that is a turning point in my life, I was the boss asked me to do the game do not fly this thing, this company made a lot of people play for many years, why not let them do let me dry The boss said after pondering the sentence, he said I looked around me there are two special executive obvious first point your curiosity and ability to learn, I strongly feel, even though much of your problems, But this I quite like your character. Secondly, I think you have personality, he felt that I was passionate man. Later, the old people ask me why I'm going to start. I think suddenly one day find himself should go. Of course, you can not go, followed by down to see what I feel is the biggest year alone boring, then a lot of people ask me why, the seat is also good, the boss is relying on you, a lot of the core of the business is you hit the country, I just feel very boring Depressed, do not find anything, I found my Gerry original or a Cock wire, or to go out to toss, from scratch. The reason I work 10 years in Jinshan fundamental reason is the boss three consecutive transfer Kong, the equivalent of every post transfer business. I later found out I was able to mix in the company for 10 years, in large part because of freshness, the old me do new things. One day I walked into the elevator Jinshan Building, there is an ad stimulated me to speak above a man stamped, finally cover white hair re-cover. Then I was thinking why I do not quit, Blue Harbor six years of ups and downs Blue Harbour online in the past six years is very bumpy, because we do spend a lot of money end tour, end tour really did not grow up in the past six years, it grew only Tencent. Other success is all you see up until 2006, 07 years after the fact, no space, Tencent rose year. Blue Harbor in 2007 to do side trips, this year is still about 100 million, almost as if I have not really been 200 million level. I took so much money want a big one. We have developed a game which cost more than 45 million, 120 people dry for four years in a row, the marketing month delivery in 25 million, Sohu swim Deer seat a month to shatter thirty million, even so, it did not find a few really big game company, is throwing money could never do it. My immediate concern page 2009 tour, when I am about to happen, unfortunately, is the movement's rise. 2010 I have an American friend brought me a device in April, when the site in terms of the very popular, PAD, iphone I took earlier, but did not let me so impulsive iphone, itouch like extension board, when I see pad very shocked, I attached wifi all day in the above play angry birds, Zombies, this is the future, that year forced several core group of our 3D projects come out. Chen Haozhi What do people fishing, but I did hit a hamster called crazy, we're excited to do a creative, three-month product will go up, release the Apple platform took three months, and I I do not know why Apple platform so finicky, I wrote called them submitted successfully, and once or submit unsuccessful, I said why, and then scolded the meal, apple people contact us to say only to test our game , find it difficult to play, there has been no clearance, my colleague milder than I might politely scolded, they passed that month we are top of the charts. Internet applications is to download the entire game downloads are first, so powerful, up on the first, what the ads are not playing, a lot of friends congratulated me good. Pushed up by consumer enthusiasm, but I found I did not want to know this business model, I would also like a crossing fee, later found not in fact, I found that Chen Hao Zhi is really made a stop pushing, I year or platform type, not the Internet platform type, I do not make money, I opened the first meeting. To want to have to do things at a game, in 2011 I had to move the heart to do mobile games. PAD when I saw it, I did not expect to have so much power iphone4, Android phones up again, faster than I thought, we have accelerated the program a 3D action side trips out of the project team, light game gene page travel and social've seen. COC that game model today is to find the most profitable on the page tour, foreign tour page is not called, then I found the French game are based on foreign and social go, I have to say is a false social terms. When I saw the time, so I no longer miss Blue Harbour past seven years I've done 13 games, which end tour made 3,4 paragraph, page tour made 3,4 paragraph, hand travel now did this several end tour I did two games more than ten million in a month, end of the tour we live is the reason why later a group game to earn money. Including now also have the game to make money, the dawn light, Journey to the West, so the end of the tour to be honest did millions a month. I talked about a point is to lay down all the biggest burden of all mobile games to make a transition, this company is a huge controversy, it is possible for us all to hang, I was not too convinced mental Last year, I want to a profitable small business, a year down the tens of millions of profits, dividends with a few buddies, I do not want to, I think I do not have the opportunity to swim in the end, and I do, but that several companies in the page tour.
This is touhou project wigs probably good I was doing, plus we were baptized in the page tour, tour page is not the biggest gains in product castlevania wigs design, is more flexible posture, is to do page tour to use open mentality to do. Two days before the grand to me sharing a moment to talk about their views, as long as they cooperate with us on cooperation, we are very weak figure, grand and I can also talk about cooperation, I am willing to be explored, because the game industry does not compete rivals opponents, we have to change of their experiences and a change of flow. I learned from the page tour of a few, figure flexible business model, and the second is the design of the game there are indeed some in the mining business travel more extreme than the previous end of ideology, it is a dialectical point of view, it may have its negative effect, but they know how to commercialization. Page tour in the game to do very green, as we do an example of Warcraft regard tour ends, trying to make a number of very long time 5,6 hours a day game, but fragmented. I too know the developer to do a small research and development team focused approach when needed, first do the brand, do a second distribution channel, the third operational support, including data interpretation, the fourth thing that commercial mining and design. I would like to share a lot of people may have misunderstood the difference between publishers and operating platform, publishers do traditional distribution, like the UC operating platform is more like a mobile terminal, in the terminal the product distributed to more consumers, In retail distributors can not replace the root cause is sit shop operator. I talked with peers. Relatively speaking, this phenomenon is not easy to copy, so the platform is what products can access traditional consumer heap to the store on the first row is called to promote the terminal, but the distribution of those people do advertise the brand, including help you build channels open dealer meeting, is your distributor, game industry publishers would like distributors. How many people are you going to pick interact with the phone, as well as with research and development, there is the feeling that you are not more commercially. The Internet say one thousand million gamers in the industry, after all, is the product of competition. Today, you want to make advertising, to advertise on television, do not say you are in Hunan Satellite TV advertising, it should be said that every day you are advertising in China is good sound, even is such a powerful media resources has become a product brand, consumer brands so now they understand, not to make a combination in the media, the core is to tap into the core of the product, so powerful traditional media like this, we think of the Internet industry, precipitation is better than everything . But in general, I think it should do is the core of the product, the product of my biggest perception is CEO myself to jump into the product inside. I was looking for you quite'll say Wang Feng investment, can not throw me some money today, I find it difficult to evaluate a person's character, but we can see people's status and experience, in this day and age to focus on products, Investors must be like, even today, surging in the mobile Internet, we think the blue line in Hong Kong market this company quite do what you did when creating large-scale investment, this time everything is digitized, your game one or two platforms do limited testing early, you can prove that you are four indicators, if you do play four indicators is very important. Quality of the game, theme, word of mouth, brings the user to download the conversion. Your user retention, retention next day, week month remaining lifetime, you pay infiltrate game conversion, the number of pay-rate, players want to give you the money is not necessarily the mall you do very prominent, but you dug his pay-per- . You do not have four indicators all in line, there are two S-class may reach the platform in selling the. Relatively speaking, these four indicators you can not do, but also to complain about a strong channel, we can not help you. Then we can survive a lot of guys because we went to the product inside, up and down staring at the product details, an open Excalibur to do a million, over the past eight months I see the data is continuous It rose eight months. The last thing to share entrepreneurial mindset, my angel someone else, a lot of people think I'm an angel good, I tell you my daily states are 11 and 12 points to go home, I joined the industry from now, barely 9:00 to go home, That really go back a bit like Chinese New Year, we say today how to come back home so early, so I'm very little, most of my situation 11, 12 points in the company, neither fight nor fill value package, because I was the company's CEO, after each product out the fastest I have got that package their own testing, each new project team to pull my office to Chequ. Then I set up a product committee, on the inside resolve project product review.
We do have one thing over the game, and called the kernel prototype, if you do the whole game combines RPG, we presented, we give resources to do is open the year, if not I will be ruthless Bidiao, I the team also fired, so many people say that we are very fortunate and dug several blue harbor, and if poached explanation is good, but not easy, to imagine a CEO all day lying in the company do such a thing, We see relatively tight core team, we put a lot on the product. Not long ago, someone wants to spend 1.6 billion to buy me, I refused, I believe that entrepreneurship is the most important part of my life, I have walked this road, it will not turn, he suggested I sold the company to do the investors, maybe you're still very cattle, in fact, even if one day I do the second company, I was an entrepreneur, I prefer entrepreneurship, entrepreneurship is a very attractive path and status, the future is bright, the road is tortuous, ask me every day how about blue line in Hong Kong, I optimist, very fast hardware, the future must be a Niubi company, I have always felt very fast hardware, from small school to work, to go Jinshan work I always felt very Niubi, I did not find reason why, but my heart has always been in such a state, this state will allow me to put himself drunk along the way. I want to take over the dark horse contest immediately ran back to the meeting, I always worry about tomorrow's breakfast did not, I do worry about tomorrow there is a fighting game beat me. Our generation of Chinese entrepreneurs are affected by the Long March, faced with daily Zhuidu destroy enemies around us is such a group of people. .