Socialization electricity supplier + buy = buy a new model - a reverse buy mushroom Street on at 17:00 on March 1st on the line its a new feature: \u0026 ldquo; \u0026 rdquo ;, mushrooms freedom group whose pattern is called a reverse buy, users select their favorite products launched buy, sellers set the buy price and time , when the number reaches a certain amount to buy, buy it a success. Chen Qi mushroom Street CEO, said, \u0026 ldquo; mushrooms Freedom Corps \u0026 rdquo; the model is not new, and can be said to have a long history, and he said: \u0026 ldquo; this concept is not new, many years ago, it exists in persona wigs the traditional BBS, QQ group, watercress and small groups. So, I have always thought that the so-called Social Shopping or Social Commerce is not anything new, they have been countless wisdom of Chinese Internet users to play more than a decade \u0026 rdquo;. In this paper, the case and some cases abroad mushroom Street, turn anti- to buy advantages and disadvantages and related development. Advantages reverse buy 1) user-driven, word of mouth is different from traditional reverse buy buy is that it is user spontaneous, rather than on the business previously provided. Thus, users know what they want, as long as the businesses to provide the appropriate price, quality to meet the requirements, we can achieve the needs of users in mind, and users are likely to use a variety of social media sharing, formation of word of mouth. 2) business more flexible, lighter by the weight of traditional buy huge sales force needs to talk business, talk peace talks discount product. please teacher wigs (US group net sales force in 2011 the number reached 1,000 people). In contrast, the reverse buy business development is more flexible, because deals were initiated by the user free, the site does not participate in this process, with the goal of the site is required onegai teacher wigs to contact the merchant, which is why the group opened mushroom angel group several reasons can be close to 25,000. 3) businesses in the traditional buy more autonomous, the number of deals as long as you can into a group of 5, and when the number of deals is relatively low, the enthusiasm of the business will be hit, because the number can not go, but they have to provide products / services . You will think eating a token gesture. Reverse buy buy price is set by the merchant and deadlines, but also to be able to reach a certain number of groups, which is the number of the group's businesses are willing to, it is their ideal figures, businesses will be able to mobilize the enthusiasm. Reverse buy inferior 1) low barriers to entry and low switching costs as users buy upsurge in 2011 as, once mushroom Street to do a reverse buy success, followers will flock. Because, for the moment, other sites such as the beautiful that you want to copy \u0026 ldquo; mushrooms Freedom Corps \u0026 rdquo; not a difficult thing, only more to open a channel. Moreover, the user is smart, once you found a better look at other sites, and cheaper products, largely will choose another site. Therefore, how to hold the user, and continue to attract more users, the mushroom Street and other future want to do a reverse buy site need to think about. And I believe, mushroom Street about three weeks before the launch of mushrooms Group is the first step for this purpose, use mushrooms group to attract customers with different interests together, increase user stickiness, personally feel this is somewhat similar to watercress group. 2) over-reliance on Taobao and female market now, mushroom Street as well as other social electricity supplier website, most of the products come from Taobao, and female products, such as clothing, cosmetics and other decorations. Can get rid of over-reliance on Taobao situation is such sites need to think about, such as whether to increase product category, as well as store and online collaboration. 3) into a group of low, motivating Currently, mushrooms Freedom Corps into a group with more than buy the launch of 308/25297 about 1/80. Number into groups is still relatively low, the enthusiasm of consumers and businesses will have a certain hit. 4) monitor the quality of the large number of doubtful buy, how to ensure that products meet the requirements of the business, there is no quality problem? Although reverse buy site itself is just a platform does not involve trading, but the quality of the transaction will affect the reputation of the platform Once the user buy the product does not meet the kateky hitman reborn wigs mind, if not better handle on the business and reverse buy site itself may pose a threat. In addition, because it is user self initiated buy, if the business posing as a user initiates a buy, how to prevent this from happening? Event changed how? Also need to be considered. Loopt case abroad as a pioneer in the reverse buy, Loopt launched a reverse buy services U-Deals. U-Deals core values is to allow users to replace buy buy site into a protagonist. Its mode: Users can initiate in the smart phone to buy, that is, they want to buy publishing services, and through Facebook, Twitter, and other channels to invite your friends to participate together; when the number of participants up to standard, Loopt will contact the merchant to discuss matters relating to buy But the current Loopt home page has tentatively the business. RingleadrRingleadr not only enables users to easily initiate and share information on local deals, once the information is published, sharing, reservations, local businesses have the opportunity to follow their own standards through, rejected, or adjust the transaction, and after the user initiates a buy, the website also encourages them share links through social media, so enough people buy the team to join, after accumulating a certain number of potential users, Ringleadr the merchant will buy the program review, review and modify cycle is usually within 15 days. In addition, Ringleadr also adds features charts and launched the mobile client, the use of LBS mobile Internet technology to enhance business and interact with the user. 1Made.comMade.com sales process is: first to accept design submissions, select a unique and achievability of the design effects for consumers to http://www.cosplaymade.com/ vote on the web, and then winning the furniture is made sample, after shooting accept online ordering , then the actual number of orders (to vote in certain promotions available to consumers at the time of purchase) orders air gear wigs to factories in China, let the plant directly to the finished products to be shipped to England in favor of the hands of consumers. Throughout the process, Made.com no plant, inventory, stores, the only need is to shoot yourself. March 2010, Made.com get £ 2.5 million venture capital investment. 2i horse Comments: Reverse buy is not new, nor is the panacea to buy the site, but it is still in the winter to buy the site and socialization electricity supplier website to provide a new thinking, starting end of the transaction process is not the only businesses, but also from the customer's needs, to listen to customer needs. Commercial activity, the most difficult is the trust between businesses and consumers to establish, and from the interest, it is essentially competing interests of buyers and sellers, and the independent nature of this trust relationship, just can through social relations intervention to have an impact. Social e-commerce is a one example, as more and more online mall open platform, I believe socialization electricity providers to break a world. This article interpretation made by the author i horse excerpts and reviews, click here to view the original!