Yard: Milk Suppliers attention to the channel is a good milk suppliers i see dark horse in China, milk is a big business. However, the development of the twists and turns the song milk, large milk prices also frequently encountered problems. Milk industry is not suitable for small businesses to survive it? i see black horse with an almost normalized source cattle simple way to prove the smaller companies still have a very good living space. Although small milk producers, but it has won the channel's attention. It is how to do it? Four or five in the morning every day, Beijing several appliance business website and other people will return the original in the door, waiting to take the day's milk. And other suppliers of goods will usually take the initiative to the electricity supplier's warehouse. This is the most expensive one Beijing market domestic milk. On the electricity supplier channels, a box owned by the original le chevalier deon cosplay 500 ml of milk, priced at 20 yuan, and 1 liter of Erie or Mengniu milk price of about 12 yuan, Oldenburger 1 liter, and was transported these selling imported milk, the price is about 14-17 yuan - that is, in the final three times the original price of the common milk down. A return of the original channel, told reporters that, even so, return the original goods are in short supply and sometimes not get the goods. This volume is not, at present only the output of three tons of milk a day, barely enough to fill 6000 case 500 ml of products of small companies, in the face of such a strong channel supermarkets, but also a little room for bargaining. In the past few years, this company has been in the price of milk. 2009, and after 2010, or about 12 per box, along the way rose to 20 yuan today. 'We are probably the most terrier suppliers, that is not the price, but also engage in activities.' Owned by the former general manager Hou Xuejun said. In China, Dairy sell raw milk is not a good business. Typically, the price of one kilogram of raw milk is 2-4 yuan, farmers probably raise a cow can earn 2,000 yuan a year. And go raw milk price, this price is at least 10 times. 2013, owned by the original sales reached about 40 million yuan. But owned by the original general kanzaki h aria wigs manager Hou Xuejun said, in fact, owned by the original 'no secret.' Wang Zhanli is owned by the original founder of Beijing Yanqing County native, he started in 1998 to take over a cattle ranch only 70 head of cattle. That year is the great development of China's dairy industry, cattle farmers to sell milk increased, the government is willing to pay subsidies. Wang Zhanli by the Beijing Municipal Government in 1999 a policy of interest subsidies cattle, rapid expansion of production, when in 2000, he had 1,300 cows, 500 beef bulls. But the rapid expansion of the past few years farmers generally yield makes this business very quickly out of the question. At that time, farmers are to produce raw milk supply Yili, Mengniu milk prices this big, milk collection standards set by the other party have the final say. In 2003, when milk prices are not digest so much milk, to sell milk appeared difficult grounds to refuse the acquirer often say they do not milk quality standards. Once the milk is rejected, it means that a car of milk would lose more than 10,000 yuan, Wang Zhanli worst of it a month has been declined 4 car milk. 'Wang Zhanli particularly strong,' Hou Xuejun said. At that time farmers who sell milk in order to, in addition to lower prices, but had to talk about things with milk collection, send gifts, but Wang Zhanli reluctant wronged, do not like the feeling of being manipulated by others. In 2004, Wang Zhanli find China Agricultural University professor Li Shengli ask the other party suggested that the international trend is organic milk. At that time, China Agricultural University, has studied research on milk and want to find cattle cooperate floor, and Yanqing County farm owned by the original natural condition which in itself is good, there are some Agricultural research funding support. Wang Zhanli decided to cooperate with the China Agricultural University, together make organic milk. Owned by the original so-called 'no secret' means cattle milk in this matter, under the guidance of Ambassador's return was originally to do, and thereafter through the practice of these standards of conduct, as organic milk Beijing Standard is open. But the concept of organic practice up, it means increased investment, and reduced yields. Organic, means first cows eat natural, not added. This would be higher than the average cost Cosplay Costumes in the feed of 30% to 40%. 'Organic' also means you can not pollute the environment, and therefore owned by the original need impermeable membrane at the barn, you can not make cow dung cow urine into the ground, owned by the original construction of a gas station for this investment is necessary to millions; in addition, Each barn should have invested manure scraping device or the like; the authentication center first claim to use organic milk production line 'wash' again after the output of milk called organic milk, or only produce organic processing workshop, Wang Zhanli had at the end of 2005 to build their own processing plant, which also need to invest several million dollars. In line with the characteristics of the cattle ruminants, cattle can not feed as ordinary as they feed a lot of fine, but to feed more hay this roughage, which means milk production will decline. Many of the cattle owned by the original is Jersey cattle, Brown Swiss lower volume but higher milk This milk cow nutrition, these cattle can not play like that to them in ordinary farms estrogen, the growth hormone to increase production . Many ordinary farm cows average daily production up to 40 kg, but average daily production of raw cow's return is only 12-13 kg. Incorporated from 2004 owned by the original company, in July 2006 to get the organic certification of these two years, the return of the original investment of nearly 30 million yuan. In terms of ordinary farmers, which is owned by the original copy of the difficulty modes: farmers themselves not so much money, the industry has no venture capital for this investment. Before Wang Zhanli little belongings, sold his house and rely on to raise more than 10 million, and catch up with the support of organic agriculture Yanqing government subsidies and loans, such as several million biogas station is government investment, but also by the Agricultural Research support funds. 'Has invested so much that we do not retreat.' Hou Xuejun said. However, you serve to move out is a big problem. In 2005, the return of the original milk quality has been raised, when trying to sell a large milk prices, the other or only willing to buy as ordinary milk. Wang Zhanli had determined to use their own brand to sell. However, due to return the original uses a pasteurization, rather than large-scale use of UHT dairy Law - pasteurization is below 85 degrees Celsius heat sterilized, can retain more nutrients and bacteria, but easily broken can only be stored in a refrigerated state a week, and UHT milk may be several months at room temperature is not bad - it makes to please teacher wigs its origin, whether in sales or delivery the difficulty is higher. When the preparatory period, return the original plan is to milk sold to foreigners. Because of the high production costs, pricing can not return the original with ordinary milk at room temperature, they are the first on the market price at the time with the other so-called 'all-natural' milk pricing, just as about 11. Then ordinary customers identify more with Yili, Mengniu these brands, for the price of 11 would be too expensive, it is difficult with such customers say clearly what is organic. Hou Xuejun owned by the original reason for the fullmetal alchemist wigs invitation to join, because before Hou governing Central Europe, China and South Korea Association. That year, return the original to a variety of alien-infested occasion may do activities, including foreign exchange will be new to Beijing, Ambassador, International school activities, a variety show for foreigners. Wherein the activity of social welfare organizations, works fine. In addition, also owned by the original stationed Jenny Lou this for foreigners, a large number of imported food supermarket. Owned by the original had to send samples States Embassy, US Embassy notified when Wang Zhanli talk about results, you say milk mouth six hours on a full expansion pack, and said this is the reason the United States decided to set milk Embassy - Embassy take to sample the milk, the milk in the normal temperature test, no deterioration described synthetic additives. Since then, Australia, Britain and other embassies and international schools are starting to become owned by the original user. Today, there are already a total of more than 1,100 families embassy staff become long-term customers GUIYUAN milk. But initially, return the original milk sales is nothing but two three hundred kilograms per day, and the day was owned by the original milk yield is 3 tons of milk. Owned by the original milk so was the number of breeding cattle longs fell from 800 to 500 long, but fortunately there are a few million annual government subsidies, farm and then sell some of the Bulls earn money. 'But the money is borrowed, the device also voted, only then do so.' Hou Xuejun said. But the outbreak of the melamine milk scandal of 2008, so that has been owned by the original sales of about 3-fold increase in one day more than a ton of sales. At that time, many well-known dairy product companies have been found to add melamine on supermarket shelves Beijing was only ternary and owned by the original no longer available. Some media to report for this company 'Happy Cow'. Customers have more contests, such as Jewish restaurants, every time you buy milk will yourself to look at these farms owned by the original milk produced. 'We are very lucky,' said Hou Xuejun, but also China's dairy industry, 'extremes meet' result. By 2010, the return can all raw milk sold, was finally able to profit. According to media reports at that time, owned by the original in 2006, 2008, sales in 2010 were 900,000, 2.7 million, $ 4.5 million. After the melamine incident, the Beijing Municipal Government issued the dairy business license number, down from more than 60 to more than 30 before, in the final principle is Beijing's only organic organic milk production enterprise license. The Government only to the size of the dairy business a license, but it also makes more difficult for small farmers to return the original copy mode, number of farmers to unite. From 2010, owned by the original increasingly easy to sell. China's consumers are more concerned about food safety, willing to spend more money. In an appliance business channels, for example, only one day before the channel owned by the original box sold more than 30 products in 2013 we have been able to sell four or five hundred boxes. The reason for the small yield and return, in short supply, its price can be way up. And because selling pasteurized milk, owned by the original less vulnerable to the impact of the field, foreign companies, and foreign UHT milk but it can be shipped to China, such a direct impact on the domestic milk. Yard also started a little bit more money left to sell themselves to the mass market users. It starts in every weekend free to invite potential customers two 55 bus to go visit the farm experience, from Beijing to the Yanqing the distance, just a lot of time to carefully explain the details of production of organic milk. Hou Xuejun found everyone rozen maiden wigs to eat healthy it more and more concerned, though in advertising this for a short time to convince consumers rely on brand owned by the original part was very weak, but once let consumers spend more time understand and experience, Yard convincing high. Yard also pay more attention to the face of the mass consumer supermarkets, electricity supplier channels. In 2011, it began to enter more supermarket Wal-Mart, BHG supermarkets and other high-end, but also supply to Beijing all the major electricity supplier website fresh. A company's appliance business, told reporters, never previously owned by the original delivery, recently began shipping to electricity providers willing warehouse. There are owned by the original portion of the product before purchasing organization is the customer, after the new government to curb Excellencies consumption, part of a large number of sales this fall.侯学军 said, in fact, owned by the original had been hoping to sell more than the mass consumer market, not only because of the higher prices, but also more conducive to the spread of their brand. 'Puts us go abroad, we are an ordinary dairy business,' Hou Xuejun said. In other countries, small dairy company generated sales from the source to the terminal, according to the standards of production, quality and responsible for their own condition is very common, just because in China, owned by the original it seems so special. Future, return the original plan by expanding their number of cows reared in Beijing to increase revenue.侯学军 say to the current size of the farms owned by the original, the future number of head of cattle, milk production is no problem doubled. But because this farming method to ensure that cattle have some space, again expand production area farms may be a limitation. If you select off-site expansion, it means greater risk. This article Source: First Financial Author: Yang Xuan