Live Zhe software founder Bio: How can we use the free mode remodeling business model? live Zhe software launched in 2008, aimed at resolving Center Inn Internet technology developed problems, trying to multi-channel approach attempts Cosplay Costumes to redefine the hotel industry software systems. But after years of exploration, live Zhe decided to accept eLong investment, the software was changed by the charge free, within six months of the 5000 rapid access to the user, and hope that through O2O model, the hotel entrance as a channel to obtain business from other services above income. Free model really applies to any field you how to get the user and remodeling business model through free mode Following is a live oral Peng Jinhui founder Tetsuya software:?? What are you doing in the North University, Chinese Academy of Science in macro policy. After graduating from the Chinese Academy of Sciences to the Founder, doing domestic GIS software, and later follow up a number of banks, telecommunications projects. In the process, we often see a number of different industries and products, we have been trying a product do particularly well. Redefining the hospitality industry software in 2006 I went to the United States, saw foreign hotel system has been very intelligent, talking with friends, followed by returning to the hotel this was found to be an opportunity. Founded in 2005 Hanting seven days, as listed by the end of 2006, at that time everybody was shocked, I think the hotel can be listed. Internet was also growing concern, Ctrip, eLong also up, so that the tourism industry will be getting better and better, this hotel chain will certainly fire. 90s there was hotel management software, but they do very traditional, only stand-alone computer system, and the hotel had a lot of cross-regional chain stores, they do not fit the chain's development. We were also doing banking, telecommunications systems, learn a lot of Internet technology, the hotel industry is still lagging behind compared to many, we want these advanced technologies to move this industry, just in this industry have the opportunity to flourish. Several of our partners are Peking University, responsible for marketing, management and technology, we have a gene in this area. In 2007 we began to research and development, launched in 2008. At that time to do a few large chain, considered quite early. Before I do the banking system, each branch hotel chain is equivalent to each branch of the bank, at that time the market is not mature, a lot of people do not understand what is LBS, but told them that they will slowly come to accept the benefits. Our customers more each province top-ranking hotels, large companies generally own research and development. 90% of users can directly use our prototype, larger customers will make some changes. Times are changing, hotel chains are changing, demand change along, App, microblogging, micro-channel reservation, we considered the industry which are doing relatively early. The hotel has two core pain points most in need of attention: one is addressing the needs of management, there is a solution on marketing needs. Zhe living revolutionary in the industry to re-define this software: We have three redefine the software: the first one is free, the second is the cloud, and the third to the hotel we offer comprehensive marketing tool. Reconstruction with free business model last July, we hit it off with eLong, because our dream is the same \u0026 mdash; \u0026 mdash; I want to give the hotel to provide more attentive service, but details may have different. After the talk is over, we decided to free trade that this will produce greater benefits. After the first push secretly for six months, in May this year, we announced the decision to open the conference. Select the free strategy is not for competitive reasons, but out of the market, said the judgment and consideration. The hotel industry, a total of 400,000, the real 4-5 star hotels have two thousand, the rest can be seen as our customers. However, these hotels have some problems, especially in the last two years, seven days, such as home, the Han court the NASDAQ listed company, in general, two thousand stores, the competition to third-tier cities, then went on to level the impact is relatively Hotels Big. Another reason, is now rapidly rising labor costs, the cost of the hotel on the rise, the enormous pressure that they badly needed cost savings and make more money. Previous hotel software is very expensive, can not afford to use a small hotel; Chinese software cardcaptor sakura wigs companies to do mew mew wigs the hotel has a lot of quality the irresponsible captain tylor cosplay in general, the service can not keep up, and we hope in this way to the hotel by free the soul eater wigs industry to provide greater benefits to enhance the entire information of the level. Our services help consumers stay through software, there are more than 200 million a year tourism, travel crowd, we think this enlarged view, is quite valuable thing, the value it produces much larger than hotel software. (I dark horse Note: Zhe live free strategy with rapid access to a large number of small hotel, and hope to get a profit by other means Zhou said: Free is the most powerful way of competition, but profit model is also important) is now more fire O2O The hotel is the first stop of tourism, but also the last stop, you go to a place first staying in a hotel, take the time from the hotel, the hotel is one of the places where the information can be very good, and then we can sell tickets via the hotel, selling tickets etc., the value of this channel is very large. Our O2O is a closed loop, hotel guests can guide public attention to the micro-channel number or send text messages, and a closed loop through online activities. These data will eventually be returned to us that we can use these data to big data analysis, such as analysis of the entire population characteristics, analysis of customer characteristics, the entire data together, you can do many things. Build the whole industry chain of ecosystems fact, before this we have been very anxious to see \u0026 mdash; \u0026 mdash; to make some money each year to expand the scale, R \u0026 D, and finally not how to make money. Later we saw in this direction, staying in a hotel through our system has 200 million people, this thing will eventually generate value. Through App, micro letters, continued to rely on the C-terminus. Our current pattern of biased B2B2C mode \u0026 mdash; \u0026 mdash; to build 2B platform, to the C-terminal extension service. Free six months we have fatestay night wigs acquired 5,000 subscribers. But not to say that we are free, and other companies have no chance of survival. We want to build an eco-system of the whole industry chain: First, we have the most upstream line service, will be with Ctrip, eLong, where to go or OTA cooperation abroad, to the hotel to save manpower, to bring good guests experience. In addition, we believe with micro, microblogging, Taobao travel and other platform-level vendors, we are the first hotel fully open API interface software, we put our data is open to the whole community, including the provincial local sites, travel agents, agents. Tetsuya did not say that to live this thing, we put all the lines under the business are making their own, and we do a piece of this market, larger than our own strength to do more. We do not have the resources to develop the hotel and bring information to get through to the hotel, guests booking experience better. For counterparts or agents, not to say that we free, they will not make money. They can go and do our training or IT service, if large, then made more money than ever before. This article i dark horse All rights reserved Please indicate the source, tort reserved.