Money in Taobao? music Amoy Network CEO @ Bi Sheng said last week that 'E-commerce is a fraud,' 'E-commerce is really losing money' in micro-Bo; Alibaba Group Chief Marketing Officer @ Shuai tiger tat sang anti-tune, he said, apparently 'make money We are in Taobao. ' 'World network operators' hand in hand 'Seller' co-sponsored # electricity providers to make money is to discuss with non # microblogging, invite industry 内嘉宾 and netizens from many angles to expose the real situation of the electricity business operations. Behind the glossy electricity supplier who is there to make money? Who is Who in money to burn? We in the end how to make money? Interview guests: Liang Chunxiao - Zheng, vice president of Alibaba Group - CEO Lingyuan Jiang billion state power network - excellent song network, grapefruit homes CEO Lu Great Wall - Grass collection CEO who is making money? Question: does not burn to burn do not ask, can it make money? Lu Great Wall: Yes, because it was to make money. Zheng: the same question, I remember in 2001 a lot of people questioned SINA / SOHU / BAIDU, 2003 years ago questioned B2B, questioned in 2007 before Taobao! Some even questioned the year Suning and Gome, sell so cheap, can make money? The new business model, there will be a new way to make money. Retail value-added services, its own brand, scale and so on. Internet profit model rarely default, mostly fought dug. Question: money is really all Taobao it? Some Taobao, Lynx private businesses often complain about money, ladies and gentlemen, how do you see? Zheng: I have always received a lot of Taobao, Lynx seller friends say was quite profitable. I found the store you want to think clearly what is relatively easy to make money. Liang Chunxiao: In any market, survival of the fittest is normal. With Taobao rapid market expansion and upgrade, network operators have to upgrade, we can not do a few years ago according to the success of the network's routines, but to work hard in the service, personality and so forth. Question: Do you have to feel the electricity supplier winter it Lingyuan Qiang:? I think some students can not see in the cold, and some students in the warming himself, some students wear jackets in Canada, it must assert winter came. At least in our opinion grapefruit loveless wigs homes from cosmetics online shopping growth and user acceptance of Chengdu, the now into the spring. Liang Chunxiao: Look electricity supplier, not only the self-B2C website, but we can not just buy the site, but also to see a large number of platform-based business network operators, many of them large-scale (sales volume of over one hundred million) and profit and good momentum of development. In the future, electric Chamber of the prince of tennis wigs platform-based business more and more, this is a big trend. Question: Grass collection tried to build independent B2C Amoy lost money, grass set also in other platforms for the entire network sales. In addition to Taobao, the grass set in other platforms make money? Which is the most cost-effective platform for these? Lu Great Wall: a bit difficult to answer this question, we have at this stage is more of a full network marketing and channel coverage, not just the level of a platform for profit, in addition to making do. According to the category needed to make adjustments. Question: So far, why is there within the industry to make money Amoy, Amoy go outside do not make money in two completely different business forms? Liang Chunxiao: the key to development of electronic commerce is taking shape a new business infrastructure, such as Internet (broadband), cloud computing, e-commerce platform and e-commerce services, infrastructure core function is to reduce transaction costs and enhance business value. In the business platform, we can save a lot of business expenses, at a lower customer acquisition costs, better sharing of the commercial value of the data brought. Electricity providers how to make money? Question: vertical B2C electricity supplier have a chance? How do vertical B2C electric business projects in the position themselves, how to make money in the electricity supplier? Liang Chunxiao: in China, not obsessed AMAZON mode, different conditions, as the United States has not seen such a pattern Alibaba B2B, China will not have the opportunity AMAZON such patterns emerged. Question :( part) the traditional business into the electricity business, hard to deal with the Cosplay Costumes relationship between online offline, online promotion costs less than offline. Coupled with some remarks electricity supplier does not make money, so that part of the business both envious and stagnant, how to guide? Lingyuan Qiang: I exchanges and traditional entrepreneurs predecessors, the general will ask him two questions: 1. Are your brand or business continuity plan to? 2, you may not be familiar with disdain on the Internet's influence, ask your secretary / colleague through what understand the industry, the market, the user information? What your child is now the most dependent on communication tools and social networking, shopping is? Question: or do insist it? Lingyuan Qiang: the ability to see the status quo and the industry you are in the team, such as clothing are in need of core competitiveness of the industry, will slow down. The industry breakdown can be faster. Question: Bi Sheng said that e-commerce can not earn money because the cost was too high, ask for small electricity supplier, if you want to make money from what it should be possible to control costs? Zheng: Bi Sheng's words were misunderstood for too long. His intention is 'pure distribution of goods B2C website hard to make money.' E-commerce is definitely not to say that does not make money, so if all e-commerce do not make money, he did not need the electricity supplier of own-brand transition. Lingyuan Qiang: I personally think that these aspects: Minimize promotional costs (such as over much intensity discounts, gifts); not blindly advertising; not malicious paid digging people etc. Question: There is ranma12 wigs no doubt that the electricity supplier is a trend, which the industry's most money? Liang Chunxiao: It's hard to generalize. 13 years ago, almost no one is optimistic about the online sales of clothing, apparel result, it is the best in online sales. Zheng: share, remember the 'clothing' is cited most ---- in various types of speech and analysis of 'e-commerce need to be standardized commodities, some of the items not suitable for e-commerce, such as clothing.' Question: In this stage of e-commerce, the decision makers to make electricity a key factor which does not make money? Lingyuan Qiang: the core is 2 points: 1, the product itself, gross margins; 2, the width of the product purchase audience; the first point determines the upper limit of the cost of the promotion can be implemented, point 2 determines the investment in Marketing output ratio ROI. High-margin, wide audience of products, it may make money.