[Welfare] E online Pathfinder public platform: 'After the Mei-US era' transparent public service E public platform does not directly do public service, but to provide the underlying services in the form of public service organizations, a self Forced transparency revolution. Wen / Zhang Jie world network operators to provide water, electricity with PayPal same idea, public institutions in order to provide more convenient donation channel, in 2012, Alipay E public platform project to begin preparations, and after several iterations upgrade, trying from the process, way to achieve full transparency on fatestay night wigs supervision. In other words, E public platform does not directly do public service, but to provide the underlying services in the form of public service organizations, a self Forced transparency revolution. \u0026 Ldquo; after Mei-US era \u0026 rdquo; Opportunities and Challenges after the 2008 earthquake, China's grassroots NGOs slowly surfaced, Chinese society began to get a glimpse of the potential power of the grassroots. However, this moisturizes things in silence like growth has suffered an unprecedented cold snap \u0026 mdash; \u0026 mdash; 2011 年 6 月, \u0026 ldquo; Mei-US show off their wealth Event \u0026 rdquo; the Chinese Red Cross cusp, information opaque and the Red Cross mishandling itself, code geass wigs making the public interest sector plunged into a crisis of confidence, the negative attitude of the public fund-raising total of government-backed public institutions from the year produced sharp decline is evident. At the same time, Mei-US this farce, such as re-shuffle in general, for the early practicing internal strength of public interest organizations to open a window \u0026 mdash; \u0026 mdash; to Ya'an earthquake, for example, one fund previously not well-known for its fast The network response time and the amount of the donation was beyond the Red Cross. Carnegie Foundation before the main Xilusaier once said: philanthropy have made of glass pockets. The number of donations to public welfare organizations, reflects the level of institutional trust, depending to some extent on \u0026 ldquo; glass pocket \u0026 rdquo; transparency. In line information is difficult to pass, and this transparency is often the earnings announcement, media monitoring, etc. by public organizations to achieve, and now, the Internet is this transparency provides a natural platform. Offers free online fundraising channel for public organizations PayPal E public platform is one of them. As the head of public service platform E, Ruda clearly not satisfied with merely establishing a payment gateway, his ambition is to let in the sun under the supervision of public service. To this end, Ruda public platform E in the planning, the design of an accounting system, the entire sub-accounts of two pieces, the first piece of decomposition of the transportation costs, meals, accommodation costs, second-profit organization is required to fill corresponds to the project name. Seems to be the convention, most of the time in the previous, when public institutions to submit accounts, the costs will not be split into various aspects, but generally submitted to the costs of each project, a rough look quite reasonable, but often by not From fine scrutiny. Because Cosplay Costumes all areas of public projects in different parts of the structure is not the same overhead costs. Ruda cited an example: For example, student projects in the catering and accommodation costs will be relatively less, but often run around, so the transportation costs will be higher; environmental protection projects, by contrast, often need to hold expert seminars will, catering, accommodation will be relatively higher, while transportation costs are less. \u0026 Ldquo; the different characteristics of each sub-sector, as long as can be clearly set out. IPCs are similar, why A mechanism dining fee is 20%, while the B catering agency fee is 50% of the public own their own judgment. \u0026 Rdquo; Ruda admitted that transparency is not the pursuit of public interest organizations, but public platform E forcing public institutions to be transparent. If you do not want sailor lucky star wigs moon wigs the accounts of transparency, it means lower rates of public service platform needs to compete on transparency. Future, public institutions and on the public platform E Taobao shop, as donors can be scored for each public institutions, and requires all public institutions accounts are public on the platform. Donors receive every month automatically generated through monthly feedback donated items. Localized do public service in general, all public organizations are often the most troublesome remote execution, and E in the planning of public service platform also fully take into account localization issues. On the one hand, members can donate Alipay real name of the donated items were evaluated scoring, scoring only once for each project, the platform system according to this score on institutions, projects are ranked, each institution and project respectively generate their own homepage. On the other hand, it has been the link between public institutions and donors is to be interrupted, the demand for interactive communication and public organizations are also extremely strong. To solve this problem, E public platform planning to create a closed social circle of donors \u0026 mdash; \u0026 mdash; \u0026 ldquo; love \u0026 rdquo ;, donors can communicate in the circle, initiating activity or topic, and can gather localized volunteers, it would be a public service aggregation point circle. Ruda was originally designed to explain this: \u0026 ldquo; public service is a complex matter, but because of poor communication, too little communication between public organizations and the community, can only pick the best public can understand the contents to spread, such as disaster relief The most important is to build a network throughout the preparations for and response preparedness system, instead of relief supplies when served. \u0026 Rdquo; Moreover, E public service chobits wigs platform will also fall to the phone APP, can be automatically sorted by geographical setting, such as most in need of donations of people around who need donations, contributions need hometown projects, users can phone on donations to operate. Correspondingly, APP is also a plan to help the development of the project: The APP provides assistance to help individuals launch, but also with the family frequently used numbers, an emergency quick guides. However, under the endless line fraud, how to identify the authenticity of the help information? Ruda am optimistic for the Internet: E does not interfere with any public platform release help information, and its authenticity could be either public institutions for review. Forced traditional welfare revolution in fact, \u0026 ldquo; Mei-US events \u0026 rdquo; just mean the Internet deeper involvement in public service, before he microblogging, forums appear, Chinese Internet users has never been a public channel point out problems, slander rank, and questioned and views. Space from the World Forum to Weibo, the general public has to express and release, can communicate with each other, but also part of the public through voluntary spontaneous way to address social needs and public interest achieved through the transfer of resources. \u0026 Ldquo; if e-commerce development is very good, but the proportion of online retail sales accounted for the overall still low, public service are the same, not to mention China's public welfare industry is still far from forming, and from now, the Internet is a public good and services tool. \u0026 Rdquo; so understanding Ruda Internet public good. In fact, donor behavior on the Internet is not the same for each platform. For example, the general public platform login E of donors is to look at public projects and donors in the days of cat-profit organization stores, mostly touched by something, or thought to be temporary donations. This is slightly different, E public platform for their own position: do not do a simple donation, and to Forced traditional welfare revolution through interaction. Initially, the audience in order to make the network more recognition welfare, E public platform mostly directed donations by someone or something to let donors quickly understood that resonate. \u0026 Ldquo; Although I oppose pathos welfare, but at the present stage of China's public communication of specific cases more smoothly. \u0026 Rdquo; Ruda outspoken. Compared with the non-directional abstract items donated cases with better \u0026 ldquo; \u0026 rdquo ;. marketing effectiveness For Ruda, his hope is to help traditional public institutions to enhance their operational capabilities and business sense, and ultimately to improve their efficiency. 2012, Alipay E public platform carrying a total 35.221 million yuan donation, compared with 2011, an increase of about 70% to 80%. But the initial public platform E seem too simple, in order to support the application envisaged Ruda, only re-development of the first, the first test on a separate server, ripe and then open up with Alipay platform. Ruda upgraded version of E intends to develop public platform on the introduction of a hundred family welfare organizations, and thousands of users, do the test line, and so real on-line, you can go directly to mature, to donors on the Internet Under the supervision of, let clear up public interest organizations, to reacquire credibility. (As contained in the 'world network operators \u0026 middot; manager' 8 monthly) [Welcome to search on a micro-channel \u0026 ldquo; txws_txws \u0026 rdquo; attention to our official micro letter every six to miss the wonderful article. ]