Faced with the double 11 and Black Friday, the Chinese retailers learn from what? logically speaking, and the underlying trend of things taking place in the US market, will be the future status of the Chinese market. However, there is a lot of different Chinese and American market, how to learn need to charge a lot of thought. Now many Chinese retailers are holding 'not rushed, after fear' mentality, waiting to see some domestic counterparts electricity supplier of the change, slowly follow. I believe that this strategy right, but many retailers still in the 'warm boiled frog' state which, regardless of the impact of online shopping, declining economic environment, associates to make bonus issues are not at the top fatal, but nobody wants to last It was boiled to death. So, still we should be aware of retail crisis really has come early to do some makeup, try to summarize points: 1, to accept online shopping made festival, and to adapt to the build section. Black Friday has evolved into online and offline retailers fight to catch on show, including Apple, HP and other brands have also made a similar targeted measures, while China's dual 11 Taobao system from just create self-Show field has evolved into a carnival of all the electricity supplier, whether you targeted participation, will be coerced to enter. Future, retailers and brands the line will accelerate the migration from the 'Golden September and Silver October,' the center of gravity of the double 11, so the first thing to do is to accept and get involved. In addition, the holiday period will be stretched participants from across the United States has long Black Friday to Cyber Monday, which is derived from the results of the retail wars. Future, double 11 will certainly be stretched, Chinese retailers should make good use of the marketing and promotion continued double 11 before and after the initiative. 2, the Chinese line retailers in the short term is difficult to turn the play performance of their US counterparts, it should be based on rational catch up. Black Friday, including at Wal-Mart, Best Buy, Sears and other retailers online and online entity has a good performance, especially in the line followed by the Amazon's flow click, but it is difficult in the short term is difficult to Chinese retailers enjoy this success for two reasons: First, the US retail industry concentration is relatively high offline, including body mass Wal-Mart, Macy's and other layout broad enough support to compete with Amazon, but the domestic situation is more Complex, home appliance chain, supermarket format due to foreign giants perennial education and competition, the emergence of the Soviet Union and the United States such a strong business, but like department stores, shopping centers remains strong localization, volume and weak aspects of the layout; second line On the balance of power, the Chinese online shopping market is still a dominant Taobao Department, Matthew evident, and the US retailers' distribution line for many years, relatively strong anti-stress, brand stickiness, buy hand-made (product differentiation) , multi-channel open up many other obvious advantages. Different contexts, such as means to respond to different strategies. Chinese retailers need to do: 1, as soon as possible from the joint system mode, increase procurement efforts, launched its own brand, the merchandise operational capacity to give up more than a decade, and consumer demand insight again in la corda doro wigs hand, or themselves The channel value will increasingly decline. 2, pay attention to the online channel construction, the official website of its own to become the main landing platform and brand marketing positions, while accelerating settled Lynx, Dangdang, Jingdong open platform. And there are a Notes that do not do too big, strong regional retailers should not start the layout electricity supplier channels. 3, emphasis SOLOMO consumers, Cosplay Costumes implementing a combination of counter-attack tactics. From single channel to multi-channel, to get through the whole channel, which is an inevitable evolution retailers worldwide this year, the General Assembly almost all retail channels in the whole discussion. Wal-Mart CEO Mike Duke made it clear that retail is entering a 'new era of price transparency', consumers need shopping experience is SoLoMoMe (socializing + localization + mobile technology + personalization). To some kanzaki h aria wigs extent, many years down the line retailer of multi-channel and whole channel transformation attempt is giving Amazon a new pressure, which just comes from the store is the electricity supplier who has been scorn. Tips counterattack on the line retailer that SOLOMO realized based on a combination of the store counter, which include: blurred the boundaries between online and offline: Wal-Mart to develop more online shoppers, allowing users to online orders, and then in a nearby Wal-Mart physical retail store cash payments, while its app's interface allows you to shop online and offline free conversion, if you are looking at out merchandise online, you can switch immediately to Walmart.com purchase. According to Wired Magazine reports that about 12 percent of Wal-Mart's online order actually came from Wal-Mart store in the Language of consumers use the APP sent. It is a combination of 'store + APP + network to undertake platform', you will be hard to distinguish the line completely and limit lines, providing a unified shopping experience, try to make the difference consumers ignore the channel, is coming to retailers do. Transfer station of the physical store experience: the most direct function of the store is a transit point, whether laying for the national logistics and distribution capabilities, or provide return to the store to pick up, etc., in addition to including a number out of a commodity from Other stores and approaching the user to call home, have a unique store of value. For example, Wal-Mart retail stores use part of 4000 as a logistics center, in a number of cities, San Francisco, San Jose and so opened the holiday season delivery service throughout the day, throughout the United States. In addition, Macy's, Sears, have already set up online shopping return service center in the shop, while the domestic top grade discount courier station set up in the shop, convenience Express users will buy goods directly to friends and family. The experience of the store has been a lot of discussion, Dunhuang Network founder Wang Tong recently wrote in microblogging under 'line shop getting into a brand interface and tourism, such as Uniqlo in New York this metropolis only three stores sales more from Uniqlo.com '. Generally speaking, the experience of the many aspects to be included in the decoration, category management, intelligent, multi-channel service as well as docking: for example, include Microsoft, Best Buy all trying to kind of apple retail transformation; category management to break the brand provider demarcation way, based on consumer shopping psychology, thus reducing search time; intelligence aspects of the most important core point is reshaping shopping path, around the user from the commodity inquiry, decision support, payment, logistics and distribution throughout the shopping environment and process The reconstruction, which include increasing public wifi environment, large-screen machine shopping guide, based commodity information of the mobile terminal prompt decision support social media, mobile payment and self-settlement (see Laura Systems next year's retail sales report); more Channel docking is to allow users to use mobile phones to take a two-dimensional code, APP shopping, etc., up and down a single-line, eliminating the pain of queuing customers, increase a sense of ease of shopping, pleasure. 4, a Chinese retailer next question must be answered that the integration of online and offline to get involved more deeply. Alone I raise this question because I found both line and online integration path: First, to establish their own independent business electricity supplier or electricity supplier companies, reduce product overlap of the parent and to self or online purchases Designed for the main advantage is that the implementation of fast, small impact on the line, but the trouble is that the parent is difficult to synergies and integration; the second is the beginning of the next line completely merchandise on the Internet, the implementation of integrated price and service system, more than Outlets for the typical advantages that can be achieved with each other drainage channels and marketing the entire occasion, easily precipitate loyal customers, weaknesses that require a lot of pre-single-product management, process changes, and other back-office systems to get through the work, for many retailers not only time-consuming to make up classes, but also the progressive realization of their business Internet penetration, the business logic very big change. If the Black Friday of view, I prefer to conduct a thorough retailers online and offline integration, rather than secretive, or mismatch of operation. There is very difficult, only the price, online and offline are still the same below price still controversial among Suning is currently selected individual cities, individual category pilot. The biggest obstacle there is dual economic structure with Chinese characteristics, the electricity supplier subversive that it will smooth out regional differences, hell girl wigs but based on the line of the channel region is bound to rebound in the short term and even rejection,