Chinese-style store Store come of age, Chinese enterprises Me it? In the current business environment in China can grow a healthy Store it? We are deeply skeptical Text / staff reporter Rao Yufeng Editing Planning / editorial department Store, English intended to store. Can now, it is the mobile Internet industry, the most popular word. Because Apple's popular iPhone, because iPhone which has a unique software application store App Store. Listed only two years, this closed Store already has more than 250,000 apps, accept user more than 50 million downloads, developers have obtained by applying the $ 1 billion sales revenue. From mainstream software Cosplay Costumes provider to several software engineers small studios, all of them are competing for the Apple Store platform applications. 'Cups' that parallel imports flooding because, as the international credit card payment issues, almost 70% of the Chinese iPhone users are using pirated software, although the iPhone hot. But on the other players the world's largest mobile phone market, but it is a good thing. Operators, terminal manufacturers, SP, Internet companies, everybody has its own 'Store', anyway, 'Monk tangible why I must not touch.' Not to mention the barriers to entry of this model looks is so low (which is at least a perception of a considerable part of the industrial sector). The person in charge of a domestic mobile phone makers have talked to 'Entrepreneur' told reporters about once impressed him interview. 'No Store? Ah! That how you sell products?' The face of questions from reporters, head of silent moment. 'I will not engage in Store out of it?' Over the past six months, the latest news 'entrepreneurs' has been that this will be the fastest mobile phone brands Store on line before the end of the year. But has a strong Chinese characteristics, 'Store' can succeed? No doubt Chinese manufacturers, 'cottage' hardware skills, can so far, domestic enterprises in the software application can not find effective sales profit, domestic willing to pay for software The user is also very small. In the past two months, 'Entrepreneur' reporter visited nearly 30 people and a much larger number of industry users, test the current domestic Store platform has been on-line (after see table). The results made us worried, because we see: 1 individual developers did not become domestic Store model is the most important part, often as an optional patch; 2 vendor's business model did not happen. the nature of change, Store just another form of 'gifts' marketing ploy; 3. either too dependent on resources in the past, or with a realistic budget, contact the tight business indicators, or thinking about what organ preset software It means there is not much real pattern of tolerance. Is the success of a business ecosystem success of Apple's App Store on nature, on the shape of any surface is an illusion, we have no doubt catch Store ride, many manufacturers of hardware sales business have good performance, but This can not last long. Over the past decade, we have experienced such a thing too, replaced by another with an opportunistic opportunistic. The easiest way to tell you a good or bad judgment Store: 'Anybody who tells you he's Store has guaranteed or profit soon, do not doubt, he must be bad Store'. We have reason to believe, build Store system is a system that works, it will be a long-term business and continued investment in the business. In the current business environment in China can grow a healthy Store? We doubt it. Hu Yanping, director of DCCI Internet Data Center also requested 'entrepreneurs' to remind the following six categories of people, they do not necessarily Store: 1 did not completely want to understand; (2) there is no strength to take the platform; 3 want to do, the environment does not... you do; 4. what want to do for myself; 5. do not understand what is the meaning of an open platform; 6. no deep understanding free. Apple's rebels as Apple App Store appeared in 2008, iPhone dare look away the most money of customers, which allows all mobile phone bigwigs restless (more on this later Apple's App Store ecosystem diagram). Clear to everyone is almost impossible to replicate the success of Steve Jobs. If Apple's business model accounts for the entire initiative in the industry, and that everyone should really re-learn economics because economics is a theory of specialization. And what Apple did? From chip (iPad using Apple's own developed chip), Store, hardware, iOS operating system, applications, services, advertising, all his own. But we still believe that economic theory is right, on behalf of the global division of labor, so it will only be a phenomenon, the future will not be the case, because in real life is 99% of the free flow of goods, and only 1% is a monopoly in the form of commodities. Domestic enterprises alone, there is no independent development of the operating system platform of strength. Fortunately, there is another 'Monsters, Inc.' Google. It launched the Android Market application store are less than two years, more than 1 billion times to download the application over 100,000 models. More importantly, Google will copy the principles of open Internet to the Android platform, we can uphold the principles of what we need ism. Store what has become high above all the public can participate in the game. Google's free meal really good? This allows domestic players are very tangled, particularly in the case of the existence of Google quit China market has great possibilities. Tablet PC makers One Person One initially selected is Microsoft's WinCE platform, and has been Microsoft's strong support received only four JDP (Joint Development Partner) status to China, described as fallen in love with. But because the slow movement allowed T1 Microsoft products leaving the root cause of poor web browsing, desperation, in its second-generation products T2, One Person One chose Android system. Similar manufacturers and a minority. 'Appears to dominate a situation by no means the whole industry is a good thing, even if it is an open platform enough. Always be strangling the throat of others, always doing the building la corda doro wigs blocks to help people live, which is harm than good, but you can have any way, everybody do it. Even if you just want to sell hardware profit, Store has become the industry standard, you can engage in? 'asked a second-tier mobile phone manufacturers' entrepreneur. ' Of course, many companies prefer to Store plus another note: the Chinese people's wisdom, the platform will become a shell child was really a piece of software, coupled with China's own business ethics and logic. No one monitor is the most important feature of the business environment in China, we would love that. Google has formally quit the Chinese mainland market, Apple never look the other way over China. This time, everyone is on the starting line, this thing is worth a try. Or active, or passive, all want a breakthrough in the smart machine manufacturers have joined the Store construction. 'Spend their own money, we still relatively cautious, do not own, many manufacturers have chosen a third-party platforms, such as machine Feng, to cooperate.' Cheng Hong, senior telecom analyst believes that the three operators to take the initiative more drama Store this out to a climax. 'IPhone users are all like me (Apple) users, not you (carriers) of the user, because although the operator's network users, but it was all in my online store to download the program, and the money paid to Apple. 'Apple CEO Steve Jobs proud had such provocation, including China Mobile, including global operators. In his view, the operator is the pipeline, the pipeline should only do our part. This directly angered operators, also contributed to the birth of the OPhone platform. In the negotiations with Apple iPhone to six months time, China Mobile kanzaki h aria wigs OPhone began his plan. Built with Apple's App Store is almost the same, 'the online app store' (August 17, 2009, China Mobile officially released online app store 'Mobile Market', hereinafter referred to as mobile MM) After that, China Mobile has finally announced a high profile to do China 'Apple' role. A year later, OPhone poor performance finally let the world's first operators to feel frustrated. As soon as possible in order to launch OPhone Zhengkou Qi, responsible for platform development Borqs not only designed a separate UI layer, and even change the underlying code Android. The direct consequence of doing so is: Android frequent in the process of upgrading, new applications emerging aging version of OPhone so the phone can not be installed. Because Google Android continued to launch an upgraded version of the same time, in order to solve the underlying code compatibility issues, OMS upgrade version of each face tremendous workload, which makes Borqs often exhausted. bug constantly OPhone for China Mobile and its partners feel scratching their heads. China Mobile insider who declined to be named one of the 'Entrepreneur' said China Mobile OPhone inside are re-evaluating the value, do not rule out the possibility of abandonment. And has been running for one year, mobile MM platform, staff nearly 200 people, and now monthly income has been hovering at 200,000 yuan. In Frost \u0026 amp; Sullivan (China) Wang Yuquan, president appears this is entirely nonsense, 'China Mobile that wake up, those who want to party did not play, the user is the real party, feel that they are the Party of the dead not only mobile, including Telecom, China Unicom did not play, unless you can full pre. You will find a closer study, Android platform is not laissez-faire, but I do not make money it does not mean that I do not control, and it's ideal for many is reasonable, because it is based on the improvement in the iPhone, it will strongly differentiated version control, so if you'd just no problem with Android, want to go out on top of a set of something bad will happen sooner or later. 'disappointed Developers June 7, 2010, Apple's Worldwide Developers Conference (WWDC), Steve Jobs at the podium excited to announce the split to the global App Store developers revenue has more than one billion US dollars. 'This is the entire conference in my favorite part,' Jobs said. 'So, let's doing it for a while.' This is the App Store on the line two years to show the achievements of the best, such as Apple said, 'App Store has become the world's most lush application community. ' It provides for the iPhone, iPad and iPod touch are selling a powerful boosters, as well as several million individual developers to create opportunities, many of them lucky 'geeks' alone to achieve the dream of wealth myth. All individual developers have talked about this. Apple developed the largest community Cocochina investor Chen Hao Zhi to reporters calculations: 'two years, Apple split $ 1 billion to the global developer, which Chinese developers probably won 10% of them according to Steve Jobs. using Android predicted that the next two years, world of warcraft cosplay $ 4 billion in approximately separation. This is a $ 5 billion market, equivalent to the sum .Google's Android platform in 2000 the Internet advertising the same exciting, a conservative estimate, two years later Users connected to the phone and the Internet will be more than 5 million, according to the proportion of advertising into Google, the market was also about $ 5 billion. This means that, by 2012, developers can participate in the share of market value over 10 billion US dollars . 'according to Steve Jobs Description: On this platform, no big companies and small entrepreneurs of the points, we stand on the same starting line, the only difference is that if your application is good enough. What could be more inspiring than this developer it? Since March 2008 formally launched App Store, where the influx of entrepreneurial programmers geometric growth. However, as time goes by, programmers two years ago that he discovered the New World passion greatly attenuated. A fact 'Entrepreneur' survey found that, in the early App Store platform active domestic outstanding development team has been transformed mostly no longer engaged in application development. With the explosion of domestic Store platform, this situation will change it happen? Including Microsoft, Nokia, Blackberry, Samsung, Lenovo, China Mobile and other Lord of giants and third-party platform is not already invested heavily to join this race yet? They can really back to the developer's heart? 'on App Store developers can grow big companies do to it? Anyway, I have not seen .App Store is an impartial, open platform. Before, we had to develop applications once was rated too fine, but we develop new applications and applications developed compared to a novice no advantage. On the one has more than 250,000 applications, a large platform, you accumulated before brands are basically worthless, expect to sell the application to make a lot of money? tired. 'Bo see Evans, the circle has developed in Apple's legendary development team we have now turned to the main business of outsourcing and developer training. 'We are in May and June has just acquired an Android team, mainly to do the application, good team developer community we will invest, give some venture capital. According to the plan, the Yulong Coolpad for cooperation with the developer the cost of a yearly Last year, 400 million yuan this year from 600 million, the budget for next year is 10 million yuan. 'Coolpad Mobile Division Director Guo Xiaotao said with confidence. To continue to encourage developers, Yulong Coolpad Coolmart Android-based planning is not the usual proportion of Panax into the open, but may be 1:9 or 0.5:9.5 5% to 10% is just take sales the remaining revenue gave developers, and help recommend the application, encourages developers to profit on Coolmart. An increase in the number of applications, Yulong Coolpad even started directly purchased. Through a partner, Yulong Coolpad direct purchase of foreign application resources, after the first step is to turn into a Chinese version to buy, the second step is to be adapted, so that applications meet Chinese users' habits, the third step is to test and then online. Guo Xiaotao said: 'We will soon sign the contract, the contract process is being done, the first purchase from abroad is Android's 1000 application, it took about 500 million, including an exclusive buyout of 8% to 10%.' But the real developers but then changed the taste of the Store puzzled. 'The reason why large software companies do not touch the mobile application software, the key is that they fear the risk of creativity, individual developers can develop application software section 10 do not make money, he was able to take high risks, so long as (1) Hot, individual developers earn back can be commercial software companies will not work, they have developed 10 models selling for at least 3 to make money, even if 3 is making money, the proceeds are not enough to meet the capacity of business software company's appetite, so the global mobile application development ecosystem has been in favor of individual developers, but many domestic hardware manufacturers for understanding still Store spree IT era, you would get back to 1000, a number of software applications is certainly a priority push yourself, who is still interested to go for you to develop this Store and open spirit is contrary to the will seriously stifle the enthusiasm of developers. 'Eloquent network founder Tan Yi said. In early 2010, Lenovo Music Phone has wantonly acquisition application software, which is responsible for people to find 139.Me founder Zhu Lianxing, want to spend money to buy around 50 models of application software, several times to negotiate down the price can not always agree on. Until recently he was asked to be the other side of the real situation, '50 models of software, his budget is only 50,000 yuan.' In Zhu Lianxing opinion, these chiefs do app store line, so that developers do not want to feel simply establish long-term cooperation , you are make up the numbers. This situation allows developers are very angry, 'For buyers, it is everything indicators leaders said there should be 1000, fine, then I went to buy 1000 models. We are not winter storage cabbage!' Anonymity The developer said. Yu Yongfu authenticity Store is a Store enthusiast platform. As UCWEB (as the technology) company's CEO (its flagship application UC Browser is the world's largest user browser), he Store platform for all manner only two words: follow, 'each platform, we will not deploy Less than 10 people have developed for the team. ' Currently in the mobile browser downloads the major platform, UC has been ranked first. In his view, Store model and the traditional store model did not essentially different. He will generally attributed to the traditional areas of the store into four categories, and the opportunity to correspond Store has survived: the first one is the monopoly franchise stores. Such as Olympic merchandise, only here you can buy. This requires you to have a unique enough resources; the second is a comprehensive large shopping mall, where anyone can buy anyone can sell; third is the store, selling only a certain category of goods, does not seek large and comprehensive, such as bookstores, video stores; fourth is a convenience store, they can be infinitely close to the consumer, provide the most convenient service. 'My advice, business opportunities the first two stores has been very small, it is big brother to play, but the latter two, but there are many opportunities for you why not a service designed specifically for gamers gaming Store, or designed for Women and services Store it? 'Yu Yongfu said. Store the status of China on the one hand, the major manufacturers just take a Store platform, but the lack of adequate sufficient active content; on the other hand, a huge number of developers hesitant, because they can not see. 'There income, sustainable 'business prospects. Back to Apple's App Store, there is a very interesting word: 'over the wall' in the Windows platform, Google platform, Symbian platform not only in the Apple platform, and why the first, closed; second, accounting?. This is a monopoly business, the demands of monopoly business is highly profitable. Google is completely different, it uses Android platform enclosure, putting up a comprehensive supermarkets. The first appeal is the mall traffic. Then how should we do, if there is suitable Chinese characteristics road Store angel sanctuary wigs it? This is not an irreconcilable contradiction. kateky hitman reborn wigs When the application platform and its corresponding ecosystem become a key mode, there is no enough of this ecosystem to control the force necessary to recognize the problem it would all want to build their own business ecosystem. Store constant evolution and also to the Chinese imitators who demonstrate unlimited commercial allure. July 1, Apple's iAd mobile advertising system formally launched, and one hopes this from a mobile search advertising revenues to benefit more on the strength of Google. But Apple, Google no matter how well it is always someone else's business, and what China Store's business model will be? Or do not make a pattern? (Staff reporter Wang Ji contributed to this)