Micro letter from the media into the agitation period: how to play next? REVIEW: On a micro-channel public accounts, write or gossip industry analysis, micro-channel users to interact one to one, it would have been a very easy thing. Right now, the micro-channel operation from the media seems to have become more and more heavy. This article Source: Artesyn Technologies Author: Zong Xiuqian 'to adhere to one year, people from the media, is rare; to adhere to 10 years from media people, he was a great man.' Operation 'ghost foot seven' micro-channel account, in Taobao search inauguration Wende said. In the past year, the micro-channel subscribers soaring. Micro-channel public platform to reach their precise characteristics such as a natural micro-channel media platform. 'One to many, since the broadcast,' a lot of media people from other platforms, microblogging and other migration on micro-channel since the start of the media. The first wave of early adopters from TMT field from the proximity of the media group. For a time, from the original CCTV inauguration of Luo Zhenyu (microblogging) to Cheng Ling Feng (microblogging) to '21st Century Business Herald' reporter had Airlines, only more than 30 financial media circles account. They offer such as 'Luo Ji thinking', 'cloud technology', 'Mobile Tucao', 'technology watch', 'cottage press conference' sort of account. Another account belongs to Internet product manager or entrepreneur. For example, 'ghost foot seven' and 'hearsay.' They articulate, have their own unique view of the industry, have a personal style of writing, there is a certain appeal in the industry, can lead to sustained crowd of fans, it is the so-called 'charismatic personality body' dictates. After this period, Cheng Ling Feng 'cloud technology' account received only product, Sohu and other companies have advertising orders, greatly stimulated the peer group, a time differential letter from commercial media seems in sight. For the common development and growth purposes, they also launched a lot from the media alliance to achieve Baotuan survival. For people from the media, a few months early adopters, people explore the micro-channel media properties, marketing and commercialization of the various attempts to micro-channel seems to make people more and more clear understanding from the media. In the rapid development of mobile Internet control, has been the experience of self-confidence and fear of media people in the interleaving, we are entering a period of agitation. They were trying to overcome the difficulties, out of relatively simple business model, looking for more possibilities. Do not miss the micro-channel public platform it must be said that in a rapidly changing mobile Internet era, it seems more restless than slow the safe side. In 2012, micro-channel between users jumped from 100 million a year to 300 million people in the micro channel increases dwell time, micro-channel media properties gradually appear. 'Whether it is the user base, or social relationships chain, is difficult to have a new micro-channel platform more than a unique advantage, which almost became the beginning of the mobile Internet business must be using a starting platform.' Su lolita dresses Juan said. She opened a women s, the main women's 'her life' emotional marketing in the micro channel. From the second half of last year, in the emerging micro-channel public platform, the platform operator may own layout, but the text or pictures, every day send a 'micro-letters' to the subscriber, slowly with the media shape. To some extent, micro-channel media properties not officially given, but depends on the user's self-excavation. From nature, although the microblogging and micro-letters have 'many' features, but different propagation properties. Microblogging is the 'square', micro-channel is 'club' Some people have described the difference between microblogging and micro letter. Microblogging forward, and comments can be done through the lateral spread of a wide range of real-time news. In contrast, the micro-channel information can be pushed directly to mobile phone users, micro-channel precision and reaches higher than microblogging, micro-channel more suitable for the precise content persona wigs of point spread, both strengths and weaknesses. Although it can not like microblogging as a large area of information diffusion, micro letter from the media by operators charisma still accumulated a lot of fans. Since January 3, 2013 beginning, Bonaventure on 'ghost foot seven' account Push article, already more than in April. Up to now, the subscription amount 'ghost foot seven' micro-channel reaches 67,100 people. Among these four months, the subscription amount of micro-channel public account first 100 visitors a day, then increase up to 1400 people per day. Wende is now no longer deliberately seeking new subscribers, the number of subscriptions decreased to 1,000 people or less. But he found that the loyalty of subscribers increasing, replies currently received per day in 4000-5000, more time to go to 8000. Such growth will undoubtedly make people excited about from the media. The investor 董江勇 opinion, in the past some of the troubled media people in the micro-letters had disappeared. He said micro-channel approach has been to reduce the threshold to convey channel, plus the advantages of both content influence, and public platform, micro-channel content is easier than ever to spread. Towards small and beautiful? In the media people rush to test the water from micro letter from the media, while the other side of the micro-channel public platform gradually revealed. Media feature allows itself to become massive content delivery option is best times. Automorphic its small, adhere to small and micro-letters from the United States became a new target media. An indisputable fact is that compared with microblogging, believe more emphasis on social, media properties relatively weak. Tweets belong broadcast, the user as long as the concerned account, no information has initiated actions can receive information. Micro-channel is essentially 'point', the user can choose whether to accept the information, the increase in the push information, the katekyo hitman reborn wigs user's point of opening rate will be greatly reduced. This allows precision marketing on the original meaning of damning with faint praise. One tech official statistics account is sent daily micro-channel users opening rate articles mostly between 5-15%, if one day push quite heavy articles, user before opening rate of 20%. 'Less is more, do not try to push big push content to the readers fall, the content is more important to do fine.' An industry source said. Since the media on people's own test always there, small but beautiful part of the operations staff can seem to help overcome some of the difficulties caused by lack of energy. For part-time micro-letters from media people, expressed on a micro-channel is not their main business, but his amateur interests or express the desire dictates. In fact, even a hobby, if only by a single person's effort to achieve sustained consistently write, publish operations very difficult. A few months after opening an account in micro-channel public, some of the well-known account personnel began to appear signs of loosening. For example, 'cloud technology' into the Cheng Ling Feng and his friends. 'Mobile Watch' from one person into account maintained by the two, because of health reasons, work reasons, can not be continuously updated account micro-channel is commonplace. For the inauguration and operation while the media from media accounts of the people, from the media and media content and position inaugural distinction has become a tricky thing. 'Original, time and emotions, of all people, from the media, these three are not around the past, but the difficulties faced by different people will be a bit different.' Bonaventure said. 'Since the small body mass media can contribute in terms of the content of professional writers, too little can put the resources now from the media by star author himself also earned fame stage. On the media from the limited since obtained A long time, lack of motivation, it is difficult to create a particularly weighty content. 'A person working in new media,' said write professional articles written by so many good authors, author diagram if not money, map name This is no different, is not easy and lasting. 'Another challenge is to promote and operate micro-channel public platform. The fact that co-existence is difficult to have people from the media, both to provide content, and can operate as a product manager that. In the promotion, users learn one account mainly by word of mouth as well as self-excavation, allowing users to learn the channels mainly rely on self-recommended media between people, and word of mouth. Account no official recommendation on the micro-channel inlet, an account allows users to learn from the media and the attention of the cycle than the attention of many long micro-blog account. Develop in the direction toward the organization, from the media to have a broker, pushing development since the establishment of Media Alliance to become self-media people the only way forward, but the Union is also presents risks. There are people from the media coalition was established less than two months later, because the internal interests and values issues disbanded. How commercialization? 'Since the media must commercialization can be sustained, or as child's play.' Since the media people Panyue Fei said. Cheng Ling Feng 'cloud technology' in the CD products will be picked up from media advertising and other large an order, clear his own advertising quotes - Post article 1-2 articles per day, 10,000 yuan per day, 30,005 days. Such ads offer so that other micro-letters from media practitioners excited. 'Ghost foot seven' After the Lushan earthquake, with 20,000 daily price even sold six days advertising, which seems to be seen as a commercial attempt. However, some concerns regarding the Bonaventure to make money. The one he did not want to get too complicated; secondly worry too commercial content of the article will go astray; Third, because the job itself is sensitive, 'the money to do these things always easy for some people feel behind what will happen.' Bonaventure these concerns in one or more can be deduced from the media to other human Cosplay Costumes beings, and is fulfilled in concrete practice. On micro-channel from the media as a whole in terms of the commercialization of traditional media advertising model can partially draw. Such as advertising, offline meetings activities of these cash flow and influence through mode can be extended from the media in the micro channel. Currently, there are many micro-channel public accounts in attempt from the media content distribution and advertising. Such as inserting an image ad in the article, or by adding links to guide the user clicks. WeMedia Union respected forms of advertising hard wide show, interactive activities, 'to promote the brand influence the main effect of advertising is not done.' Since the media have suggested that the program fees by text, such as press articles charges, according thousand words charges, but we need the help of micro-channel payment system can be achieved, the current version is not yet implemented micro-channel payment functions. SU Juan brewing bolder commercial attempt. She hoped that the media and other platforms with user stickiness after big future users themselves can use this platform to recommend a place to eat, drink, and make their own way to express individuality. It may also introduce some small tools and assistants. For example, weather forecasts privacy issues, women's FAQ. Su Juan, consider this gadget can replace some or all of the user's hand life service applications, enhance user stickiness while they can be business transformation. Which direction is the future right? Micro letter are using their actions to prove from media people, the result may have a few years time to prove. 'Traditional media earnings, is the river, each chain has a fixed inlet flow and passage since media earnings, snow-capped mountains, you just went to the top of the hill, which can be rolled to the direction of profitability.' Micro-channel is not official worried about commercial issues. [Want to see more technology exclusively broke and depth of story? Attention Artesyn Technologies micro-channel official number now! Daily afternoon there thought-provoking content, and you look forward to resonate. (Micro Signal: Tencent Technology)]